According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.
That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.
A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....
Via Jeff Domansky