You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images?
Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can’t grow. An infographic from WebpageFX examines the growth of Facebook, Snapchat, Twitter and Instagram.
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor.
How does Flavorize.me work? Talenti created an algorithm that analyzes keywords within a person’s social media profiles. The Flavorizer breaks down these keywords into different tastes (e.g., sweet, spicy, salty) that correspond to ingredients that fit within those tastes (e.g., honey, cayenne pepper, pretzel).
From this analysis and your resulting “flavor profile,” Talenti generates a new flavor of gelato that’s specifically inspired by you.
he game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.
If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.
What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth hacking, A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep up with.
In this raging sea of data overload, somehow we’ve lost sight of what really matters in marketing. We’ve lost of the art of persuasion, of creating amazing experiences, of surprising and delighting.
In short, we’ve lost the ability to build meaningful connections with other humans.
Product Hunt has made a splash as a new place for startups to market new products, and Shopify offers a way for startups to easily start selling their products online, and Shyp takes the pain out of sending things from point A to B. Now it looks like Amazon is preparing to one-up their respective concepts. Today it unveiled Launchpad, a platform for hardware and physical goods startups to “launch, market and distribute” new products on Amazon.
The store so far features more than 200 items, from more recognisable new startups to lesser-known products. They include Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce Saver Sheets, Electric Objects EO1 Digital Art Panel, Soma Sustainable Pitcher & Plant-Based Water Filter, Thync Mood-Changing Wearable System, and the Casper Mattress.
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve.
But what if you were starting from scratch, knowing more about how social media works than when you started? In that case, you'd probably take a different approach. This social media strategy checklist will help even newbies to build a social media presence from the ground up. It will cover everything from deciding which sites are right for you to tracking results.
The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp.
When former Red Bull marketing director Huib Van Bockel declared that marketing today is "like Tinder", he encapsulated the ethos of fast marketing in the age of micro-content. Indeed, with time being millennial consumers’ most precious commodity, this focus on the ‘Tinderisation’ of marketing shows no sign of abating. This prompts the question as to whether, as an industry, we are at risk of celebrating the fleeting, the new and the ephemeral at the expense of taking the time to invest in long-term and meaningful change.
In Love in the Time of Algorithms, author Dan Slater asks: "What if the prospect of finding an ever-more compatible mate with the click of a mouse means a future of relationship instability, in which we keep chasing the elusive rabbit around the dating track?"
As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features comes new possibilities for marketers and advertisers. Staying on top of the different tools and options is crucial for the marketer who wants to up their video marketing game. Here are a brief rundown of the latest new Facebook newsfeed updates regarding video features, and what it means for you as a marketer, brand or advertiser.
Read more at http://www.business2community.com/facebook/how-these-5-new-facebook-video-updates-will-affect-your-marketing-01286547#Zp6ibcU7J77WZdhC.99
Twitter today about… well, Twitter.
The company has just started a series of tests that tweak major changes to its design on iOS, including the replacement of the ‘fav’ button with a heart which we saw on Android last month.
It appears that Twitter is performing a series of A/B tests which revolve around the design of the reply, retweet and favorite buttons found directly below tweets in the timeline.
The first test makes the buttons significantly more prominent than their faded counterparts in the current design (pictured lower left), adding a circle to draw attention.
Are you thinking of adding Snapchat to your social media marketing mix?
Interested in ways to use Snapchat to strengthen your brand?
With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.
In this article you’ll discover five ways to use Snapchat for business.
Emojis, which had their own celebratory 'day' earlier this month, were first invented in 1999 in Japan for use on the earliest forms of mobile platforms but have their roots in the hieroglyphics of ancient Egypt – the idea of a visual language to communicate.
In the increasingly cluttered digital age their use is becoming more pronounced – arguably accentuated by the increasingly lazy disposition technology advances create in all of us.
Four in five 18–65 year use emojis on a regular basis, while 72% of 18-25s find it easier to express emotion through emojis rather than written word.
Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally time to make your move.
Time to send some outreach emails! This is where it starts to get really fun.
This is where planning comes to a close and you’re getting ready to launch. It’s time to start reaching out to the people on your target list.
It seems simple, but you quickly realize it’s not. At least one target will have an email address you can’t find anywhere. Another will respond immediately, super excited to get started – never to be heard from again.
Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?
If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there. How do we know that? Because we saw lots of you share and comment on our post about witty grammar jokes. And on this post about grammar myths. And on the one about brands' grammar mistakes.
For some time, Facebook has been working to change the perception of pages from that of a publishing platform to a destination akin to the traditional web page. Its call-to-action buttons are a step toward that goal but are they worthwhile to organizations who are looking to grow reach and engagement? Let’s take a deeper look:
According to Facebook, “call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.”
Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of their time: that is, on smartphones and within mobile apps.
In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.
Despite the attention that YouTube gets for providing content creators — some of whom make serious money — with a platform to gain attention and drive ad dollars, as a business, YouTube does just $4 billion in revenue annually. While it is making video gaming color commentators famous, YouTube barely breaks even, despite its intense focus on brand advertisers.
We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the time being — like content marketing, for example!
If you’ve been in the content game for any period of time, you know it’s a mixed bag of people with varied backgrounds, talents, affinities and goals. Seriously, content marketing is the best place for people-watching.
Since content marketers go gaga over personas, let’s talk about the five personas you meet in their corner of the world in the spirit of understanding each other a little better and improving collaboration.
AdEspresso, a Facebook Marketing Partner, announced recently the launch of the Facebook Ads Gallery.
The tool allows Facebook advertisers to get some inspiration from successful completed campaigns. Users can search for certain keywords, placements (such as mobile/desktop News Feed and right-side rail), verticals and objectives.
The Facebook Ads Gallery was developed in-house at AdEspresso, but now available to clients. The Facebook Ads Gallery includes examples from small businesses all the way to major brands such as Groupon and Zillow. So far, there are more than 1,500 ad examples in the gallery.
Imagine if you knew exactly what types of content people loved to share on social media. This would give you an insider’s perspective on exactly how people use social networking sites, and what types of content YOU should share for maximum impact.
Fortunately, this infographic by web design agency, Go-Gulf, reveals exactly what types of content get shared the most and who is doing all the sharing!
So without further ado, here are the answers to the burning question: What do people love to share on social media!
We've all had it happen before.
You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website.
And then ... crickets. No one downloads it.
But you were told ebooks are one of the most effective forms of content marketing. So what gives?
If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes.
Is your Pinterest marketing taking too much time?
Are you ready for a better Pinterest marketing plan?
Timesaving Pinterest marketing tactics can deliver more results with less effort.
In this article, you’ll discover 6 tactics to help you market on Pinterest in minutes a day.
Are you interested in Google+ marketing?
Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.