On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention.
It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing.
Adding visuals is not only a smart way to enhance the quality of your content -- but it's also proven to make your content marketing more effective.
In fact, tweets with images receive 18% more clicks and 150% more retweets, photo posts on Facebook brand pages account for 87% of total interactions, and in a recent study by Demand Gen Report, 86% of buyers expressed some level of desire to access interactive/visual content on demand. If you need even more convincing to incorporate visuals into your content marketing strategy, there are even more stats where those came from.
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today.
Previously, Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising. The chart below reflects the total value of transactions (as opposed to ad spending) impacted by mobile click-to-call.
Did you know that just 3% of people generate 90% of the impact online?
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.
To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr, to create The Content Marketer's Guide to Influencer Marketing. This free guide has everything you need to help you identify the right influencers, perform outreach, and leverage these relationships to grow your business.
But why stop there?
Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.
Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.
As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.
To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:
How to identify and overcome the factors that keep you from writing
How to use a visual system to organize your content ideas
How to write out smart solutions to your problems
If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds.
If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels. After all, it’s the number one place consumers go to learn more about your brand and product offerings — and the longer you can get them to stick around, the more loyal they (and their wallets) become.
But inviting people to your website is like inviting them to a party: If it’s boring, they’re going to leave. Most of us wouldn’t invite our friends over and give them nothing to eat, nothing to drink, nothing to do and no one to talk to. And the same should apply to your website. If you want your guests to want to stay, you have to roll out the red carpet.
Here are three of the most common party fails and their surprisingly easy fixes:
I think it’s time we sat down and had a serious conversation about using Twitter and LinkedIn for business purposes. It’s no mystery that both of these services are great marketing tools for business owners – good for networking, good for sharing ideas, good for customer service, good for promotion. But, what separates those who are good at using these two key marketing services from those who use them poorly? Let’s jump right in.
Many sites these days are quick to point out when businesses make mistakes on social media and how it negatively impacts their brands. But it’s also a great idea to look to some companies doing a fantastic job on social media, and trying to derive some inspiration from their success.
Have you ever a created a landing page for your Facebook ads or promoted social media posts to capture leads, drive resource downloads, or get sign-ups for your service?
If so, would you like to improve the conversion rates of those landing pages?
Of course you would! The primary goal of any landing page is to collect valuable information that allows you to market to, and communicate with, potential leads. That said, after someone clicks on your Facebook ad (or promoted tweet or pin, for that matter), the copy and design of the landing page you direct them to are instrumental in the process of collecting leads.
In this article, you’ll learn five key copy and design elements of a high-converting landing pages — for Facebook ads and promoted social media posts.
Facebook reporting gives marketers a whopping 145 metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI.
In comparison to the likes, shares and clicks your Facebook ad generates, the activity that occurs on your site including checkout conversions and new customer signups are equally, if not more, important to how you evaluate the overall success of your advertising campaign.
To help you better understand the business impact your Facebook ads are driving, here are the seven essential metrics every Facebook advertiser should know and measure.
Do you want to discover how to better market yourself and your business with visual content?
Are you looking for a resource guide for your visual content marketing efforts?
This article will help you find tools to create the perfect image, drive traffic and engagement with your images and use visual content to improve your marketing.
Keep reading to discover how to master visual content marketing.
As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and offline worlds. The reality is that we still have a long way to go in integrating our digital with our offline activities; this is especially true for the shopping realm.
Digital shopping is widely believed to be the future of commerce. If it were up to companies like Amazon, Instacart and Facebook, we would be purchasing all our goods via digital channels.
One exciting aspect of e-commerce is the massive amount of data it generates. Every interaction creates hundreds of unique records. Today, savvy marketers use these unique behaviors and transaction data to create real-time segments and to deliver dynamic content and product attributes in order to maximize basket size and conversion rates.
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
Even though LinkedIn maintains a professional environment, it’s still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.
Social networks are an incredibly important mediums for broadcasting. More social media users are turning to their networks for news year after year. Networks that are focused on news are exploring new technology to increase their potential, such as Twitter with Periscope. New data from Buzzstream and Fractl show which publishers are adapting best to a changing social network environment.
Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense?
Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?
Here are the laws that Gunelius feels are the building blocks of social media:
Social media has changed the way that hotels connect with its customers. But they shouldn’t limit their social connection to before and after visits. Instead, social media can be carried throughout a guest’s entire stay. Most hotels have barely tapped the potential of adding social media to their hospitality marketing strategies. But by being smart and creative, hotels can use social channels to engage guests every day of their stay. To help hotels use social media to give guests a more social experience, LodgingMagazine.com shared ways to get guests buzzing.
Starting today, Windows users will have a new Twitter experience optimized especially for Windows 10. Announced last night, this Twitter app will be available alongside the launch of Windows 10 for PCs and Tablets.
The new Twitter for Windows 10 is a Universal Windows Application that gives you instant access to top Tweets, photos and videos without requiring a login. You’ll also see Tweets right out of the box in live tiles from the Start menu.
Many of us are familiar with the concept of Getting to Yes, an iconic negotiation strategy developed by Harvard professor Roger Fisher and others. For many managers, however, the more difficult day-to-day challenge is “getting to no” which is what we call the process for agreeing on what not to do.
“Getting to no” is a classic management issue because the vast majority of us tend to accept requests and assignments without first filtering them by what’s possible, what’s urgent, and what’s less of a priority. In an age when we are encouraged to be “team players” and responsive to colleagues, it may seem counter-intuitive or even selfish to encourage managers to say no more often, but that is exactly what many need to do. While saying yes to every assignment may initially please senior execs, it usually leaves people over-stressed and inundated with work — a lot of which ends up half-finished or forgotten. In the long run, no one is happy.
A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing?
It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them. With spending on native ads predicted to reach $7.9 billion in 2015 and grow to $21 billion in 2018, it appears brands are growing warmer to sponsored content.
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
Customer satisfaction is a four-letter word these days. It’s also the new bare minimum. All “satisfaction” means is that your client only has one wandering eye and one foot out the door. What your prospects and clients are looking for is a superhero -- specifically for you to be their superhero.
How do I know this? Our society is fascinated with superheroes. There are 29 superhero movies slated to hit the big screen over the next four years. “Be a superhero” was even the theme of a national recruiting conference I recently spoke at.
There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 million people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power. Millennials are a consumer force to be reckoned with.
As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals.
The problem is that many are still mired in the old marketing paradigm. They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media m
How I Used Twitter to Grow a Facebook Group of Over 2,000 People
With 1.35 billion monthly active users on Facebook, businesses are often looking for unique ways to engage with potential and current customers on that platform. Most recognize that Facebook ads are essential to reach their current