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MarketingHits knows the power of content curation together with the proper branding and mobile friendly website design.
Nobody "Likes" a boring website, let us help you!
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Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g. Tim Ferriss’s “The 4-Hour Cook” which resembles more a movie than a text-based ebook, on our phones with Vine or Instagram, and even Facebook recently decided to offer video advertising.
While producing a traditional brand awareness video is expensive, creating a 30 second remarketing video is not. Besides the fact that video remarketing campaigns are a great way to get your foot in the door and enter the world of bits, they have all the characteristics we expect from a good old remarketing campaign: high conversion rates at a low-cost. Additionally, a video remarketing campaign does not necessarily have to run on YouTube but can also run on the Google display network.
Marketers are gung-ho about social media. A Social Media Marketing Industry Report 2014, by Social Media Examiner says 92% of marketers believe social media is important for their business. What this tells you is that marketers trust social media to trigger business growth through its ability to reach out to a wider audience. With one in four people around the world using social media, it makes a great deal of sense to use this marketing channel. Not doing so, is big mistake.
Apart from the fact that your brand message is able to reach a large number of people, there are plenty of other benefits of social media marketing; and some of these might surprise you. Let’s take a look at some of them:
The first ad displayed by Google on a search results page has become even more valuable with the rise of mobile searches, according to a recent report from Marin Software.
A significantly larger share of traffic goes to the first advertisement displayed in search results on smartphones and tablets compared with desktops, found the report, which was based on data from Marin clients in the United States.
On average, 39% of clicks go to the first ad Google displays on smartphones and 36% go to the first ad on tablets, compares with 30% of clicks that go to the first ad on desktops.
Do you want to manage social media more efficiently?
Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business.
This article shares the best tools to manage and optimize your social media marketing.
|Rescooped by Brian Yanish - MarketingHits.com from Social Selling: with a focus on building business relationships online|
When was the last time that you had a social selling eye exam?
Have your shots been slightly off mark lately? Perhaps it’s time to refocus your efforts.
Selling socially can be a hectic process, especially for those just starting. Everyone has to
Twitter, first launched in March 2006, may have a good four years on Pinterest (launched in March 2010), but the visual discovery tool has finally leapfrogged its older brother in popularity by 3%, bringing the total percentage of online adults who use Pinterest up to 21% (PewResearch).
Facebook, of course, remains the unrivaled giant of the social media world, with a total of 1.19 billion users worldwide, which equates to a whopping 71% of online adults using the site.
LinkedIn just about claims the number 2 spot, attracting 22% of internet users, and Instagram comes in at 5th with 17%. (Pew Research, it should be noted, do not include Google+ in their study.)
Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.
Thanks Marty, looks like I have a few new apps to try.
You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words.
Everything you do seems to be just right, and yet your social media numbers are less than stellar. What's going on? Why aren't you getting anywhere? How can you get those social users really talking about your brand?
Don't worry, even the highly popular blogs that have a powerful social presence had to start somewhere. Some even had a difficult time connecting on a social level, and had to take things up a notch before they saw any progress.
Before you run off to spend thousands on a Twitter campaign, let's get back to basics. These tips are aimed at generating slow growth over time, to allow your blog posts to be shared on social media on a consistent basis. And you know what they say: consistency is key!
Many business websites have delved into the profitable habit of retaining contact details of their users and visitors. They have a variety of ways to ensure that this information is given to them.
You have probably visited and navigated through a website then find a link to an item of interest. Then when you click on it, a simple popup appears, prompting you to sign in or sign up. They usually require your contact information which may contain details like your e-mail address, user name and password.
This information may seem like protocol but it acts as a very important tool for marketing. Through it, you can alert the users and visitors in your website about new items of interest.
Kraft has a long history of content marketing. Its family-oriented Food & Familymagazine has been sent to homes for almost 20 years and continues to have a wider circulation than major food publications like Food & Wine. But while content has a been a part of the company’s marketing strategy, it became the focus after its split from Mondelēz in 2012. As a result of this shift toward content:
Sitting around a campfire on a summers night as a kid brings back abiding memories of the scent of toasting marshmallows, the wind blowing through the trees and the eerie sounds of the forest wildlife. But the most vivid memory that I have is how stories told around the campfire enthralled us and send our minds on a journey of fantasy & adventure. These stories were passed down from generation to generation but have evolved over time to make it more relevant a younger audience. Whether it was a ghost or adventure story, your mind races and sleep was always difficult!
Storytelling historically has been part of many cultures and used as a mechanism to ensure that tales and history is preserved in people’s minds. It can be used to cast your mind away and escape to a fictional world.
The use of storytelling defines who you are, what you stand for and reflects your personality. Throughout the ages storytelling became part of the rich heritage and fabric of society using vivid imagery and strong context. Using compelling stories preserves history and provides a source of inspiration for people.
You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers.
It’s not a surprise that one of the questions I hear all the time, when presenting social media seminars, is, “What is a hashtag and why is it important for my business?”
Terabytes are written about how to create great content every day.
It all flows from a few simple attributes.
Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines.
Content Pain Points Every Business has to Come to Grips with
A budget is a moving target; start small, test the content ROI (is is getting read?), talk to your customers, monitor your conversion metrics, etc. – start with 20-30% of your overall budget.
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
Is your content distributed and published? A blog is not enough: you gotta do more.
In-house or outsourcing; or some combination of the two. Your probably better off with the latter.
Where do you find visuals to insert with your content? They are on your web site, embedded in your social channels and/or part of the visual story every employee tells with their profiles across the web.
What is SEO and how do we optimize our content. Use a keyword in your title and repeat it maybe once or twice on page of 300-700 words. Google understands more than you will ever know BTW.
Retail has been described as the world's "second oldest profession." But that doesn't mean that it is not changing. In fact, some of the most well-known retailers in their categories have suddenly gone extinct. The forces that caused these retailers to vanish are yet again evolving at an even faster pace. Darwin's law of survival is even more relevant for today's "retail dinosaurs" on the verge of extinction. For those unwilling or unable to adapt, there are at least 7 major disruptive trends which will cause the next wave of retailer casualties.
More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.
The report was based on an analysis of 492 million commercial messages sent with permission to consumers around the world between May 2013 and April 2014.
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge.
The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.
Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.
Here is a selection of our top picks for Facebook marketing tools.
It is an inspiring way to introduce your identity to the customers, known as 3D Logo design. For impressive Logo design one needs lot of creative thinking and imagination to create a cool logo. Whenever 3D logo design effort becomes much more than a simple logo design, as the designer need to set the 3D aspect of the logo and typography that can make considerable and sustained also the logo.