Social media is a volatile place. What moves people to action one day might bore them the next, and what’s seen as funny and tasteful to one person might be seen as objectionable to another. The reactions of your followers are difficult to predict, and your posting activity is controlled by humans, so no matter how hard you try, you’re going to end up making some mistakes.
There are different types of mistakes that can be made on social media. You might publicize something that was meant to be private. You might make a typo or post an incorrect link and fail to proofread before sending. You might post something with full understanding and the best intentions, but with a negative backlash from your audience.
The bottom line is that mistakes happen, and sometimes those mistakes will lead to a social media crisis, putting your brand in a vulnerable and difficult position. Some crises are so intense that it seems you may never recover, but countless major national brands have faced social chaos and emerged gracefully. If you find yourself in a particularly tough situation, follow these five steps to dig yourself out of it:
Marketing is all about adapting to constantly changing technologies, strategies and norms. A great deal of creativity, skill and knowledge is required to navigate these murky waters and come out on the other side with fresh ideas to jumpstart marketing practices.
To inspire innovation and disrupt your current schemas of understanding, check out these nine surprising statistics. This will change how you think about marketing.
Are you embarrassed by the social sharing counts on your blog posts? Do you hit publish… only to hear crickets?
If you’re not getting many – or any – shares for your content, there is one bright spot: You’re not alone. I’ve seen hundreds of good, even great blog posts with single digit share counts. On any given day, thousands of unshared updates stream through my social media accounts.
As you know, there’s a tremendous amount of content getting published. If you’re not getting any sharing love, consider what you’re up against. This infographic from Domo outlines the situation well. It shows how much content is published every minute. And it doesn’t even count the 2 million blog posts published every day.
More and more top-tier publishers and brands are creating social-optimized content with the Playbuzz platform every day. Today the core of the Playbuzz network consists of over 5000 digital media properties that cover the gamut of niche interests and verticals.
These guys are successfully amplifying their reach and increasing audience sizes with their amazingly engaging content in formats optimized for social media. Some 60,000 items of content have been published and distributed for free via the Playbuzz platform so far.
Of Facebook's 1.25 billion monthly active users, 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. That's hundreds of millions of people interacting with content on the social network on a daily basis.
So what motivates people to Like Facebook posts -- and share them, and comment on them? And why should businesses care?
Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, studies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns.
If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.
As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.
Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.
Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else:
One of the best parts of social media is that it gives you another outlet to add value to your relationships through the posts you create. Social media allows you to shape the perception of your company to your network and form different ties to connections through these different platforms.
However, to effectively communicate on each social media network you must make strategic adjustment to ensure your posts get noticed.
Think about it this way, when you are talking on the phone, texting, and/or writing an email do you employ the same communication patterns across each? Probably not and this answer would hold true for the various social media platforms.
What are the best ways you can communicate across each?
We live in a multichannel world –– that much is clear. We work on computers when at a desk, a tablet when lounging at home and on our phones when on-the-go (though state laws are increasingly reminding us that this is not a good idea). In fact, not only is our attention spread thin across multiple technologies, but we ourselves have become multichannel –– with profiles, interactions and personal transactions that take place across Facebook, Twitter, Instagram and LinkedIn, to name only a few.
This natural evolution into multichannel management in both our personal and professional lives is causing quite the disruption in the commerce industry. Long heralded as the strategie extraordinaire, retailers have worked hard to gain ground in the perfect physical space, bought search engine optimized domains and integrated feeds into their ecommerce technology backends to ensure products that work well on marketplaces (like Amazon or Etsy) automatically show up there. You know this strategy well as a life-long consumer living in a capitalist world. After all, it is marketing 101: be everywhere your customers are.
A shocking 49% of marketers only use basic metrics such as clicks and downloads to measure content effectiveness. Another 17% have no metrics in place at all.
What a sad thought! As marketers, it’s our job to bring tangible results to our clients. They’re trusting you and I to build relationships with customers and increase their cash flow. Bringing quantifiable results seems like the least we can do.
As businesses move more and more of their budget into content marketing, we must find ways to align our results with their goals. It’s time that we start measure what matters – not just what’s easy to track.
Two of the most popular trends in marketing right now are growth hacking and content marketing.
Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people.
If you’ve incorporated either into your marketing plan, you’ve likely seen promising results… so why not take it a step further? What if there was a way to apply growth hacking principles to your content to achieve fast-paced traffic growth?
Well, there is a way. It’s called content hacking.
Here are nine ways that you can apply growth hacking tactics to your content marketing efforts for impressive, fast-paced growth.
ews came out recently that Facebook remains the most popular social network among American teens. Wait … WHAT? I thought teens hated Facebook. Time, The Washington Post and others (even Entrepreneur) have reported that teens are shedding Facebook like a winter coat in springtime.
Not so fast. The fact is that teens continue to use Facebook, although they do seem to be diversifying their activity among additional social media platforms.
This spring a survey by the Pew Research Center, a Washington, D.C., “fact tank,” found that 71 percent of teens use Facebook, making it the most popular social networking platform among 13- to 17-year-olds. Instagram is the second most popular (used by 52 percent), followed by Snapchat, Twitter and Google+.
Are you tracking your social media marketing results?
Do you know where to find metrics to help you improve?
Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience.
In this article you’ll discover seven ways to track metrics and improve your social media marketing.
Do you use Instagram to promote your products and services?
Interested in ways to drive sales with your posts?
A good Instagram post is not as simple as just snapping a photo, applying a filter and posting it to your news feed. To have a real impact, your posts need to be carefully crafted and shared with purpose and intent.
In this article you’ll discover how to create Instagram posts that increase engagement and drive sales.
In Start Your Own Retail Business and More, the staff of Entrepreneur Media, Inc. and writer Ciree Linsenman explain how you can get started in the retail industry, whether you want to start your own specialty food shop, gift shop, clothing store or kiosk. In this edited excerpt, the authors offer a few tips to help you get the word out online about your business.
When it comes to marketing your business, social networking is much more than social. It can position you as an authority in your field and coax your audience to depend on your wisdom. With a little dedication, creativity, and knowledge, it can be an incredible tool, not only for growing your business but also for changing the way others perceive you. Simple assignments online can multiply your relevant, real-life connections, manifesting in customers and recognition.
It was once thought among mobile app development professionals that mobile web apps would become more popular than native mobile apps. This has not turned out to be the case. The analytics company Flurry crunched the data on mobile usage and found that, not only is the overall time spent on devices up an average of 2 hours and 42 minutes per day, but people are using that time differently. A mere 22 minutes per day on average is all people are spending on the web.
Every business eventually needs to redesign its logo. You may not want to spend the time and energy on a redesign when you invested plenty of money in the original logo. But when your business evolves, the symbol that represents your brand needs to evolve with it.
Think of your logo as your company’s face. Just like a real person’s face, logos can change to reflect what’s going on inside. Maybe your company is marketing to a new demographic, adding a product line, or re-evaluating its priorities. Or, if you’ve been using the same logo for a long time, maybe you’re just ready for something different. Any of those situations may call for a logo redesign.
Great video on how to use content curation to drive traffic to your website or blog.
Though content marketing can be pretty time-consuming, with an appropriate plan in hand it can turn out to be extremely valuable. Nowadays several content marketing tools and services, as well as applications, are accessible, with each assuring to save you time – from editorial planning to content management, tracking keywords to studying stats.
Many businesses in the last year started devoting their time, energy and money towards content marketing. Recently research has found that content marketing costs 62% less than traditional marketing but produces 3 times the leads. Custom content is the prospect of marketing and website conversion rate is almost 6 times better for content marketing adopters than the non-adopters.