A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea
Tip #1 - Make sure search boar is visible.
Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.
Tip #3 - Show most "relevant" results first (see tip #10).
Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.
Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).
Tip #6 - Include product reviews, in-stock status and purchasing buttons.
Tip #7: Mine internal search to guide merchandising.
Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.
Tip #9: Give customers the ability to save searches to MyProfile.
Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.
As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well.
If successful marketers thought newsletters were just a cheap and easy way to re-engage users, they wouldn’t spend so much time making them great. They know the bias they are overcoming (being perceived as a marketing channel), and they develop an identity partially based on the value they provide in the newsletter, such as Hiten Shah in his SaaS Weekly.
Happiness are very important in life.When you are happy in life than all the things happening in your life will move towards good things but when you are sad in life all the good things may turn into bad things.So try to be happy in life.try to make relations strong and try to be real in all of your relation in life so that you can enjoy all the events of your life not lonely but with the people whom you love and the people who loves you.There are many events of life which are very important for us and that brings lot of happiness for us.It is very important for us how we enjoy them with others.We should invite others for the parties of the events .New Year and Christmas is also one of the famous event of the year that people love to enjoy with their family and friends.
Watch out, Mark Zuckerberg and Elon Musk. There’s no telling what you might be inspired to accomplish when you are through with this piece.
We culled Entrepreneur’s 10 most popular posts about inspiration published in 2014. It’s a list of the most inspiring of the inspiring. The creme-de-la-inspirational-creme.
These stories include top tips on what to read and watch, who to follow on social media and how to make the most of your mornings. Read on, be inspired, go forth, and conquer.
2014 wasn't the year Facebook staked an unshakeable claim for the hearts and minds of brands and consumers. By the time Jan. 1, 2014 dawned, that had already happened.
2014 also wasn't the year that companies became savvy in their use of social media to promote products. Corporates had been there, done that.
Nor was 2014 the year when mobile became a tour de force or the Internet of Things become more reality than theory or collaboration technologies began to offer deep value-add to firms. All of those trends were already underway and headed for true north.
Rather, 2014 was the year this whole wondrous mix of technologies, developments and strategies came together in a coherent approach under the vague umbrella of social business. And come together they did.
Considered to be one of the most effective and impressive tools of online advertisement, banner ads have become the main component of online promotional campaign. In fact they are such effective web promotional gizmos that if incorporated effectively they have the knack to transform visitors into leads. So, what can we deduce from the above statement? Do all the banners run successfully accomplishing their task thereby achieving their target? Or we require some special features to transform them to magical online promotional instruments? Let’s have a detailed look on how an effective banner ad should look like.
Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer personas to plan target markets, craft advertising plans, and drive the development of new products.
Personas are the reason why today’s biggest companies have evolved to become what they are today — if you’re in the B2B world, you’re probably working with several companies that rely on this customer analysis technique.
The challenge with persona-based marketing, however, is that it doesn’t solve the same business problems that it has in the past — the ability to reach and engage consumers. As the digital ecosystem moves toward personalization, behavioral targeting, and predictive modeling, marketers are looking to learn from their customers on an individual basis.
Here are some easy tips to make sure your website can convert visits to leads.
Tips covered in this article are:
Over the years there have been some pretty catastrophic flops in the technology market, and 2014 has had its fair share. With so many companies desperate for that next runaway hit and willing to throw just about anything at the wall to see if it will stick we really shouldn’t be surprised when some fail. With that in mind, in many ways, it’s a miracle we don’t see more flops than we already do.
With 2014 drawing to a close we’re going to take a little look at three of the more notable flops of 2014. Not all flopped for the same reason and we expect some of you will argue that they didn’t flop at all, and that’s just fine. The following gadgets were selected based on the hype they created before announcement but sales figures told a complete opposite story
A good business card certainly won’t ensure your success, but it sure can help! It can make all the difference in the first impression that you have on someone, or whether or not you leave an impression at all, so here are 20 Interesting Business Card Designs that will get you thinking about how you might want to present yourself!
Many of us are probably guilty of accepting business cards out of politeness and then just throwing them away or forgetting about them (I know I am). These cards, however, stay with you – psychologically or physically. Some have been cleverly designed to double as useful tools, product samples or funny little toys, while others manage to make a point about the person on the card that will stick more than just a name and an address.
Figuring out how to recruit, retain and motivate millennials – those born after 1980 – can be a fraught exercise. We’re talking about a generation that has been the subject of a million, often-contradictory think pieces – depending on your perspective, millennials are either hard-working, ambitious and clear-headed or lazy, entitled, and delusional. Understandably, building an actionable management strategy on these muddled generalizations can be tough for any company.
As guidance, then, perhaps it’s helpful to examine the tangible ways one very successful company manages its millennial employees: Let’s take a look at Facebook.
Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as:
For Entrepreneurs uses a very straightforward method of calculation, which is then used as the basis for a number of other important SaaS metrics.
Chaotic Flow‘s SaaS metrics archive presents some very interesting questions.
HubSpot expands the subject of churn rate into an entire e-book.
Shopify has a great article on the complexities of calculating churn.
One of the best ways to understand a problem is to create a mathematical model of how it works.
The question we need to answer is: “What exactly is Churn?”
Noelle Penraat is a prime exemplar of the money-making prospects currently available via Airbnb: the 62-year-old New York native made $61,000 off of her sprawling Upper West Side duplex in just nine months.
But now, like many of the home-sharing startup’s most entrepreneurial hosts, Penraat is weathering a regulatory onslaught. A New York City judge ruled earlier this week that she must stop renting out rooms in the apartment immediately, and that her landlord has grounds to evict her, according to the New York Post.
2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.
But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel.
A Google search for the words ‘content marketing’ pulls up some 355 million results. Narrow that search down to just the past year and the results are around 311 million. That’s a lot of new information out there for people who are just getting started in content marketing.
Even if you include the exact phrase “Content Marketing” (not just one word or the other) you’ll find about 4.2 million results over the past year alone
Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up.
While new advancements and opportunities arise constantly, the beginning of a new year always seems to be a good time for planning and goal setting. If you share responsibility for the success of a website, here’s a list of seven ideas you may want to include in your 2015 resolutions.
Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened.
When it comes to marketing, there is nothing worse than blending in. Being considered “not relevant” either through your marketing messages or by word-of-mouth, does no one any good. Companies send us information all the time but it’s often not very relevant or valuable (aka: spam). When you’re not relevant, you’re forgotten. Good content marketing makes a person stop…read… think… behave… differently.
Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die?
I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked.
One thing is certain…there is a dramatic shift towards paid social media advertising in 2015 as organic reach continues to decline on Facebook and potentially other networks as they surge in popularity. There is only so much attention to go around and 2015 will see businesses fighting tooth and nail to get their slice of the action.
Websites are now extremely easy to create, manage and maintain due to content management systems (CMS’s) like WordPress being available. These CMS’s are designed so that you can do quickly and easily undertake all the activities associated with content publishing and management.
Content marketing has become important for any serious business. The good news is that there are many plugins available, both paid and free, that make content marketing even easier than normal. Here are seven content marketing plugins that I recommend as being of use for your content marketing campaigns.