Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses.
Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.
People come to Facebook every day to connect and share experiences with friends and family. We share the great places we go and we ask our friends for advice when we need help getting things done. Today we’re starting to introduce a variety of new features that help you use those connections to discover new things in the world around you, decide what to do or where to go, and connect with local businesses in easier and faster ways.
Facebook is adding more ways for businesses to engage with their customers. Right now these new features are only in the USA, but like most of Facebook changes it doesn't take long for them to roll it out around the world.
Over the past few months I've helped many business and organizations understand how to use Facebook to connect with their customers and grow their business.
Business owners don't have time to keep up with all these changes happening on social media. I been asked to host workshops, so in the near future I will be offering workshops on marketing with social media.
Imagine you just sat down to a meal you've been looking forward to all day, perhaps at your favorite restaurant or a holiday dinner with your family. You take that first bite… and you realize something's gone horribly wrong. The meal you've been looking forward to tastes terrible.
Everyone has had that moment where they bit into burned or badly seasoned food. Of course it's off-putting - but did you know that your business logo can actually work the same way with your customers?
Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle.
Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey.
Either way, some fundamental content marketing principles should be guiding how you create and distribute your content.
The trouble is, many marketers don't follow those fundamental principles, usually out of ignorance or apathy. Neglecting them, however, can put a serious damper on your potential growth.
So, when planning your content marketing efforts, keep the following six principles in mind.
Do you want to create social media videos for your business?
Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.
Do you use YouTube for business?
Want to connect Google Analytics to your YouTube channel?
Google Analytics can show you how people find and engage with your channel, and how YouTube drives traffic to your website.
In this article, you’ll discover how to set up Google Analytics to track and measure the impact of your YouTube marketing efforts.
Do you wish more people interacted with your Facebook posts?
Looking to improve your Facebook news feed exposure?
The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.
In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts.
Your logo is at the core of any brand marketing. Most of the time, it is the first thing that the customer will see even before considering a purchase. So it is crucial that it transmits the right information and that creates a connection between the company and their target audience.
As part of its aim to help operators monetise advanced video experiences through new data insights, Viaccess-Orca has been demonstrating a new advertising effectiveness technology for VR, which measures users’ attention using eye-tracking, to generate 360-degree ‘heat-maps’.
Don't know where and how to reach out to potential new customers on social media this article has helpful tips. I like the one on how to find influencers. I use Buzzsumo all the time.
Great article to help you with Facebook.
All things being equal, content that generates results over a long period will win over content with a shorter life span.
But time is a difficult thing in content marketing. With 9,100 tweets scrolling by per second, the average lifetime of a single tweet is no more than 18 minutes. Twitter is our live radio broadcast, Facebook is live TV. Content doesn’t stick there, but is washed away by the next update almost as soon as you’ve hit publish.
Great article with a ton of helpful tips for you to use in your content marketing strategy.
In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of potential customers.
28% of B2B marketers say they aren’t measuring ROI of their content efforts, according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2B experts offers 4 ways to get started measuring content marketing ROI.