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Content creation is one of the key pillars of inbound marketing -- but that doesn't always mean it's the easiest pillar to master. As with any new project, you're bound to run into an obstacle or two.
To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Each post features killer tips and tricks you can start implementing today.
Facebook is set to take on YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute their videos directly on the social media platform.
Amongst those to be approached for the new initiative are Maker Studio and Collective Digital Studio who have already uploaded some shows to Facebook in a trial programme, according to the Wall Street Journal.
The video push has seen Facebook work on new advertising solutions to generate revenues for such content which is said to have generated high levels of traffic during the six month trial.
Twitter announced (somewhat quietly) recently that Twitter Analytics are now open to everyone.
This simple tool makes Twitter much more valuable to people who create and publish things online. Here’s how.
If you’re logged in to Twitter, just visit analytics.twitter.com. You’ll see a bunch of interesting data on this page, including the following:
If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t.
For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).
So how can you help your buyers see your company as a single, unified brand? And how can you market multiple products without diluting your message, or overwhelming your audeince?
If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.
Are you looking for new social media marketing tools?
Do you want to know which tools today’s social media professionals recommend?
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.
In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.
YouTube is a massive opportunity. Over 1 billion — imagine that! — unique users visit the social networking site each day. Over 6 billion hours of video are being watched on YouTube every month. It's constantly growing. YouTube has become a very important part of our daily lives. This social network reaches more adult viewers in the US than cable TV. Millions subscribe to different channels.
|Suggested by Suzen Pettit|
Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what’s next? What can marketers do with all these federated tools to generate new customers?
Is social media working well for you?
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
This article shares three ways to use social media to get the results you want for your business.
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.
Choose Your Primary Platform
Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance.
We now live in never-ending streams of new and interesting content. On our mobile devices, on our televisions, in our car, at work and even in the stores where we shop, there are connected and interactive screens filled with unremitting media.
And as a result of these dramatic consumer shifts, marketers are, once again, scrambling to solve their “content marketing problem”. This isn’t new, yet it feels like each marketing discipline is on an island and are building their plans from scratch.
Connection is important in a community. However, for it to exist, you must first generate trust. Trust arises from your community’s engagement. Unless you give rise to such engagement on the basis of the credibility you earn with what you do and what you say, then there is no community, you have nothing.
Engagement is everything
Social media marketing has moved beyond the stage of “integral aspect” and is now the soul of many successful marketing campaigns. But people still watch television, go to stores and drive in traffic. They still check their mail and attend community events. Neglecting traditional marketing wholly in favor of online marketing means missing chances to integrate both channels in order to establish a pervasive presence.
Just as brick and mortar businesses can benefit from online marketing, e-commerce companies can benefit from physical advertising and networking events. But integrating your efforts means doing more than using both online and offline channels to market your business— it means treating them as components of a single omnichannel strategy rather than separate entities.
Don’t Assume Online and Offline Audiences Are Comprised of Different Demographics
It is no longer possible to ignore the fact that there has been a dramatic change in the way people buy products today due to the Internet, the social web and the wide range of mobile devices with which everyone is always connected. Customers can use the Internet not just to get information about products, but also to see what other people say about a product or a service, both the positive and the negative opinions. It is true that customers have always listened to the recommendations of friends and acquaintances: this restaurant is good, that holiday hotel is great.
As your online presence develops, you may find that you no longer have time or energy to devote to other things. Maintaining your online presence may feel like a full time job. Hence, it is time to find someone to help you out to manage your businesses online presence. You can either hire a digital/ social media agency if you have that much capital to spare or get someone in-house to help you out like a Social Media manager.
One of the most under-utilized features or functions on Facebook is the ‘Get Notifications’ feature. The average Facebook user likely doesn’t even know it’s there or what it does. What does the ‘Get Notifications’ function do anyway?
When you click the option, which appears in a drop down menu under the ‘Liked’ button, you simply click it. A check mark will appear to signify that you are signed up to receive notifications when that company page posts to Facebook. This gives businesses with a Facebook page the opportunity to educate their followers about the feature and incentivize them to activate it for their page.
Twitter recently announced algorithm changes that have sent the Twittersphere into a spin. Dedicated users tweeted their collective dismay at the proposed changes. According to GigaOm’s Matthew Ingram, the message is clear: A Facebook style, curated news feed is coming, and it is likely here to stay. Yet, despite a torrent of veteran users threatening to leave Twitter, the company is willing to take the risk. Twitter’s CFO, Antony Noto explained:
“Twitter’s timeline is organized in reverse chronological order, but this isn’t the most relevant experience for a user. Putting that content in front of the person at that moment in time is a way to organize that content better.”
When Stanford grads Kevin Systrom and Mike Krieger founded Instagram in 2010 – they didn't envision that two years later Facebook would purchase their company for $1 billion dollars. When Facebook bought out Instagram, the company had only 13 employees – and today it continues to be one of the most used apps in the world and an industry leader as a photo sharing platform.
Every business dreams of hitting the social media sweet spot. To be the talk of the internet. To land the viral post or tweet, sending hundreds of thousands of visitors flocking to one’s virtual domain to sign up as loyal subscribers, buyers, fans, etc. Yep, that’s the 21st century dream.
But it’s easy to get derailed by misconceptions of what gets social media ticking. Hailed as “the pulse of the planet”, Twitter is arguably the key platform most small businesses need to master to keep engaged with their audience. But how exactly does one score some Twitter love?
While an exact miracle formula is hard to come by, we can tell you what NOT to do.
Avoiding these 8 common mistakes will pave the way for a long and healthy Twitter presence for your brand, at least until the digital winds change.
Looking for some irresistible tips to help with your WordPress blog?
Well, we’re here to share those tips! And yes, they are irresistible… such a good word.
From the list below, my goal is that you will be able to pick out at least a couple to implement. If you do, then we’ll be happy.