There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers. Customer service has always been an important part of developing brand loyalty, in fact it was the center of the business model that allowed companies like Nordstrom’s and Zappos to thrive. And now that the internet and social media give individuals their own platform to publish information about their daily lives, it’s becoming even more critical for companies to provide great customer service.
Many successful businesses are started when the founder encounters a problem, and then embarks on a mission to find a solution. As we continue to increasingly produce, process, and consume information at a faster pace, the need to do it more effectively, efficiently and economically grows. This is a good thing for entrepreneurs, as it presents evolving opportunities to be innovative and find solutions.
The lead generation company ReachLocal recently came out with an infographic titled “How a Lead Becomes a Customer.” If you’ve never put yourself in the shoes of a potential customer to try to visualize and understand their decision-making process, this infographic will be enlightening for you.
Consumer research shows that one-time customers can become loyal brand fans as a result of interacting with a business on social media. As many as four out of five customers are more likely to choose a brand’s service or product after being exposed to them on social media. Unfortunately, as a recent survey showed, 70% of respondents feel that most brands’ presence on social media is based on a self-centered desire to increase profits rather than showing a commitment to their customers.
Are you concerned about your online privacy?
Have you checked the privacy settings for all of your social media platforms?
Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.
In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want.
Long gone are the days when marketing to customers was as simple as suggesting that they buy your product.
Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you have to say. How then are companies expected to build a connection with their would-be consumer base?
Businesses are increasingly relying on content marketing to achieve desired results.
What Is Content Marketing?
Fast food company's #onlyintheapp campaign pushes users to download a new way to order and pay for food from its restaurants.
Martin Beck on October 28, 2014 at 12:04 pm
Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app.
The stunt played out most drastically on Twitter, with Taco Bell’s account — which previously had more than 1.4 million followers — appeared to be brand new this morning. It briefly lost its verified status and at the time we posted this story it had only 1,200 followers and one tweet:
Global social media facts are often so large they are hard to wrap our neurons around. One billion today and 10 billion next year.
Facebook doesn’t disappoint.
It turned in another strong quarter with some surprising statistics, such as a 247% increase in ad prices, hints at Facebook groups spinning out into their own app and no desire to build their own payments platform.
Keep reading for a quick summary of the most important parts of the earnings call including my own analysis and what the future of Facebook marketing looks like for businesses.
Facebook facts and statistics everyone will be talking about
The definition of "real-time marketing" is changing, according to a new eMarketer report. Many now refer to it as "right-time marketing." The difference is subtle, but important: Something delivered at the right time doesn't necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time.
Social media is an extremely valuable tool for promoting all your awesome marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
Be confused no more! We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons for the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest), as well as how to implement them on your website, blog, and other content. You'll never have to Google instructions for individual buttons again!
Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week.
So what would you do if you only had 30 minutes to spend on social media?
How would you prioritize your tasks so you make the absolute most of your valuable time?
Don’t you hate it when you get blamed for something someone else did? A recent ruling held parents liable for their child’s harassment of another student, but should mom and dad really be sharing the responsibility for their wild child’s reckless behavior? Speaking as a fellow parent, I think the answer is obvious: Hell, yes!
Parental liability is not only a moral obligation, but a legal one. If your child is abusing others in his or her social media network, this is due as much to poor guardianship as bad manners. But don’t just take my word for it: Listen to the law.
As The Wall Street Journal reports, a precedent was set by a recent Georgia appellate court ruling on exactly that.
In 2011, a young boy created a Facebook page pretending to be a girl in school he was cyber-bullying. He posted profanity and unflattering photos, all in her name, and it humiliated her. When the girl found out who was behind it, she alerted the school principal, who took immediate disciplinary action: two days of in-school suspension. The parents also grounded the boy for 11 days. Good job, mom and dad? Not quite.
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
Let's admit it: aerial photo drones and UAVs are a little creepy, and they come with big regulatory and safety problems. But aerial photos can be a powerful way of telling the truth about the world: the size of a protest, the spread of an oil spill, the wildlife hidden in a delta. Sergei Lupashin demos Fotokite, a nifty new way to see the world from on high, safely and under control.
Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl .
YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart).
Sprout's dual-screen multi-touch experience and capture of 3D objects means you don't just see our idea, you can touch, move, manipulate and share it.
Not sure what to get me for Christmas. One of these will do just fine :)
The booming rise in ecommerce business, made Mr. Bernard Jackson, CEO of a fashion consultant firm, launched his own online store, for reaching out to the internet audience. All was perfectly installed and set up with plug-ins and efficient SEO strategies.
Within a span of one month, there were more lead forms arriving than was expected, however little did Bernard realize that the ratio of lead spams to customer leads would turn out to be 3:1. In other terms, Bernard’s ecommerce was getting heavily misguided that ultimately was leading him to incur loss. First, he could not make out how many actual customer leads was he getting, which indirectly was affecting his business as he could not take instant business strategies to make out for the loss. Secondly, he could tried to get rid of them manually but soon realized, his business was misutilizing the use of time and labour.
With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.
According to a recent report by PunchTab, social media remains a primary resource for most holiday shoppers — at least for the coveted generation X and millennial age groups. The same survey claims that 70 percent of those stubborn boomers will completely ignore social media this holiday season, at least while playing Santa. They still may drop frequent free ‘n’ friendly season’s greetings on various friends and family members’ profile pages, if only to save the cost of postage. But when it comes to shopping, they’ll most likely let their tired old legs (that trudged both ways uphill through snow to get to school) do the walking — and they’re headed right to the local mall.
Facebook tweaked one of the buttons on its pages, replacing its “Build Audience” button with an “Advertise Business” button.
Clicking on the Advertise Business button brings up a pull-down menu with the following options for page administrators:
- Boost latest post
- Promote your page
- Send people to a website
- Manage ads
- Advanced options