The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions.
We are experiencing an epidemic of toxic workplaces, with 17.5% of employees so actively disengaged that they may be purposefully sabotaging their employers. How did we get here? And how do we avoid this?
A huge part of the employee engagement problem stems from poor culture fit. When someone feels at odds with their job, their coworkers, or their manager, their work suffers, their attitude stinks, and their very presence can suck the lifeblood out of the entire company.
So how do you create a compelling company culture that attracts superstars and repels zombies?
What do you think of when you hear the word etiquette?
For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?
In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.
Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?"
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do -- especially in digital marketing.
One of the best things about influencer marketing is its flexibility. We’ve been helping brands roll out influencer campaigns for years and have seen first hand the changes that Kyle Wong forecasted for 2015. Yes, sponsored content is still at the heart of most influencer programs, but since content is king, and comes in so many shapes and forms, this leaves us with even more ways to incorporate influencers into our SEO, content, and social media strategies than we even have time for. But that’s just the point isn’t it, partnering with influencers can save you time, boost your content creating power, and amplify your message to not just new audiences, but the right audience.
“Wow, they are so lucky” this is the first thing that comes into our mind when we see a successful company with their hordes of fans and tremendous growth.
But, it’s not just plain luck on their side; every single company struggled very hard to pave their way for success.
But how did they do that?
With the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.
However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is see
Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop.
The problem is often that they don’t scale their efforts properly. Having a strategy for achieving scale is essential to success. In today’s post, I will show three ways to do that.
Since its launch in 2010, Pinterest has enjoyed steady yearly growth.
Naysayers who thought the “dream board” social platform was a fad were, clearly, wrong: According to recent estimates from Business Insider:
• 21% of all U.S. adult internet users are on Pinterest — as of December 2014 — a jump for 40% over the previous year.
• The percentage of Millennials who are using Pinterest is rising faster than any other social network (including Snapchat).
• The site is the most popular social network among the wealthiest consumers.
Pinterest remains more popular with women than it is with men, but one of the things that makes Pinterest unique among social networking platforms is that it’s popular among all age brackets: Millennials, Gen Xers and Baby Boomers.
The best commercials get people talking. For a company pouring money into a high-profile, expensive campaign (not to mention dropping millions for seconds of Super Bowl airtime), the worst case scenario is producing an ad so tame it immediately disappears off the public's radar.
These days, most content will offend someone, which begs the question: If an ad airs on television and no one posts outraged responses on social media, did it even happen?
That said, it is possible for companies to overstep the lines of public propriety and truly offend enough of its user base that an ad's prominence hurts rather than helps.
A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable.
To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impression to be deemed viewable. Three-quarters of the 654 respondents in the survey, conducted by media buying technology firm Strata, needed at least three seconds to determine the brand or product in online video ads. For 44 percent, it took at least four seconds to identify the brand or product being advertised.
Strata says the survey shows that the definition of an online video ad view is insufficient for ensuring consumers have time to recognize the brand or product being advertised.
What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search trafficwhen paired up with good stories and valuable content.
Marketers are investing more into content marketing than ever before – but just like them, you want to make sure that you get the best ROI.
The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy.
(Pew also investigates attitudes toward government surveillance programs, which I don’t discuss here but which can be explored in the report.)
The data are drawn from two related consumer surveys conducted in Q3 2014 and Q1 2015. The first survey had 498 US adult respondents and the second 461.
The first chart below summarize survey respondents’ attitudes toward privacy: when is it important and how do those attitudes vary by category of activity? More than 90 percent said it was “very important” or “somewhat important” that they are “in control of who can get info about you” as a general proposition.
When I build startups I like to share as much information as possible. I find that it helps others but more than anything it helps me understand the business myself.
We launched Ruby & Duke on 15th February and in less than 90 days we have hit €20,000 in monthly recurring revenue so I thought it might be useful to explain how we’ve done that. We built the platform from scratch in just six weeks and although we currently fulfil all of the boxes ourselves we will be outsourcing that in month four so as we can focus on customer acquisition, marketing, the brand and our content efforts here. I’ve outlined a few things that have worked and which haven’t worked for us in acquiring our first €20,000 in revenue…
Interesting article with some great suggestions.
Evolving commercial platforms are constantly challenging retailers. It wasn’t all that long ago that Mom and Pop stores and cottage industries gave way to department stores. Then independent department stores amalgamated with malls. Enter the Internet, which took the buying experience from the physical to the virtual level.
It appears that a new buying experience is currently being created, one that can be completed successfully just by sliding a finger. Let’s welcome the newest dynamic duo, a synergy of social media and mobile.
As an industry, we've been talking about dynamic content for a long time - and a next-generation level of dynamic content called open-time personalization is making the seemingly impossible, possible.
Open-time personalization, aka agile email or live content, makes it possible to show the most up-to-date or contextual content at the time of open. This is quite different from traditional dynamic
content, which is driven by CRM data that may be updated on a 24-hour cycle and contains information potentially outdated at the time of send.
Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.
People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.
You want to create content that gets shared and builds an audience, right?
Of course you do. But (if you’re like us) – you don’t have a lot of time, so you need to make sure your content has impact. At BuzzSumo we’re obsessed with data and finding content marketing sweet spots. The latest data tells us that picture list posts are right in the middle of the sweet spot and a content marketer’s secret weapon.
If you’ve already thinking about booking this post (and you should!) I’m sure you’d also like to know that Buzzsumo and Canva will be holding a joint webinar discussing the power of images. We’ll also be catering to a number of time zones, so make sure you register now so you don’t miss out!
Now, where were we. You wanted to know about picture list posts, why are they so effective, and how to create a great one. Let’s dive in.
Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.
So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce 7 ideas oh how you can improve your content and, thus, increase your followers with simple tasks!
Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.
Data are becoming essential for marketing and PR pros.
A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years.
They’re not the only communications pros under pressure to use more measurement in PR and marketing efforts, and technology companies are responding to data overload with apps to help marketers make sense of the numbers.
Here are five ways data can enhance your brand’s marketing strategies:
Marketers remain concerned about paying for video ads that aren’t seen. According to April 2015 research by Google, shelling out for larger ad sizes could help boost viewability.
The study looked at video ads served by DoubleClick and Google Display Network worldwide and found that among the most common ad sizes across the web, larger players were the most viewable. For example, 848x477 units ranked second for volume behind 300x250 placements, but the former hammered the latter when it came to viewability, with respective rates of 88.6% and 19.8%—the highest and lowest out of all sizes studied. Placements sizes 640x390, 1280x720 and 854x510 each hovered above 85%, while 300x225 and 610x290 units made up the rest of the bottom three.
f you sell something online or if you run a business with an online presence—even if you’re just having a good time growing your personal brand—you’ll have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week.
This always-on mentality is an amazing privilege, and at the same time it can provide some challenges for small businesses. How can you best respond when conversations are happening constantly? And what if they’re not all positive?
How do you manage to make customers happy on social media?