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Mobile Search Moments Study - 43 pages that show why you need a mobile site

Brian Yanish - MarketingHits.com's insight:

As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.

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Pedro Barbosa's curator insight, March 15, 2013 2:03 AM

Mobile Search Moments Study - O estudo que demonstra que um site orientado para o mercado dos dispositivos móveis é um must have. O estudo demonstra que a maioria dos users usa ainda o mobile em casa e no escritório, pela importância que a distribuiçlão tem (acesso wi fi). Também se explora a relação entre queries e vendas, sobretudo nas primeiras horas.

Pedro Barbosa | www.pbarbosa.comwww.harvardtrends.com

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Scooped by Brian Yanish - MarketingHits.com
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Six Tips to Improve Your Landing Page Performance Today

Six Tips to Improve Your Landing Page Performance Today | MarketingHits | Scoop.it

If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they like what they see and read, you’ll move them further down the sales channel. If not, they’ll often bail from the sales process altogether. With so much on the line, it’s critical that you build your landing pages to help convert prospects into customers and then to optimize those pages for maximum conversions.

Here are six tips to help you do exactly that.


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Rescooped by Brian Yanish - MarketingHits.com from Public Relations & Social Media Insight
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How to Effectively Measure Your Social Media Marketing Efforts

How to Effectively Measure Your Social Media Marketing Efforts | MarketingHits | Scoop.it

Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.If you're going to invest time in social media marketing, you need to measure performance, but it can be difficult to identify relevant metrics.There's no one-size-fits-all method of measuring social media success, because goals vary from company to company. But you can certainly find ways to measure all the work you're doing on social.This infographic from exacttarget.com looks at how to align your social media objectives, how to measure reach and share of conversation, and most importantly, how to track your leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 6:56 AM

Useful ways to measure your social media results in this infographic. Remember, actions matter.

UpTempo Group's curator insight, Today, 9:52 AM

If you're going to invest time in social media marketing, you need to measure performance.  However, it can be difficult to identify relevant metrics in your particular field of practice. There's no one-size-fits-all method of measuring social media success, because goals var from company to company. But you can certainly find ways to measure all the work you're doing on social media.


In the article above, Digital Information has provided an infographic about how to measure your social media goals and how to track your leads. An effective social media measurement strategy demands relevant information and the flexibility to adjust your tactics online. Social media marketing demands a lot of time and commitment. 

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Ten Years Of Local Search Data Accessible With Yelp Trends Tool

Ten Years Of Local Search Data Accessible With Yelp Trends Tool | MarketingHits | Scoop.it

Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site.


Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends.


From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-setting cities that kicked it all off.


The wealth of data availabile in Yelp Trends is made possible by surfacing the information about consumer trends and behavior shared in user contributed reviews.

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17 Must-Dos to Get Your Content Read [INFOGRAPHIC]

17 Must-Dos to Get Your Content Read [INFOGRAPHIC] | MarketingHits | Scoop.it
A 17-step checklist of key tactics that will optimize and target your blog content to get in front of the people who matter, and generate leads.
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LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter

LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter | MarketingHits | Scoop.it

We think it’s safe to say that most professionals are aware of just how important a vibrant online presence can be to a career. The use of social media such as Facebook, Twitter, even Pinterest and Instagram, is no longer optional, but a necessity for continued success. However, no social networking site (SNS) is as suitable for working professionals as LinkedIn (recently reported to have over 300 million users).

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renata mello's curator insight, Today, 4:54 AM

Not really convinced.

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Google Maps now gives you detailed ads for local stores

Google Maps now gives you detailed ads for local stores | MarketingHits | Scoop.it

Google Maps already shows a wealth of info about nearby stores when you're searching for them, but ads haven't received that first-class treatment. 

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The Do's and Don'ts of Using Facebook for Business #Infographic

The Do's and Don'ts of Using Facebook for Business #Infographic | MarketingHits | Scoop.it
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers.
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8 Tweets That Generate Engagement [INFOGRAPHIC]

8 Tweets That Generate Engagement [INFOGRAPHIC] | MarketingHits | Scoop.it
How to you get more engagement on Twitter?
Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.
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Jakarta Web Developer's curator insight, July 24, 2:33 PM

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Brian Fanzo's curator insight, July 24, 3:13 PM

Share tips and advice, and people love to hear about the latest facts and statistics. Don’t be afraid to endorse others, and everybody can use a little inspiration... great infographic here by The Media Octopus

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The Most Expensive Domains Ever | Infographic

The Most Expensive Domains Ever | Infographic | MarketingHits | Scoop.it
Domains have been big business for decades now with people paying very high amounts of money for highly desired domains.
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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | MarketingHits | Scoop.it

What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 


More than you would think. We want to know what will motivate our followers to act -- and psychology can help you find out just that.

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Miguel A. de Jesus's curator insight, July 24, 11:20 AM

Interesting insights ...

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20 Ways to Increase Your Sales Page Conversion

20 Ways to Increase Your Sales Page Conversion | MarketingHits | Scoop.it

Nobody likes to write sales pages. Well, except copywriters, of course! They spend hours and hours writing something that can make or break a product. They are damn good at it, and they charge accordingly.


But you are not a copywriter, because you don’t like writing sales pages. They are no fun for the most part. All the headline madness, the psychological triggers and storylines, who wants to do that?


But sales pages become pretty interesting as soon as they start working. Meaning, you start see cash coming your way, it becomes a whole lot of fun. Now, it’s a different story altogether.


So if you have about to make an offer to your list or if you are launching a product soon, you must realize the importance of a well written, elegantly crafted sales page. If you are just not very good at writing them, and you certainly can’t afford a copywriter at this stage. What a small business owner to do?


Well, you can learn how to spruce up your sales page, get your basics right – that’s what you can do.

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Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users

Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users | MarketingHits | Scoop.it

Facebook, after a momentary (and expected) dip in Q1 2014, is back to posting record numbers in Q2. The company had its most successful quarter to date, drawing more than $2.9 billion in revenue and growing to more than 1.3 billion users around the world.


We’ve talked about the effect of the World Cup on Facebook advertising, and it shows: revenue grew in every area of the world, with big quarterly gains in Europe and Asia.


Facebook’s userbase continued to grow, as well. Overall, Facebook has more than 1.3 billion monthly active users and 829 million daily active users. On mobile, Facebook continues to trend upward. In Q2, Facebook reported 654 million mobile DAUs and a little more than 1 billion mobile MAUs.

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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] | MarketingHits | Scoop.it

Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.

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Rescooped by Brian Yanish - MarketingHits.com from Modern Marketer
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Wait, Social Media Can be Used at Every Stage of the Sales Process?

Wait, Social Media Can be Used at Every Stage of the Sales Process? | MarketingHits | Scoop.it
Social media isn't just used to attract prospects. Here's how to use it through the entire sales process.

Via The Fish Firm
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What Brands Can Learn from the Best and Worst World Cup Tweets

What Brands Can Learn from the Best and Worst World Cup Tweets | MarketingHits | Scoop.it

Nearly two weeks have passed since Germany edged out against Argentina to win the 2014 FIFA World Cup, and as the dust settles, we are beginning to see how social media impacted the world’s most popular soccer game. A record 618,725 tweets per minute were sent when Germany scored its last minute goal during extra time, and many estimate that the 2014 World Cup will be the most tweeted about event in Twitter’s history.


Throughout the tournament, corporate marketing campaigns attempted to grab a bit of attention amongst the clamor to propel their own brands forward, and there were a few good lessons to be found in those tweets. Some had it down to a re-tweeting science, others… not so much.

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How to Increase Your Pinteresting Visibility

How to Increase Your Pinteresting Visibility | MarketingHits | Scoop.it

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest.


The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right content to flourish and gain visibility.


Follow these 10 tips for increasing your brand’s Pinterest visibility and watch as the repins start pinning on!

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Here’s How You Should be Optimizing Your Blog for ROI (Infographic)

Here’s How You Should be Optimizing Your Blog for ROI (Infographic) | MarketingHits | Scoop.it
There seems to be an endless supply of opinions today as to how marketers should be measuring, and actually generating, ROI for their  content campaigns.
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What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs | MarketingHits | Scoop.it

In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world.


Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos!


There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.


For those of you new to Instagram or hesitant to start, I’ve outlined answers to 10 of the Instagram questions I’m most often asked from small business owners.

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How to Make Sure Customer Relationships Go Beyond the First Date

How to Make Sure Customer Relationships Go Beyond the First Date | MarketingHits | Scoop.it

Building a strong relationship takes time.


It’s true in your personal life and it’s certainly true when it comes to your business.


And while you’re likely making new connections for your business every day, it’s not always easy to keep that relationship going beyond the first interaction.


To help you avoid future heartbreak, let’s take a look at a simple plan you can follow to make sure your new customers turn into long-lasting relationships for your business:

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25 Must-Tweet Inspirational Quotes From Inbound Experts

25 Must-Tweet Inspirational Quotes From Inbound Experts | MarketingHits | Scoop.it
When do you feel most inspired? 
Lots of people feel most inspired at events. It makes sense -- you're surrounded by tons of interesting people and listening to fascinating speakers.
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Are You Hoarding Your Best Content?

Are You Hoarding Your Best Content? | MarketingHits | Scoop.it

So you’ve created visual product content that tells your story best. Content that literally gets inside your product to show customers how it works and why it’s better than the competition. Content that answers customers’ problems and helps them see the product in action. Content that helps them install, maintain or troubleshoot. You’re happy. The Marketing department is happy. Your boss is pleased.But what about the customer? Are they even seeing it?

Don’t Be a Content Hoarder

Great content needs to be shared. High-quality product images, set shots, instructional animations, 360° spinners, and interactive tools weren’t designed to languish on one lonely page of one website. So, don’t just post it on your website, check it off the list, and then forget about it.

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Rescooped by Brian Yanish - MarketingHits.com from Design Revolution
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5 Quick Tips About Images & Web Design

5 Quick Tips About Images & Web Design | MarketingHits | Scoop.it

Hard Won Lessons
I spent almost a million dollars of OPM (Other People's Money) learning these five lessons about images and web design, so lessons learned the hard way:

1. Portraits Are Powerful
Portrait images where the model looks directly at the camera, are powerful "welcoming" images great for home, about and category "splash" pages.

2. Babies are DYNAMITE - Use Carefully
Thanks to our ancient caveman brain we can't NOT look at babies. Problem is that is not a secret so babies are now overused to hock insurance, tires and shampoo. If you use a baby my preference is to have the baby looking AT something.

Visitors eyes go where the eyes of people (or babies) are looking, so point your baby image directly at an important Call-to-Action and bet your conversions go up.

3. People Talking To Each Other = DANGEROUS
There may be context where it makes sense for you to have an image where people in the image are huddled together, but I doubt it. If you have two people huddled and a third looking directly out at the camera the image works better.

We respect a huddle. We don't want to intrude, so your web image is working against your online marketing purpose. Your image says we are here having a conversation and YOU (visitor) aren't invited. Not a good idea.

4. People Sell Better Than Widgets, but...
I  prefer to tell human stories even about the most widgety widget, but people bring "like me" problems too. Every visitor is looking for "like me" signals. If you know your archetype and tribe well enough to risk it use images of people consistent with your understanding.

If you have a wide variety of customers and members best to avoid single archetype "like me" images. This is yet another reason I like portraits. Portraits are "universal" meaning the welcoming look directly at the camera removes some of the "must be like me to engage" requirements.

5. In Action Shots Use The MOVEMENT
If your image is riding a bicycle POINT the movement at something important. I don't like movement images as heroes (largest images on a page is called a hero), but I love them in "sub-hero" images because movement creates excitement and allows me to direct the visitor's eyes where we want them to go.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 24, 5:15 AM

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Michael Allenberg's curator insight, Today, 5:48 AM

Having spent over a decade as a professional photographer, this is spot on! Of utmost interest to Experience Designers interested in persuasive design methodologies! 

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The Elements of Creating Perfect Content

The Elements of Creating Perfect Content | MarketingHits | Scoop.it

As you are thinking about creating new content to share online, you most likely realize that a great deal will go into that content. It doesn’t just appear at the wave of your magic wand without any effort behind it.

The elements of perfect content

There are many different elements that come together to form perfect content. Of course, the content must be written extremely well; however, there are other aspects of content creation that are also important to the success of the content and without which you will not get nearly as far as you would if you had them.


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How To Get Social With Your Next Billion Customers

How To Get Social With Your Next Billion Customers | MarketingHits | Scoop.it

By 2020, it is estimated that the global middle class will have over a billion people more than in 2009. It’s an expansion that’s taking place all over the world, and these billion customers are going to be actively social. Twitter’s fastest growing user bases this year are in countries such as Indonesia, Mexico and Brazil, where middle classes are rapidly expanding. Meanwhile, there are at least 33 Million Twitter accounts in India and over 80% of internet users in China use at least two social networks. Having a social strategy in place for these markets is going to be vital.


If this sounds like an audience that would suit your brand then now is a great time to start including them in your social plans, if you aren’t already. In 2011 rapid-growth markets accounted for 80% of the global population, yet the average S&P 500 company was making only 10% of their income from them. The middle class in the Asia Pacific region alone will be spending almost $TEN TRILLION more in 2020 than they were in 2009. That’s enough to build shiny new Yankee Stadiums for each of your favourite 6,472 people!


Your marketing efforts will need to adapt to capture this audience and social media will be on the front line, here are the key battlegrounds for winning their attention and custom:

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American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY] | MarketingHits | Scoop.it
The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.
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