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Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.
Thanks Marty, looks like I have a few new apps to try.
You spend hours every week cultivating the perfect content for your blog. Well written posts targeted perfectly to your audience, lovingly edited to say just what you mean to, using just the right words.
Everything you do seems to be just right, and yet your social media numbers are less than stellar. What's going on? Why aren't you getting anywhere? How can you get those social users really talking about your brand?
Don't worry, even the highly popular blogs that have a powerful social presence had to start somewhere. Some even had a difficult time connecting on a social level, and had to take things up a notch before they saw any progress.
Before you run off to spend thousands on a Twitter campaign, let's get back to basics. These tips are aimed at generating slow growth over time, to allow your blog posts to be shared on social media on a consistent basis. And you know what they say: consistency is key!
Many business websites have delved into the profitable habit of retaining contact details of their users and visitors. They have a variety of ways to ensure that this information is given to them.
You have probably visited and navigated through a website then find a link to an item of interest. Then when you click on it, a simple popup appears, prompting you to sign in or sign up. They usually require your contact information which may contain details like your e-mail address, user name and password.
This information may seem like protocol but it acts as a very important tool for marketing. Through it, you can alert the users and visitors in your website about new items of interest.
Kraft has a long history of content marketing. Its family-oriented Food & Familymagazine has been sent to homes for almost 20 years and continues to have a wider circulation than major food publications like Food & Wine. But while content has a been a part of the company’s marketing strategy, it became the focus after its split from Mondelēz in 2012. As a result of this shift toward content:
Sitting around a campfire on a summers night as a kid brings back abiding memories of the scent of toasting marshmallows, the wind blowing through the trees and the eerie sounds of the forest wildlife. But the most vivid memory that I have is how stories told around the campfire enthralled us and send our minds on a journey of fantasy & adventure. These stories were passed down from generation to generation but have evolved over time to make it more relevant a younger audience. Whether it was a ghost or adventure story, your mind races and sleep was always difficult!
Storytelling historically has been part of many cultures and used as a mechanism to ensure that tales and history is preserved in people’s minds. It can be used to cast your mind away and escape to a fictional world.
The use of storytelling defines who you are, what you stand for and reflects your personality. Throughout the ages storytelling became part of the rich heritage and fabric of society using vivid imagery and strong context. Using compelling stories preserves history and provides a source of inspiration for people.
You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers.
It’s not a surprise that one of the questions I hear all the time, when presenting social media seminars, is, “What is a hashtag and why is it important for my business?”
Terabytes are written about how to create great content every day.
It all flows from a few simple attributes.
Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines.
Content Pain Points Every Business has to Come to Grips with
A budget is a moving target; start small, test the content ROI (is is getting read?), talk to your customers, monitor your conversion metrics, etc. – start with 20-30% of your overall budget.
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
Is your content distributed and published? A blog is not enough: you gotta do more.
In-house or outsourcing; or some combination of the two. Your probably better off with the latter.
Where do you find visuals to insert with your content? They are on your web site, embedded in your social channels and/or part of the visual story every employee tells with their profiles across the web.
What is SEO and how do we optimize our content. Use a keyword in your title and repeat it maybe once or twice on page of 300-700 words. Google understands more than you will ever know BTW.
Retail has been described as the world's "second oldest profession." But that doesn't mean that it is not changing. In fact, some of the most well-known retailers in their categories have suddenly gone extinct. The forces that caused these retailers to vanish are yet again evolving at an even faster pace. Darwin's law of survival is even more relevant for today's "retail dinosaurs" on the verge of extinction. For those unwilling or unable to adapt, there are at least 7 major disruptive trends which will cause the next wave of retailer casualties.
More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path.
The report was based on an analysis of 492 million commercial messages sent with permission to consumers around the world between May 2013 and April 2014.
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge.
The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.
Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more.
Here is a selection of our top picks for Facebook marketing tools.
It is an inspiring way to introduce your identity to the customers, known as 3D Logo design. For impressive Logo design one needs lot of creative thinking and imagination to create a cool logo. Whenever 3D logo design effort becomes much more than a simple logo design, as the designer need to set the 3D aspect of the logo and typography that can make considerable and sustained also the logo.
Today, hashtags are everywhere. Even if you don’t use Twitter or Instagram, you can’t miss them on billboards, TV ads, even on product packagings: Big budget campaigns want to push their custom hashtags in every possible touchpoint they can put their hands on.
Smaller businesses can’t use the same tactics as the bigger fishes, and usually don’t have the means, or even a good reason, to create and promote their own hashtag. But they can still use hashtags in many useful ways; the most obvious is to use relevant tags when you share interesting content on social media, so that you can reach a bigger audience. Finding the best hashtags for that can require a bit of research, but the good news is that having such a list will allow you to kill two birds with one stone.
As a matter of fact most people don’t have the time, or the willpower, to do their own research. But they wouldn’t mind at all to get it done for them, and then get the results served on a silver plate – for example, in a blog post. So, if you already know some good hashtags for your field, it’s easy to create a highly shareable post about them. This will also cast you as an expert in your field.
If you don’t know the relevant hashtags yet, you should find them out as soon as possible, so that you can start using them to increase the reach of what you share, and as a bonus get some great content to share. You can find them using the free hashtagify.me service.
Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago.
While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago. It now requires a hot topic, interesting stats, and an eye appealing design to achieve the outstanding results they once produced.
This infographic was created to highlight some of the reasons why visual marketing works so well. Isn’t the goal to have your audience actually absorb your message, rather than just skimming through paragraphs of text and only retaining a small percentage of the information?
Infographics draw attention, generate a ton of social love, attract links, and push traffic to your website. Sounds like a winning result, right?
Did you know that 75% of all companies already own a page or profile on a social media site like Facebook or Twitter?
And 69% of those accounts are posted to regularly? Social media is here to stay and play in a big way.
The reasons to use social media to promote your business and products are more than just a low cost of entry and high exposure.
Social media for business is more than just posting “stuff”. It’s about building relationships, trust and loyalty with your followers and clients. It’s about reaching people who may not normally see your business in their everyday actions. It’s about boosting your electronic footprint so that you are found anywhere on the internet a person looks.
If social media marketing is done correctly and consistently on networks your clients are on you will have found the golden ticket to leads and revenue.
Do you have a blog for your business? Are you ready to take your blogging to the next level? To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media [...]This post Advanced Blogging: How to Go Big With Your Blog first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle
Every successful business knows that Facebook can be a powerhouse for engagement and brand recognition. But what if I told you that there is a way you can go beyond the basics and provide tangible ROI that not only improves website clicks, but also SALES.
Let me introduce you to Facebook “Clicks to Website” Ads.
By now, every business that has a Facebook Page should be aware that applying “Facebook Page Like” Ads and “Engagement Post” Ads can help grow your Facebook Page within the Facebook algorithm. These can also help properly target the right group of people, who can provide value to your page and posts.