Did you know that more than nine in ten business to business (B2B) marketers say that increased exposure is the number one benefit of social media?
Increased traffic (80 percent), the development of loyal fans (72 percent) and marketplace insights (71 percent) were also cited as major perks.
After years of hype about content marketing, we’re seeing a backlash against the concept from consumers and brands alike. But this doesn’t spell the end of content marketing. Rather, it means brands must leave behind bad content marketing practices and focus on those that add real value to the business.
That means honing in on the ways that content marketing can build the brand as well as better customer relationships.
Many brands think that content marketing is cheap – it’s not. It can be valuable, but making it work for you demands some level of commitment and investment. Here are four ways that you can ensure that your content marketing investments give you good returns.
In the ten years since its launch, YouTube has become one of the top websites on the internet. In the Alexa rankings, the video streaming site is bested only by Google and Facebook. Hank Green, a popular YouTuber behind Vlogbrothers, Sci Show, and Crash Course, looks back on ten years of YouTube in an article on Medium.
You know it’s important to regularly communicate with your email audience.
You see the positive impact of email marketing each time you hit send, and work hard to stick to a schedule.
But even with all the hard work you’re putting in, there are still times when you’re unsure what to send out.
Email makes it possible to reach your audience more directly than many other marketing channels. And while it can sometimes be difficult to figure out what to send, once you have a better understanding of the types of emails you can use, you’ll be able to put together a plan to get the results you’re looking for.
Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix of image-focused design (like Instagram), founded on a social-follower premise (like Twitter), but has since shifted to search-driven results (like Google). Making the most of the site’s reach takes more than just a promoted pin — brands need a marketing strategy that taps into all of Pinterest’s qualities.
Adults who go online increased from 67% in late 2012 to 74% in January 2014 according to the Pew Internet Project’s research on social networking. Businesses are persistent on seizing every opportunity available; they don’t just merely rely on traditional media anymore but rather extend their marketing efforts by going online.
When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
That's right -- it's your Facebook cover photo.
Since it's one of the most noticeable parts of your page, it's crucial that you follow Facebook cover photo best practices. Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo.
The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer.
Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories. Being able to do this makes writing and sending those emails easier. I’ve put together a few tips to help you understand your customer & communicate better:
Great article to help you with your customer connections.
What’s in store for digital video in 2015? The online video industry is like a supercar on a stretch of perfectly straight road without any speed limits. As fast moving and exciting to contemplate, video continues to zoom ahead as the default communication medium. Here are some of the emerging global trends that continue to drive video as a major growth area in both the international and local arena.
The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure native advertising performance.
“Challenging” is the word Guardian Labs managing director Anna Watkins uses to describe its first 12 months. And yet the creative hub has come so far in lifting the average value of its commercial deals within a short space of time. With the bar set high, the publisher believes it can command even bigger fees in 2015 if it can convince advertisers not to replan native ad budgets into display and TV.
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet?
Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with the latter converting better than anything else.
As we become more connected both to the internet and socially marketing changes with it.
s your content marketing getting the visibility it needs to reach the maximum audience it deserves?
Does your evergreen content receive visibility at the specific times relevant to your audience or does it stay buried in the depths of your website or blog?
Don’t worry if you answered “No” to either of these questions because you’re not alone. Like many marketers, you probably have a content marketing distribution checklist focused on owned and social media platforms.
Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz
My friend Brian rocks another great presentation at IBM Interconnect
Creating valuable and relevant content to engage a clearly defined target audience is what content marketing is all about. But once content has been published, what measures do you have in place to make sure that your content remains fresh and useful in the future?
A lot of effort, after all, goes into creating content in the first place. And if the content you create is intended to have a long shelf life, the focus now becomes the next piece of content. But even evergreen content—topics and formats that have ongoing value to both your content marketing program and your target audience—can show fatigue and needs to be pruned and revitalized from time to time.
With that in mind, we’ve come up with a list of 5 quick reminders to help your content stay relevant.