Video is only getting bigger in terms of digital marketing, and if you're looking to drive engagement and brand awareness through live-streaming video, then Periscope is the answer.
Because Periscope is still somewhat of a new social media channel, businesses and brands aren't exactly sure how to utilize it to drive new business. Rest assured, there are a ton of ways that Periscope can be used to market your brand, and I've got the tips to get the most out of Periscope for your business.
When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?
While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.
Trouble is, it can be hard to randomly stumble across lots of great examples. So we decided to curate some in this very post to help inspire your next redesign.
Before we dive into the websites themselves, it's important to note that not every design is meant to look like Apple’s website and aesthetic. Of course everyone loves a “beautiful website” and smooth customer experience, but the end goal of any website is great usability -- and that can have multiple definitions depending on your site purpose and target audience.
Are you a fan of live-streaming video for business?
Have you tried Blab?
Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community.
This article explores Blab and share ways you can use it for business.
Are you using Twitter ads?
Do you want a better return on your investment?
Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them.
This article shares how to create Twitter content that raises your Twitter ads quality to maximize the ROI on your Twitter ads.
Influencer Marketing is hot and that means the value of influencer relationships is higher than ever.
Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers.
Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of empathy, relevant context or even courtesy that the industry expert “checks out”. Losing influencers is sad and wasteful.
But it doesn’t have to be that way if you know what makes them leave. Trust me, I work on influencer outreach nearly every day (sending and receiving) and am both guilty of committing some of these influencer marketing sins and having them committed against me.
So, with a little help from some of my marketing influencer friends, here’s a big list of what NOT to do.
Today Meerkat introduced a new community based approach for stream discovery. Include a hashtag in the title of your stream and you’ll be added to the user generated feed of hashtags at the top of the app! Those that are underlined include both scheduled streams as well as live streams.
Multiple studies have proven that blogging is a great way to promote a business. Here are two convincing findings:
There are various ways for blog posts to acquire those new visits, including:
An additional source of traffic is social media, and most people who write a blog post will share it on their social media channels. That’s the basic first step for promoting a blog post on social media. Some even take it another step by sharing the post multiple times on social media.
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts.
Here’s what top social media experts are using to get results with social media marketing today.
When was the last time you changed your email password? Your Facebook password? How about your bank account password?
If it's been a while, you may want to take a few minutes and change 'em up. According to a survey of 2,000 people in the U.S. and the U.K., almost three-quarters of consumers use the same exact password for multiple accounts. What's more, a large number of people haven't changed that duplicate password in over five years.
Whew. Today’s media world is noisy. But when you write blog copy (or any other kind of copy), you absolutely must write a compelling headline to earn your readers' attention. And then an even tougher challenge follows: You have to keep your reader’s attention.
Related: 5 Blog Topics You Need to Stop Writing About
Think about how often you yourself stay tuned, from the first line to the last line of an email, article, blog post, ebook, research report or any type of content. If you were to examine your online reading habits, you’d likely discover that you start reading far more pieces than you finish.
The cold hard truth is, readers get bored fast. And bored readers bail.
So, following is a list of boredom busters to help you keep your readers engaged.
According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.
Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.
As marketers and advertisers, it seems the odds couldn't be any less in our favor.
So what's the solution?
Social media marketing doesn’t always happen at your desk.
There are times when you want to update your status, send out a tweet or reply to a fan while on-the-go. This is when you rely on social media mobile apps to make it all possible.
Social media mobile apps give you the flexibility to work from anywhere and they let you get things done with a simple touch on your phone.
They also eliminate the need to return to your desk every time you want to post something to your social media accounts.
Here are 5 social media mobile apps that can make on-the-go social media marketing a breeze for you.
Pinning tweets is one of the most useful – and overlooked – aspects of Twitter profiles. You may have a beautiful cover photo, eye-catching profile picture, and a brilliant, well-branded bio… but if you aren’t thinking about your pinned tweets, you’re missing out on opportunities for branding, increased lead generation and more.
You can pin any tweet that you’ve sent, and it will jump up to the top of your profile. It will stay at the top of your profile, even when you send new tweets, until you unpin it or pin a different tweet.
In creating marketing material for your brand or product, you may be asking, “What drives a customer to buy?” and “What initially draws their attention?”
According to the Triune Brain Theory, the reptilian region is the brain’s attention gatekeeper and decision maker. If you can grab the attention of a consumer’s reptilian brain with your landing page, advertisement, or commercial, you’ve got a much better shot at guiding them to conversion.
If you’re ever going to sell anything online, copywriting is a much needed skill. The conventional copywriting wisdom says that you should more or less try stick to the following formula:
- Tell the reader you understand their need,
- Tell your prospect why your product is the best solution they can buy,
- Offer all kinds of proof like testimonials, charts and so on,
- Explain all the ways the product will benefit the customer,
- Present the price in a way that makes it sound like a great deal,
- Give a (better than) money-back guarantee,
- Add bonus products to really motivate the customer to buy,
- Make it a limited time or quantity offer,
- Ask for the sale and tell them exactly what steps to take.
- Is the exact sequence that persuades people or why should this work? What scientific data is available to use about persuasion? Which research can we rely on to make our writing more persuasive?
Here’s a summary of the most prominent books and publications on the matter.