As marketers, we always have content on our minds: social media content, web content, video content, written content. We say the word “content” so often, we sometimes feel like we’ve got it all figured out… until we find ourselves running out of ideas. I know that I need to be creating and sharing high-quality and engaging content, but it’s not always easy.
We’ve learned over the years that when we encounter a challenge, there’s a pretty good chance you have too. (That’s the luxury of marketing to marketers.) So we tasked ourselves with creating concrete examples of content marketing ideas that work. In the past, we have discussed the advantages of collecting stories from your customers, as well as letting the customers themselves tell the story; this time, we’ll go over ways you can draw inspiration for content marketing from within the company, whether it’s taking a look at your product from the user’s perspective or repurposing an internal presentation.
5 content marketing ideas for businesses—drawn from your own business
Do you use Facebook ads to their full potential?
Interested in reaching highly specific groups of people?
Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.
This article shares six ways to target Facebook users with your ads, many you’ve likely not considered.
Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen?
One of the hardest lessons to learn when promoting a brand online is the relationship betweencontent creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do.
Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk about themself in the third person for hours at a time. Don’t make the same mistake with your Twitter or Facebook accounts.
This infographic from Rebuild Nation helps explain the difference between Content Creation (creating and promoting your own content) and Content Sharing (sharing newsworthy and timely content from others that still falls within the bounds of your brand’s scope).
Most bloggers know, at this point, that they need images with their blog posts. Images bring engagement.
Some bloggers are solving this problem by grabbing images from anywhere and tossing graphics into their posts that are neither relevant nor high quality. Poor-quality images aren’t helping your engagement, in the long run, and you only end up putting more time into your post for very little additional return.
Let’s take a look at what you should consider when creating images for your blog posts, and the tools that can help you do it right.
This article features a great collections of tools to help you make an awesome blog.
With an estimated 3 million new blog posts every day, there is no shortage of content with which to occupy our time. I am always trying new blogs and newsletters, and I find myself always going back to the same blogs for one simple reason: readability.
So what does it mean to be "readable"? For starters, consider that your readers' time is limited and anything you produce should respect their time. Once you have this baseline, then consider these tips.
Marketing has evolved. Older forms of advertising such as television ads, yellow page ads, and other print ads are facing stiff competition from digital media . Now, people have become very smart. They can skip the ad to continue with their activities.
Today’s consumers are now interested to know what benefits they can derive from a product or offer. So, businesses and companies have realized they need to change the ways they reach out to their customers. The bombardment of product-based advertisements has become less effective. Companies are adopting ways and means to keep and enhance their customers' and prospects' interest level. They are engaging their audience by crafting content that highlights the things that mean more to their audience.
Excellent article covering many aspects of social media marketing use of different channels for your content.
Data doesn’t have to be boring. With a little thought, it can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand.
From one-off stats to extensive studies, consider why data that at first seems dry or irrelevant might be interesting to your target audience if you give it a new lease on life. Carefully researched and credible data gives a blog post clout. Whether it’s data from another company (yes, really) or already in the public domain, data curation can mean content creation – brand new content that drives your key performance indicators and delivers real results.
Small businesses have begun to pick up on the trend. The early adopters were restaurants, gyms, and other industries with an obvious reason to buy in: immediate return on investment with minimal effort. Now scores of industries have jumped on board, and the question is no longer, “Can I make money from a mobile app?” but “How do I get mine?”
When planning an event, don't forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events.
How should you use social media for your next event? The following Maximillion infographic offers tips and stats.
Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features. One bills itself as the “all-in-one tool for all your needs.” The other comes packed with a story about the ethics of its founder, and how the company is trying to change the industry for the better.
Some consumers will go with Product A for its straightforward product description, but the emotional resonance of Product B makes it a more compelling purchase.
What happens when you tweet at a company, asking for help with their product?
What’s been your experience with mentioning or tagging someone with a large following, looking to connect or engage?
In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.
Having the right tools can be key—as well as knowing how to use them. I’m happy to share some ideas on how to build a social listening dashboard so you can track the right conversations and key words and get involved in all the conversations that matter to you!
The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions.
We are experiencing an epidemic of toxic workplaces, with 17.5% of employees so actively disengaged that they may be purposefully sabotaging their employers. How did we get here? And how do we avoid this?
A huge part of the employee engagement problem stems from poor culture fit. When someone feels at odds with their job, their coworkers, or their manager, their work suffers, their attitude stinks, and their very presence can suck the lifeblood out of the entire company.
So how do you create a compelling company culture that attracts superstars and repels zombies?
What do you think of when you hear the word etiquette?
For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?
In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.
Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?"
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do -- especially in digital marketing.
One of the best things about influencer marketing is its flexibility. We’ve been helping brands roll out influencer campaigns for years and have seen first hand the changes that Kyle Wong forecasted for 2015. Yes, sponsored content is still at the heart of most influencer programs, but since content is king, and comes in so many shapes and forms, this leaves us with even more ways to incorporate influencers into our SEO, content, and social media strategies than we even have time for. But that’s just the point isn’t it, partnering with influencers can save you time, boost your content creating power, and amplify your message to not just new audiences, but the right audience.
“Wow, they are so lucky” this is the first thing that comes into our mind when we see a successful company with their hordes of fans and tremendous growth.
But, it’s not just plain luck on their side; every single company struggled very hard to pave their way for success.
But how did they do that?
With the current emphasis on content, marketers are faced with pressure to create engaging content that is shareable and discoverable. For years, Facebook has been viewed as the mecca for digital marketers. The network provides the tools necessary to measure campaign success while targeting specific audiences and engaging users.
However, one vital component is lacking in Facebook campaigns. With the increase of paid advertising on the network, it is harder for organic content to stand out. If organic reach is not possible on Facebook, what tools can marketers use to reach their audiences and ensure that their brand’s content is see