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Seth Godin: How to get your ideas to spread #purplecow #marketing

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Brian Yanish - MarketingHits.com's insight:

Recorded back in 2007 but still so true.

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