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Why Free Is Bad: Businesses Should Be Happy To Pay For Key Services

Why Free Is Bad: Businesses Should Be Happy To Pay For Key Services | MarketingHits | Scoop.it

Late last year Google Apps for Business eliminated its free version (seeGoogle Dares Businesses To Switch To Microsoft Office). You might think this is a bad thing for small business owners. Everything free is good, right?


Wrong.


There are big downsides to getting things for free that are poorly understood and rarely considered, and upsides to paying for the things that really matter — especially for small businesses.

Brian Yanish - MarketingHits.com's insight:

As the saying goes, "You get what you pay for" companies that step it up with great customer service will find success in their market. 

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