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Signs of the Times: How to Build a Better Brand this 2013

Signs of the Times: How to Build a Better Brand this 2013 | MarketingHits |

In holticulture, people marked their cattle with a hot iron stamp to denote ownership and identity, that is, to set them apart from other similar packs of species a cattle might mix themselves in so that at the end of the day, these grazing animals can go back home to their rightful owners. Identification and ownership is deeply rooted in the human psyche and have been manifested throughout different human languages and cultures.

“Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs…” – Charles Morris,Foundations of the Theory of Signs

The practice of branding has found its way to business and marketing too and branding takes on an extended definition to include a much larger field. The American Marketing Association Dictionary defines brand as the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

Brian Yanish -'s insight:

This is one of the best branding articles I have read in a long time. Cheby does a great job explaining why any business in 2013 can become a success IF they tell a different story. Who likes boring? 

Find your story, how are you different?

"Innovation distinguishes between a leader and a follower." Steve Jobs

Matmi's curator insight, January 18, 2013 8:50 AM

Building a decent brand is essential for any business. One great way to do this is by releasing a branded game . Matmi have proved time and time again that branded games are cost effective, have a great ROI, and greatly increase customer engagement and customer loyalty - why wouldn't you business want its own branded game when it gives such great results? - HK

Patrizia Splendiani's curator insight, January 20, 2013 4:39 AM

Brand wish and to do list... How to build a Better Brand (and have a better work)!

Let'so do it...