In holticulture, people marked their cattle with a hot iron stamp to denote ownership and identity, that is, to set them apart from other similar packs of species a cattle might mix themselves in so that at the end of the day, these grazing animals can go back home to their rightful owners. Identification and ownership is deeply rooted in the human psyche and have been manifested throughout different human languages and cultures.
“Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs…” – Charles Morris,Foundations of the Theory of Signs
The practice of branding has found its way to business and marketing too and branding takes on an extended definition to include a much larger field. The American Marketing Association Dictionary defines brand as the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”