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The Data Footprint We Leave Behind #Infographic

The Data Footprint We Leave Behind #Infographic | MarketingHits | Scoop.it

You may be know that different generations leave behind a carbon footprint, but did you know they also leave behind what’s known as a data footprint? Every individual and every generation leaves behind a digital footprint, which is a term used to denote the sum of activities and behaviours that take place in a digital environment. Since the beginning of time until the year 2003, humans generated five billion gigabytes worth of data. What’s the situation like today? Today, we generate that amount of data every two days. By next year, we’ll generate that much data every 10 minutes!

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