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Keywords Are Dead! Long Live User Intent!

Keywords Are Dead! Long Live User Intent! | MarketingHits | Scoop.it
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.

Via Frank Delmelle
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Martin (Marty) Smith's curator insight, January 16, 2013 10:17 AM

Fascinating Scoop by Brian Yanish, a trusted source. Here is what I know:

* Heuristic measures matter more. 
* Metrics like time on site, pages viewed and return matter.

* When heuristics matter more engagement matters more.

* When engagement matters more content is KING.

* When content is KING storytelling isn't far behind.
* When storytelling and engagement are important video is important.

* When all of these things are true User Generated Content is critical.

 

Would I go as far as this article? Let me get back to you on that, but well-reasoned and new truths are exposed. 

 

Frank Delmelle's comment, January 18, 2013 8:04 AM
"A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords. But as encrypted search rolls out to more and more internet users, it’s time to start re-thinking how we optimize and track our SEO efforts." Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34071/Is-2013-the-Year-Marketers-Lose-Keyword-Research.aspx#ixzz2IKdd923m