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Why a 12-Year-Old Launched His Own Social Network

Why a 12-Year-Old Launched His Own Social Network | MarketingHits | Scoop.it

Entrepreneurs of any age could learn a thing or two from Zach Marks of Melbourne Beach, Fla., about turning obstacles into opportunities. The 12-year-old has launched Grom Social, a free social network for teenagers and preteens under age 17. His motivation? Getting kicked off Facebook -- twice -- for violating the age restriction.



After borrowing $2,500 from his older brother, Marks set to work on his own social network, which now boasts Instagram and Twitter integration, and free educational content for kids -- even tutors to help with homework. As of last month, the new site had nearly 7,000 members.

Should the network take off, it could pull younger users away from Facebook. Meanwhile, Grom Social or another kid-friendly social network may itself become a gold mine for toy companies and other youth-focused advertisers and marketers. -- AppNewser

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