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Waxing Salon Asks Commuters to Go Pantsless On NYC Subway #marketing

Waxing Salon Asks Commuters to Go Pantsless On NYC Subway #marketing | MarketingHits | Scoop.it

New York-based hair removal studio Shobha is hosting an unaffiliated pre-party for Improv Everywhere’s annual No Pants Subway Ride in New York. Shobha, which has salons all over New York, has invited ladies (and gents) to their Financial District location to meet up, strip down, and ride the subway in their skivvies together.

Brian Yanish - MarketingHits.com's insight:

To get your marketing efforts to go viral try including a little shock factor and plant the seed via social media.

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