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Content Curation for Commerce Sites: Three Great Examples At Work

Content Curation for Commerce Sites: Three Great Examples At Work | MarketingHits | Scoop.it

Via Robin Good
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Therese Torris's comment, January 11, 2013 4:58 AM
Achieving "the thoughtful and useful aggregation and organization of content, context and commerce" as Rosenbaum writes, without, as Marty adds, distracting consumers from the goal of converting visits into sales is a huge challenge for commerci stes, especially given the ever shortening product life cycle.
Panicos Kamasia 's curator insight, January 11, 2013 8:48 AM
Why Video Curation Is the New Secret Sauce of Content Marketing
Eric Moran's curator insight, January 11, 2013 2:38 PM

The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.

 

Content

Context 

Commerce

 

Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.