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The Retailer's Guide to Big Data - Data = $$$ Sales #infographic

The Retailer's Guide to Big Data - Data = $$$ Sales #infographic | MarketingHits | Scoop.it

Retailers already know how to use customer data to run their brick-and-mortar operations. And they've been digging through reams of website analytics for at least a decade now. But data didn't really get "big" until an explosion in smartphone use and social media addiction, resulting in the need for more agile, relevant marketing.

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