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The Camry Effect - using social marketing to get the word out #marketing #socialmedia

The Camry Effect - using social marketing to get the word out #marketing #socialmedia | MarketingHits | Scoop.it
Camry owners across the US were asked to share their special moments with Camry. With a sprinkle of HTML5, 200,000+ stories were created as part of the 'Camry Effect'.
Brian Yanish - MarketingHits.com's insight:

Social brand marketing has come along way in the past 2-5 years. Brands can now involve their customer in the story of the product as seen on the Camry site. 

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