Facebook is introducing a new feature to its self-serve ad tool to allow advertisers to create new page posts directly from the ads creation process.
When users select “promote page posts” from the ad dashboard, they will be given the option to create a new post. Previously, users could only select an existing post or choose to have its newest posts automatically promoted. Now, admins can post a status or photo update to their page without leaving the ad tool. This makes page post ad creation more efficient, especially when the person who manages ad campaigns is different than the person who typically publishes content to the page. Many third-party ad tools included this functionality, but this is the first time Facebook has offered it on its own platform.