Walmart has been named 2012 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers.
While there were many worthy candidates, based on the nominations received by this publication and from its own editorial team, Mobile Commerce Daily is convinced that Walmart serves as a role model for retailers for its outstanding use of mobile.
The Mobile Retailer of the Year is the most prestigious honor for smart, strategic and creative use of the mobile medium. EBay won in 2009, Targetbagged the honor in 2010 and Sears took top prize in 2011.