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Why Every Company Needs a Journalist… for Online Marketing

Why Every Company Needs a Journalist… for Online Marketing | MarketingHits | Scoop.it

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other information. A journalist’s work is referred to as journalism.”


It’s important to understand what I mean when I use the word. Many people hear the word and think of a “reporter” since most people who call themselves journalists today follow the news reporting line of the art. With that understood, let’s get right into it…


Every company who wants to reach the highest level of success in online marketing going forward needs to have someone acting as a journalist for the company. They needs someone who collects, writers, and distributes news and other information about the company, the industry, the customers, the local area – anything that has relevance from a marketing perspective. This hasn’t always been the case. Until very recently, a good SEO content writer would suffice as long as they had some skills to put together a nice press release every now and then. SEO content was all that you really needed to succeed.

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