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How Brands Use The Psychology Of Color To Manipulate You #marketing

How Brands Use The Psychology Of Color To Manipulate You #marketing | MarketingHits |

Some brands are instantly recognizable by a single color. For example, the Tiffany blue box is universal (test your knowledge of trademarked colors by taking this pop quiz).

The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.

Brian Yanish -'s insight:

Great article showing why color can play a big part in telling a brand's story.

Victor Stonex's curator insight, April 6, 2013 7:43 PM

I highly recommend the importance of color imagery, showing an appropriate way in advertising a company's brand; such as, using the color red, in order to capture the brands attraction to an audience. Trademark colors, like the 'Cadbury' chocolate company also has a significant purple color as its own particular marketing image.


Olivia Gibb's comment, April 7, 2013 6:44 PM
I agree that colour is a big part in creating brand image it not only allows the brand to portray the meaning of the brand but allows them to be able to connect with their target market by the use of colours used in the brands logo
Sarah Daniel's comment, April 8, 2013 7:05 AM
Yes, colour is definitely a large aspect contributing to brand image. There are automatic associations that brains make with different colours and it is important to factor these in when designing a brand as it will directly reflect on the business - it is important that the message shared through the brand colour is directly connected to the message put out about the business through all other outlets so as to provide a unified and integrated perspective of the business for the consumer.