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The World in 2013: Who’s Winning in Mobile? #mobilemarketing

The World in 2013: Who’s Winning in Mobile? #mobilemarketing | MarketingHits | Scoop.it

Landline phones were largely replaced by mobile phones in 2001 and 11 years later it appears personal computers are headed in the same direction. The number of Internet-connected mobile devices are projected to surpass the number of desktop and laptop personal computers in use in 2013.


According to The Economist’s Daniel Franklin, mobile companies received $3.9 billion in venture capital investments in the first half of 2012 -- 46% of all venture capital invested. More funding went into mobile firms in 2011 than in any year since 2001, Franklin tells The Daily Ticker.

Brian Yanish - MarketingHits.com's insight:

Is your business ready for the mobile customer?

 

Grab your phone and go to your company's website, is it mobile friendly?

 

Does your website load fast?
How big are the buttons that visitors need to click on?
Does it have "Click-to-Call"
Is the content geared to the mobile visitor?


If the answer to these questions is no, you better contact Brian at MarketingHits.com






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Martin (Marty) Smith's curator insight, December 28, 2012 7:35 AM

Just posted a Forbes article that says few are truly ready for mobile. The VC money has been pouring in, but being "ready" for mobile requires a rethink from IT up and C level down.

In Howard Dresner's annual report there is an interesting disparity between C level mobile confidence and IT level lack of same.

http://www.scoop.it/t/mobile-revolution/p/3642901770/marty-s-mobile-tsunami-summary-of-wisdom-of-crowds

Since mobile requires a massive rethink and redesign from C level down and IT and functional departments up it is clear the Forbes article about how poorly prepared most companies are for mobile is right:

http://www.scoop.it/t/digital-revolution-leaderboard/p/3884073265/most-firms-lack-a-unified-mobile-engagement-strategy-forbes

All three of these articles make sense in a strange way. This one from Brian says money is pouring in to mobile. The other two outline the opportunity.