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Using Content to Move Prospective Customers Down the Path to Purchase #contentmarketing

Stephanie Tilton, principal of Ten Ton Marketing, explains why it's critical for B2B companies to use content to move prospects along in the buying process.

Brian Yanish -'s insight:

Some great points taken from this video:

  • Know your customer, not just what they buy -
  • Buyers are self educating -
  • Walk the customer through the purchase (website, call-to-action) -
  • By 2015 - 70% of leads will come from inbound channels
Martin (Marty) Smith's comment, December 26, 2012 5:37 PM
Love the "self educating" idea. I try to teach not "overselling the click", but Brian touches on another issue. Never under estimate the intelligence of your visitors. EASY doesn't mean stupid :). M