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How To Cultivate Social Intelligence Through Content Curation | Harvard Business Review

How To Cultivate Social Intelligence Through Content Curation | Harvard Business Review | MarketingHits | Scoop.it
...In the old days, corporate intelligence gathering meant painstakingly gleaning information from experts and competitors' reports, subscribing to expensive online data aggregators such as Factiva or Dialog, and scanning unstructured documents from the media. Analysts typically spent 80% of their time gathering information before they even began trying to make sense of it. Once the sense-making began, intelligence experts used standard, outdated methods such as SWOT analyses and created lengthy internal reports. Not a very fast process, and the results were rarely compelling for senior executives. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights.

A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month....
Via Robin Good, Jeff Domansky
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Beth Kanter's curator insight, December 22, 2012 10:52 AM

netsmart skills

Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 30, 2012 11:14 AM
I am writing a post on this very topic. I thought I would do a quick search here to see what the general thinking is. Thank you for this article. Very timely.
Shirley Williams (appearoo.com/ShirleyWilliams)'s curator insight, December 30, 2012 11:16 AM

Nice article on the changing landscape of competitive intelligence.

The use of social media, curations and real time monitoring are all high lighted.