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Finding a way to disrupt the status quo in an industry, can lead to the development of a huge competitive advantage for the business that finds a way to provide a better solution to client's problems, at the same time as leaving the competitor locked into their solution.

The secret to success in such an endeavour, is to take what your competitor sees as a major asset and turn it into a costly liability, that they will find it hard to escape.

This excellent article, highlights an old Chinese fable to show the workings of the concept of industry disruption, and then it suggests three questions to find answers to in order to cause your own disruption.