MarketingHits

Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.

This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE

Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon. 

In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.

What caught my attention was element #2: The Creed. This is your "I believe..." statement.

I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.

The rest of the Primal Code are these elements:

1. Creation story
2. Icons
3. Rituals
4. Language
5. Anti-believers
6. A Leader

When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.

Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

 

Via Karen Dietz

If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.

This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.

OK -- I'm heading into the kitchen for some more coffee!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Via Karen Dietz