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Street Compliments? A feel good video! Love it!!!

When was the last time you told someone how you really felt? The SoulPancake Street Team hits the streets to inspire some kind words...
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Scooped by Brian Yanish - MarketingHits.com
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What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs | MarketingHits | Scoop.it

In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world.


Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos!


There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.


For those of you new to Instagram or hesitant to start, I’ve outlined answers to 10 of the Instagram questions I’m most often asked from small business owners.

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How to Make Sure Customer Relationships Go Beyond the First Date

How to Make Sure Customer Relationships Go Beyond the First Date | MarketingHits | Scoop.it

Building a strong relationship takes time.


It’s true in your personal life and it’s certainly true when it comes to your business.


And while you’re likely making new connections for your business every day, it’s not always easy to keep that relationship going beyond the first interaction.


To help you avoid future heartbreak, let’s take a look at a simple plan you can follow to make sure your new customers turn into long-lasting relationships for your business:

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25 Must-Tweet Inspirational Quotes From Inbound Experts

25 Must-Tweet Inspirational Quotes From Inbound Experts | MarketingHits | Scoop.it
When do you feel most inspired? 
Lots of people feel most inspired at events. It makes sense -- you're surrounded by tons of interesting people and listening to fascinating speakers.
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Are You Hoarding Your Best Content?

Are You Hoarding Your Best Content? | MarketingHits | Scoop.it

So you’ve created visual product content that tells your story best. Content that literally gets inside your product to show customers how it works and why it’s better than the competition. Content that answers customers’ problems and helps them see the product in action. Content that helps them install, maintain or troubleshoot. You’re happy. The Marketing department is happy. Your boss is pleased.But what about the customer? Are they even seeing it?

Don’t Be a Content Hoarder

Great content needs to be shared. High-quality product images, set shots, instructional animations, 360° spinners, and interactive tools weren’t designed to languish on one lonely page of one website. So, don’t just post it on your website, check it off the list, and then forget about it.

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Rescooped by Brian Yanish - MarketingHits.com from Design Revolution
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5 Quick Tips About Images & Web Design

5 Quick Tips About Images & Web Design | MarketingHits | Scoop.it

Hard Won Lessons
I spent almost a million dollars of OPM (Other People's Money) learning these five lessons about images and web design, so lessons learned the hard way:

1. Portraits Are Powerful
Portrait images where the model looks directly at the camera, are powerful "welcoming" images great for home, about and category "splash" pages.

2. Babies are DYNAMITE - Use Carefully
Thanks to our ancient caveman brain we can't NOT look at babies. Problem is that is not a secret so babies are now overused to hock insurance, tires and shampoo. If you use a baby my preference is to have the baby looking AT something.

Visitors eyes go where the eyes of people (or babies) are looking, so point your baby image directly at an important Call-to-Action and bet your conversions go up.

3. People Talking To Each Other = DANGEROUS
There may be context where it makes sense for you to have an image where people in the image are huddled together, but I doubt it. If you have two people huddled and a third looking directly out at the camera the image works better.

We respect a huddle. We don't want to intrude, so your web image is working against your online marketing purpose. Your image says we are here having a conversation and YOU (visitor) aren't invited. Not a good idea.

4. People Sell Better Than Widgets, but...
I  prefer to tell human stories even about the most widgety widget, but people bring "like me" problems too. Every visitor is looking for "like me" signals. If you know your archetype and tribe well enough to risk it use images of people consistent with your understanding.

If you have a wide variety of customers and members best to avoid single archetype "like me" images. This is yet another reason I like portraits. Portraits are "universal" meaning the welcoming look directly at the camera removes some of the "must be like me to engage" requirements.

5. In Action Shots Use The MOVEMENT
If your image is riding a bicycle POINT the movement at something important. I don't like movement images as heroes (largest images on a page is called a hero), but I love them in "sub-hero" images because movement creates excitement and allows me to direct the visitor's eyes where we want them to go.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 24, 8:15 AM

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The Elements of Creating Perfect Content

The Elements of Creating Perfect Content | MarketingHits | Scoop.it

As you are thinking about creating new content to share online, you most likely realize that a great deal will go into that content. It doesn’t just appear at the wave of your magic wand without any effort behind it.

The elements of perfect content

There are many different elements that come together to form perfect content. Of course, the content must be written extremely well; however, there are other aspects of content creation that are also important to the success of the content and without which you will not get nearly as far as you would if you had them.


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How To Get Social With Your Next Billion Customers

How To Get Social With Your Next Billion Customers | MarketingHits | Scoop.it

By 2020, it is estimated that the global middle class will have over a billion people more than in 2009. It’s an expansion that’s taking place all over the world, and these billion customers are going to be actively social. Twitter’s fastest growing user bases this year are in countries such as Indonesia, Mexico and Brazil, where middle classes are rapidly expanding. Meanwhile, there are at least 33 Million Twitter accounts in India and over 80% of internet users in China use at least two social networks. Having a social strategy in place for these markets is going to be vital.


If this sounds like an audience that would suit your brand then now is a great time to start including them in your social plans, if you aren’t already. In 2011 rapid-growth markets accounted for 80% of the global population, yet the average S&P 500 company was making only 10% of their income from them. The middle class in the Asia Pacific region alone will be spending almost $TEN TRILLION more in 2020 than they were in 2009. That’s enough to build shiny new Yankee Stadiums for each of your favourite 6,472 people!


Your marketing efforts will need to adapt to capture this audience and social media will be on the front line, here are the key battlegrounds for winning their attention and custom:

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American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY]

American Airlines Responds to 80% of Customer Tweets Within 15 Minutes [STUDY] | MarketingHits | Scoop.it
The major airlines adapted to Twitter perhaps as quickly as any other industry vertical, rapidly recognising its usefulness as a medium to deliver flight information, provide updates and respond to customer support enquiries.
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72% of People Who Complain on Twitter Expect a Response Within an Hour

72% of People Who Complain on Twitter Expect a Response Within an Hour | MarketingHits | Scoop.it

Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they've got a bone to pick with your brand.


We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you're a brand.


According to charts published on Search Engine Watch70% of surveyed Twitter users expect a response from brands they reach out to on Twitter, and of those users, 53% want that response in under an hour. Impatient little bunch, eh?


It's worth noting that this is self-reported data -- not observational data -- so what people say they want might be inflated. Still, this is fascinating data. Let's take a look at how it breaks down ...

The Majority of People Want a Response in Under 2 Hours
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INFOGRAPHIC: The Lifecycle of a Social Ad Campaign

INFOGRAPHIC: The Lifecycle of a Social Ad Campaign | MarketingHits | Scoop.it

When a Fortune 100 company runs an advertising campaign on Facebook and Twitter, the steps are plentiful and the process is long. SocialCode, a social marketing solutions provider and FacebookStrategic Preferred Marketing Developer, offered some insight into the process.

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How Can Place Pins Make It 'Pinteresting' For Businesses?

How Can Place Pins Make It  'Pinteresting' For Businesses? | MarketingHits | Scoop.it
The ‘Place Pins’ feature of Pinterest can highly alleviate the online exposure of a business. Don’t you think it’s the right time for you to make good use of it? How, you ask? Click here to know the answers.
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Facebook now has 399 million users who login only from mobile devices

Facebook now has 399 million users who login only from mobile devices | MarketingHits | Scoop.it

Facebook revealed in its second-quarter earnings today that it has 399 million mobile-only monthly active users (MAUs). That’s about 30 percent of its active user base of 1.3 billion.


More than a billion users sign onto Facebook from a mobile device in a given month, but the number of mobile-only accounts saw a significant jump last quarter. The company picked up 58 million mobile-only users in the second quarter of this year. Considering that Facebook only added 41 million overall users and 62 million mobile users during the period, there’s a clear trend away from Facebook’s desktop services.

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Tips and Tricks to Make A Video Go Viral

Tips and Tricks to Make A Video Go Viral | MarketingHits | Scoop.it
Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick.
There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral.
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Google Maps now gives you detailed ads for local stores

Google Maps now gives you detailed ads for local stores | MarketingHits | Scoop.it

Google Maps already shows a wealth of info about nearby stores when you're searching for them, but ads haven't received that first-class treatment. 

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The Do's and Don'ts of Using Facebook for Business #Infographic

The Do's and Don'ts of Using Facebook for Business #Infographic | MarketingHits | Scoop.it
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers.
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8 Tweets That Generate Engagement [INFOGRAPHIC]

8 Tweets That Generate Engagement [INFOGRAPHIC] | MarketingHits | Scoop.it
How to you get more engagement on Twitter?
Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.
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Jakarta Web Developer's curator insight, July 24, 5:33 PM

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Brian Fanzo's curator insight, July 24, 6:13 PM

Share tips and advice, and people love to hear about the latest facts and statistics. Don’t be afraid to endorse others, and everybody can use a little inspiration... great infographic here by The Media Octopus

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The Most Expensive Domains Ever | Infographic

The Most Expensive Domains Ever | Infographic | MarketingHits | Scoop.it
Domains have been big business for decades now with people paying very high amounts of money for highly desired domains.
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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | MarketingHits | Scoop.it

What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 


More than you would think. We want to know what will motivate our followers to act -- and psychology can help you find out just that.

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Miguel A. de Jesus's curator insight, July 24, 2:20 PM

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20 Ways to Increase Your Sales Page Conversion

20 Ways to Increase Your Sales Page Conversion | MarketingHits | Scoop.it

Nobody likes to write sales pages. Well, except copywriters, of course! They spend hours and hours writing something that can make or break a product. They are damn good at it, and they charge accordingly.


But you are not a copywriter, because you don’t like writing sales pages. They are no fun for the most part. All the headline madness, the psychological triggers and storylines, who wants to do that?


But sales pages become pretty interesting as soon as they start working. Meaning, you start see cash coming your way, it becomes a whole lot of fun. Now, it’s a different story altogether.


So if you have about to make an offer to your list or if you are launching a product soon, you must realize the importance of a well written, elegantly crafted sales page. If you are just not very good at writing them, and you certainly can’t afford a copywriter at this stage. What a small business owner to do?


Well, you can learn how to spruce up your sales page, get your basics right – that’s what you can do.

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Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users

Facebook’s Q2 2014 in charts: best quarterly revenue, now at 1.3B users | MarketingHits | Scoop.it

Facebook, after a momentary (and expected) dip in Q1 2014, is back to posting record numbers in Q2. The company had its most successful quarter to date, drawing more than $2.9 billion in revenue and growing to more than 1.3 billion users around the world.


We’ve talked about the effect of the World Cup on Facebook advertising, and it shows: revenue grew in every area of the world, with big quarterly gains in Europe and Asia.


Facebook’s userbase continued to grow, as well. Overall, Facebook has more than 1.3 billion monthly active users and 829 million daily active users. On mobile, Facebook continues to trend upward. In Q2, Facebook reported 654 million mobile DAUs and a little more than 1 billion mobile MAUs.

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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic] | MarketingHits | Scoop.it

Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.

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Comparing the Deep-Linking Strategies of Google, Apple and Facebook

Comparing the Deep-Linking Strategies of Google, Apple and Facebook | MarketingHits | Scoop.it
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals.
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The Buy button — Facebook’s next big thing?

The Buy button — Facebook’s next big thing? | MarketingHits | Scoop.it

Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook.


Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop Now or Buy Now, prompting the user to finish a transaction on the external website. Even if someone doesn’t complete the transaction after clicking Buy, advertisers can know that the user is interested in making a purchase of that particular product, and they can target them with ads for that specific item.

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Google Maps challenges Foursquare with new Explore feature on Android and iOS

Google Maps challenges Foursquare with new Explore feature on Android and iOS | MarketingHits | Scoop.it
Google announced today the addition of an Explore Nearby button for Google Maps on iOS and Android. The featuring is rolling out “starting this week.” The new feature expands the Google Maps as more than just your go-to app for directions.
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10 ways retail companies can stay relevant on the Web

10 ways retail companies can stay relevant on the Web | MarketingHits | Scoop.it

Although we all remember the mom-and-pop shops we used before Amazon, retail is becoming an increasingly Web-based industry dominated by a mix of big companies and savvy, online-only startups. But merging old-school brick and mortar with emerging mobile and Web technologies has the potential to take the retail industry to a whole new level.

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