Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as:
For Entrepreneurs uses a very straightforward method of calculation, which is then used as the basis for a number of other important SaaS metrics.
Chaotic Flow‘s SaaS metrics archive presents some very interesting questions.
HubSpot expands the subject of churn rate into an entire e-book.
Shopify has a great article on the complexities of calculating churn.
One of the best ways to understand a problem is to create a mathematical model of how it works.
The question we need to answer is: “What exactly is Churn?”
Noelle Penraat is a prime exemplar of the money-making prospects currently available via Airbnb: the 62-year-old New York native made $61,000 off of her sprawling Upper West Side duplex in just nine months.
But now, like many of the home-sharing startup’s most entrepreneurial hosts, Penraat is weathering a regulatory onslaught. A New York City judge ruled earlier this week that she must stop renting out rooms in the apartment immediately, and that her landlord has grounds to evict her, according to the New York Post.
2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter.
But with the year coming to a close, it’s time to have a look at which of these social media trends will take centre stage in 2015’s social landscape.
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel.
A Google search for the words ‘content marketing’ pulls up some 355 million results. Narrow that search down to just the past year and the results are around 311 million. That’s a lot of new information out there for people who are just getting started in content marketing.
Even if you include the exact phrase “Content Marketing” (not just one word or the other) you’ll find about 4.2 million results over the past year alone
Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up.
While new advancements and opportunities arise constantly, the beginning of a new year always seems to be a good time for planning and goal setting. If you share responsibility for the success of a website, here’s a list of seven ideas you may want to include in your 2015 resolutions.
Being relevant means to be closely connected. When customers align with your brand and feel connected, they start to develop trust in you and your products and services. Revenue grows as trust is strengthened.
When it comes to marketing, there is nothing worse than blending in. Being considered “not relevant” either through your marketing messages or by word-of-mouth, does no one any good. Companies send us information all the time but it’s often not very relevant or valuable (aka: spam). When you’re not relevant, you’re forgotten. Good content marketing makes a person stop…read… think… behave… differently.
Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die?
I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked.
One thing is certain…there is a dramatic shift towards paid social media advertising in 2015 as organic reach continues to decline on Facebook and potentially other networks as they surge in popularity. There is only so much attention to go around and 2015 will see businesses fighting tooth and nail to get their slice of the action.
Websites are now extremely easy to create, manage and maintain due to content management systems (CMS’s) like WordPress being available. These CMS’s are designed so that you can do quickly and easily undertake all the activities associated with content publishing and management.
Content marketing has become important for any serious business. The good news is that there are many plugins available, both paid and free, that make content marketing even easier than normal. Here are seven content marketing plugins that I recommend as being of use for your content marketing campaigns.
Today, marketers are thinking outside the box for their product packaging and using their containers and cans to create connections with consumers that are powerful in every sense of the word. They’re adding interactive social elements to their product packaging design to make their packages a part of their social media strategy. By integrating social media into their packaging, marketers are extending their campaigns to each box and bag to make them interactive at every level. And these interactive items don’t need to be costly or complex. In fact, some of the biggest brands are making the biggest impact with some well-placed words, personal touches, and augmented reality apps. SmartBlogs.com reported on how this socially savvy packaging is packing a real—and real-time—punch.