You post to your Facebook page, hoping you’ve hit upon something that works.
How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.
Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?
In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content to boost sales or collect new leads with whom to share content.
Recently, Smart Insights, a consulting and publishing firm, surveyed about 600 marketers, asking what sort of digital marketing they believed would be the most important in 2015. Some 29.6 percent, or more than a quarter, said content marketing. By comparison, Big Data was in second place with 14.6 percent of respondents, and search engine optimization was important to just 4.3 percent of those surveyed.
Here are four content-related marketing trends that could impact ecommerce in the coming year.
When you're looking at the factors that'll be the most influential in determining search engine rankings, it's essential to remember that long-form, high-quality content with plenty of social media actions is going to be one of the biggest deciders. Something else that's worth bearing in mind is that longer content is usually going to bring in more attention on social media, so it wouldn't even matter if social signals weren't resulting in higher rankings, there's still plenty of benefits from adding depth to your content.
It's sure to say that SEO's going to remain as a primary aspect of the marketing mix, but it's on track to be more and more about technical features such as meta tags, indexing issues and keyword research. Search engine rankings are set to become driven by content marketing.
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B marketers plan to increase their content marketing budget over the next 12 months), marketers will now focus on measuring their efforts with each individual consumer.
Marketers need to know what marketing campaigns are working. Here's a list of marketing tools to help data-driven marketers get the insights they need.
Check out this tool some free others paid.
Are you struggling to see results from your efforts on Instagram? You are not alone. Many business owners use the platform, but aren’t really sure how to incorporate it into their overall marketing or sales funnels. This article offers 6 crazy easy ways to convert Instagram visitors to your email list. Once you have some solid strategies in place to get these visitors into your marketing funnel, you can use Instagram knowing all your hard work is worthwhile!
Snapchat is a company known for its app that allows users to send each other photos and messages that can self-destruct after a certain period of time, thus making their platform ideal for sending sensitive information that they don’t want to be leaked to the public. If anything we guess you could call Snapchat a messaging platform.
However it seems that the company has plans of being more than that. According to a recent report from Business Insider, they have revealed that Snapchat might have quietly picked up a company that makes Google Glass-like eyewear for $15 million earlier this year. The company is called Vergence Labs and is said to be worth $11 million in cash and $4 million in stock.
“What do you do?” It’s a simple question that kicks off conversations at networking events, parties, and family gatherings—but it can be deceptively difficult to answer. How do you respond when non-content people ask you what your job’s about? Do you slip into marketing jargon? Do you stutter through a long-winded reply? If your attempt to explain content marketing returns blank stares and dismissive nods, then your layman’s interpretation is falling short.
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As marketers, we know that a message has to be customized for its intended audience. And since your audience has little to no exposure to content marketing, you must cater your explanation accordingly. Use these four tactics to help you educate and impress industry outsiders:
When it comes to marketing tools, the rise of technology continues to inundate us with more options than we can keep up with. But sometimes, effective marketing means going back to the basics. So we asked 12 entrepreneurs to share traditional marketing tools that have had a surprisingly high ROI for them.
What will be the future of the Internet and online marketing in 2015? This is a question asked around this time every year. Most of the answers coming from the “experts” are often either vague or completely obvious. So what’s a marketer to do?
Because you have so much riding on your website, I wanted to do better for you this time around and give you some concrete ideas you can actually use and plan for in the coming year. And so, without any further preamble, here are my seven boldest online marketing predictions for 2015:
Startup Shopcloud has just launched its latest app that lets users create digital notes with photos and leave them around the world for others to find.
It’s kind of like graffiti minus the vandalism. With Space Tag, users can snap a photo and add a note to create a post; they can then share it on social networks, or simply leave it on Space Tag universe for others to stumble upon when they visit the same location.
Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?
CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online viewer is fickle and easily distracted, so it’s imperative that they know immediately what they’re supposed to do while you have their attention.
For the savvy business owner who understands the value of Facebook as part of any marketing plan, it has been frustrating not to be able to install a clear call to action at the top of the page…Until now.
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit.
They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.
Tweets with images and other media attract:
Get started with Twitter cards in 4 easy steps.
In recent months, the focus on content has become bigger and bolder than ever. As we move forward into 2015, that trend is not only going to hold true but become even more pronounced. In the past, companies have been told that they need a content marketing strategy in order to remain competitive. Companies have now taken that message to heart and 85 percent of companies now have a content marketing strategy, according to the Content Marketing Institute.
With the majority of companies now having a content marketing strategy in place, it is important to focus on what you can do in order to set your content marketing strategy apart from the competition. So, what is the secret ingredient of content marketing that can take your content marketing strategy from ho-hum to extraordinary?
It is no longer simply enough to plan for a content marketing strategy. Many companies now have a strategy in place, but it is a verbal strategy. The focus now is on documenting your strategy. In the Benchmarks, Budgets, and Trends—North America report released by Content Marketing Institute and MarketingProfs, it was found that only 35 percent of B2B marketers state they have a documented content marketing strategy. Of the companies surveyed, 48 percent stated that they have a content marketing strategy that is not documented. Companies that do have a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness. The report goes on to state that 70 percent of content marketers are now creating more content than they did a year ago.
Content marketing: We know it’s all the rage, and that marketing departments B2B and B2C alike are pouring ever increasing time and money into their efforts. But what exactly are firms attempting to accomplish when they say they’re “doing content marketing”?
A recent Contently survey revealed that 73 percent of companies want their content to help with brand awareness, while 45 percent were aiming to increase their thought leadership. Put another way, most brands put out content to increase their visibility, look smart, and have people thinking and talking about them.