No man is an island and neither is a marketing campaign. Whatever you do on one channel is going to be tied to your brand in the minds of your audience.
It will make no sense if people visit your social pages and everything about the brand is unrecognizable, from the billboard they saw that morning or the ad they heard on the radio.
This disconnect could turn people off, or even cause you to miss out on chances to engage with potential customers who encountered you on another channel.
Are you ignoring Google Plus as a platform to market your business? Perhaps you don’t see any value in it or you just don’t know how to use it? If that’s the case you could be missing out!
According to the infographic below from Timi Budai 70% of active companies now have a Google Plus page and the Google plus one button gets clicked 5 billion times a day!
Biogen Idec has partnered with Google X, Google’s business unit for long-term “moonshot” projects, to study outside factors that might contribute to the progression of multiple sclerosis (MS), according to a report from Bloomberg.
Google and Biogen will use sensors, software, and data analysis tools to collect and analyze data from people who have MS. The companies aim to explore why MS progresses differently in each patient.
Bloomberg pointed out that Biogen has used digital tools for its disease research in the past. Last month, Biogen announced that it was using Fitbit activity trackers to gather data from people who have MS. It gave 250 Fitbit bands to participants to track their level of activity and sleep patterns. Last summer, the pharma company worked with Cleveland Clinic to develop an iPad app to assess MS progression.
The day a big company understands social media marketing it may be time to buy water and canned goods and get in the basement. The end of days is near.
As this post shares, doesn't look like the end of days is near based on how TONE DEAF Nissan was to a cool social marketing idea, and idea that would have sold $240,000 in cars and costs...well NOTING.
We may NEVER need water and canned goods...sadly.
With a steady stream of new devices, operating systems, languages, and tools, mobile development never slows down. Choosing the right Mobile Application Development Platform can make or break your development - meaning the difference between bringing a timely, successful product to market or getting scooped by competition while your developers fix broken code. With the mobile landscape changing so quickly, what trends and features should developers look for in a cross-platform development soluti
In the content marketing world, SEO is constant topic of discussion. As a cost-effective way of organically bolstering brand awareness and generating leads, SEO plays a critical role in content marketing. After all, search is still the primary way people find content.
Although a strong SEO strategy is a necessity for content marketers, it’s one of the most difficult tactics to perfect. In fact, only 14 percent of companies rate their SEO efforts as “very successful,” according to research from Ascend2’s “SEO Marketing Benchmark Report.”
You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.
As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might.
A fascinating study about Twitter and Google!
Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth. In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....
YouTube is keen on exploring new video formats as shown by its bold move toward supporting 360-video. This movie format records footage similar to what could be seen by a floating eye. YouTube’s platform will allow viewers to scroll through the frame of the videos, moving the camera’s view up or down, side to side.
2014 was a great year for Facebook. For the seventh straight quarter, the social network company topped Wall Street profit and revenue forecasts as it won even more mobile advertising revenue, according to USA Today. More than two-thirds of Facebook advertising revenue now comes from mobile adds. Furthermore, Facebook continues to bring in an impressive number of users: 1.39 billion monthly active users at the end of 2014.
This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.
You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)
If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!
Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.
What types of social signals will benefit your website? What is Google looking for?
- The number of tweets and retweets an URL has.
- The level of authority (followers) the person tweeting has.
From Google Plus: