For some time, Facebook has been working to change the perception of pages from that of a publishing platform to a destination akin to the traditional web page. Its call-to-action buttons are a step toward that goal but are they worthwhile to organizations who are looking to grow reach and engagement? Let’s take a deeper look:
According to Facebook, “call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.”
Despite the relative youth of today’s leading content creators, the influencer marketing space has done a lot of growing up over the past few years. Blogs are still an important channel for brands vying to enter topical conversations, but marketers should pay close attention as the landscape shifts to where people are spending most of their time: that is, on smartphones and within mobile apps.
In the marketing world, video is the undisputed killer medium. The industry’s conventional wisdom is that YouTube has an insurmountable lead in the video advertising market. That conventional wisdom is dead wrong.
Despite the attention that YouTube gets for providing content creators — some of whom make serious money — with a platform to gain attention and drive ad dollars, as a business, YouTube does just $4 billion in revenue annually. While it is making video gaming color commentators famous, YouTube barely breaks even, despite its intense focus on brand advertisers.
We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the time being — like content marketing, for example!
If you’ve been in the content game for any period of time, you know it’s a mixed bag of people with varied backgrounds, talents, affinities and goals. Seriously, content marketing is the best place for people-watching.
Since content marketers go gaga over personas, let’s talk about the five personas you meet in their corner of the world in the spirit of understanding each other a little better and improving collaboration.
AdEspresso, a Facebook Marketing Partner, announced recently the launch of the Facebook Ads Gallery.
The tool allows Facebook advertisers to get some inspiration from successful completed campaigns. Users can search for certain keywords, placements (such as mobile/desktop News Feed and right-side rail), verticals and objectives.
The Facebook Ads Gallery was developed in-house at AdEspresso, but now available to clients. The Facebook Ads Gallery includes examples from small businesses all the way to major brands such as Groupon and Zillow. So far, there are more than 1,500 ad examples in the gallery.
Imagine if you knew exactly what types of content people loved to share on social media. This would give you an insider’s perspective on exactly how people use social networking sites, and what types of content YOU should share for maximum impact.
Fortunately, this infographic by web design agency, Go-Gulf, reveals exactly what types of content get shared the most and who is doing all the sharing!
So without further ado, here are the answers to the burning question: What do people love to share on social media!
We've all had it happen before.
You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website.
And then ... crickets. No one downloads it.
But you were told ebooks are one of the most effective forms of content marketing. So what gives?
If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes.
Is your Pinterest marketing taking too much time?
Are you ready for a better Pinterest marketing plan?
Timesaving Pinterest marketing tactics can deliver more results with less effort.
In this article, you’ll discover 6 tactics to help you market on Pinterest in minutes a day.
Are you interested in Google+ marketing?
Wondering where the platform is headed?
Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business.
In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what Google plans to do with the network.
It can be so easy to find yourself drooling over the prospect bringing in new customers. Unfortunately, this can mean that current and previous customers are overlooked.
Current customers are a goldmine of information that can be used to draw in new customers. In 2013, Nielson found that 68% of people trust online opinions from other consumers. Did you notice that the study didn’t say that consumers trust “marketers”, instead it mentioned “other consumers”.
We often talk about executing all digital marketing tactics with customers in mind. Sometimes we fall into the trap of focusing strictly on creating customer personas (they do have their place) and deciding as a marketing team what our customers need and want.
An overlooked and seemingly simple approach is to reach out to customers, collect information and listen to feedback. Sounds simple right?
Some businesses are just flat-out good when it comes to content marketing. These are the businesses that basically define what content marketing is, how it looks, and how people respond.
What makes these businesses so awesome?
We need to make sure that we acknowledge a few simple things. Many of the companies that do awesome things with their content marketing also have other things going for them, such as:
- A trending product or huge consumer interest
- A cool niche
- Well-known brand evangelists
- Experienced thought leaders
- Professional content marketing leaders
- A lot of money
- You may be in a niche that is tiny, unsexy, and downright boring. You may have zero in-house talent and no budget.
So, the question is, can you still do content marketing like a boss?
The answer is yes. I’m going to give you a takeaway from each of these four organizations. To even the playing field, I’ve selected small, big, B2C, and B2B businesses. You’ll find something that fits your approach and some serious insight that will take your content marketing to the next level.
Keyword research is anything but exciting. In fact, trying to do it after a satisfying dinner and glass of wine is more likely to end with your forehead on your keyboard than a list of low-competition, high-value phrases.
Unfortunately, the research has to be done. Without knowing which keywords people are searching for, it’s difficult to target the phrases that will draw search traffic to your site. That traffic is the lifeblood of your business. Whether you’re running a blog, operating an ecommerce site, or trying to position yourself as a thought leader in your niche, it begins with targeted traffic.
And for that, you need the right keywords.
There are lots of ways to perform keyword research. On one extreme, you can devote months to the task, drilling down into every iteration of every phrase you can imagine. Or you can do some “quick and dirty” research, using a few tools available online. There’s definitely a place for both approaches. But today, we’ll focus on the latter one. Read on for 3 quick ways to find out what type of content your audience is searching for.
Getting traffic is easy. Improving your conversions, however – not so easy!
If you’re looking for the best platform to reach your customers, then you should consider Facebook. It’s a huge, ready-made market with an estimated 1.39 billion active monthly users, according to B2C.
Driving customers – not just visitors – to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.
With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. You can bring them to your site by crafting irresistible ads.
The marketing industry has always been obsessed with the quality vs. quantity debate.
Should you create more content of a lower quality or less content of a higher quality?
In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.
You can't always wait for inspiration. Sometimes you have to hunt it down. Consider this list of tricks and strategies your roadmap, all planned out with the benefit of the latest research and expert advice. You might even bookmark this page -- chances are you'll need a creative boost before you know it.
There are no constants in the social media industry. To be successful, every social platform and any business that depends on it must continuously iterate, optimize and evolve.
While this tends to be the case for any technology-driven industry, it’s especially true for social media. After all, when we’re talking about social media, we’re not just talking about a technology or an industry, but a force that has transformed the way humans communicate on a daily basis.
Although there are bloggers who are absolutely crushing it on the web, other bloggers wonder if it is even possible to make any money in the first place. When it comes to making money with their blogs, most bloggers are confused and try a variety of methods to boost their income.
Some of these bloggers fall prey to the advice of taking surveys and clicking on paid links to bring in revenue. Activities similar to those eat up a giant chunk of your time every day but don’t show much for it. Even if you make $500 every month by taking surveys (that would be a great income for a person who takes surveys), that only adds up to $6,000 every year which is not enough to support a family or amplify your message.
The solution is to implement fewer, but more powerful tactics that bring in a steady stream of income. The days of taking surveys are over. The days of making thousands of dollars in your sleep are now here. In order to make a good amount of money with your blog, utilize these five methods.
As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other words, more people read reviews as part of their pre-purchase research before buying a product or service.
A tiny 2 percent of marketers believe they have a highly effective demand generation strategy that gets them high-quality leads, according to a new study by the CMO Council.
Developed in conjunction with NetLine and The Content ROI Center, the Lead Flow That Helps You Grow report (form required) and infographic is based on a survey of 213 marketers from B2B and hybrid companies.
The survey attempts to identify best practices and insights around demand generation strategies, content performance and syndication.
“The challenge that we found is that there doesn’t seem to be a clear understanding of content as a means to an end,” said Donovan Neale-May, executive director of the CMO Council.
Webinars are a powerful and affordable way all "solopreneurs" can leverage their time to share a powerful message with their audience. One reason is that webinars provide an opportunity to speak directly with your audience and clients worldwide in real time. Another is the great opportunity they provide to spotlight your expertise, informally pitch and promote your product or service and potentially gain new clients.
Webinars are also fairly easy to mount, given the variety of platforms out there, like the popular applications GoToWebinar, WebinarJam and SpreeCast. With all the bottom-line business and sales implications of a webinar, the marketing potential a well-produced webinar offers might be missed.
One more thing: You probably already know to record your webinar for playback to any registrants unable to attend the live version. But are you leveraging the goldmine of content marketing creation you can garner from the video?
Here are seven simple ways every solopreneur can turn a one-time webinar into a content goldmine.
More and more social platforms are embracing a visual approach.
Brands on Facebook and Twitter are learning that striking, inviting imagery is as important as the words you write in posts.
According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away.
Check out the infographic below to learn more ways to integrate visual storytelling into your brand’s marketing.
Some exciting industry news just broke, and you rush to tweet it. You write a witty, opinionated tweet and hit send quickly – you want to get in on the conversation early. You step back, and refresh your Twitter profile to take a look at your handiwork… only to see that a similar tweet was sent from your account mere seconds after yours.
Duplicate tweets, confusing brand voice and a lack of cohesion can rear their ugly heads if your team’s Twitter account is not managed properly. Here are five tips so that you and your team don’t run into these and other problems.