For most of us, the secret to get more traffic on our sites, is organic search — all that free traffic coming from search engines.
So, it’s a big deal when Google, which accounts for about 70 percent of search changes. Last week, the Google algorithm — that all-important ranking factor bringing organic traffic to your site — changed, yet again.
Content marketing has become the new leader in marketing strategies. Over 86% of B2C marketers are now using content marketing to reach their customers. For B2B marketers that number is up to 92%, and they are spending over 30% of their marketing budgets to produce fresh content. Content marketing has become the fastest growing part of marketing budgets over the last few years. It is surpassing SEO, PR and traditional advertising (print, TV and radio.) Many people are even starting to drop their SEO budgets because many of the old strategies are no longer effective. Within the last two years, Google has done major updates to their search algorithms that punished people that were trying to game the system with low quality content and links.
Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential customers. A truly great product video both informs and inspires viewers to give you their attention (and their wallets).
At Vimeo, we’ve seen our fair share of product videos that have launched successful crowdfunding campaigns and sold millions of laser-pointer toothbrushes that also toast bread. Here are some rules for product videos and some examples of people who do it well:
Former flavor of the week, live-streaming app Meerkat, continues to push for growth with some new iOS features that have just gone live.
The most interesting new addition is ‘mobbing,’ which sees users with a popular live stream automatically pushed onto the app’s main activity feed. Users will apparently be notified that their feed has been ‘mobbed’ by a meerkat flying around their screen in a rocket ship. Cute.
Meanwhile, you can now find users to connect with from your phone’s address book. This is the latest in a series of moves to improve user discovery, that was introduced when Twitter cut back Meerkat’s access to its social graph.
Finally, you can now promote live and upcoming streams to Facebook, although given how the News Feed ranks content, your friends may not actually see the notification until the stream has long ago finished.
Offering “sort by” options to your online shoppers is a must. It puts them in complete control over the stream of potential purchases. Aside from convenience of not leaving home, these types of added control elements are what make ecommerce so enticing to customers. Imagine being able to walk into a store and immediately (with one click) reorganize the entire product layout in a way that is best suited to your browsing desires. Seriously, there’s genuine power in sort-by options, and using them to best equip your customers will work to the advantage of your conversion rates.
Podcasts are blowing up, great stories are reaching more people than ever, people are paying for content, and the modern web is giving the world a better platform to tell stories than the world has ever seen.
But news divisions are still shrinking, great publications are still failing, local blogs are still shutting down, and journalists are telling our youth to avoid the profession.
So you have built a website. Now what? You might just be sitting and twiddling your thumbs trying to figure out what the next step is.
Your website may look lovely, but if it sits online with no visitors, it’s not really helping to grow your business. Along with organic, referral and paid traffic you obviously want to drive some traffic to your site. But how can you do that?
There are a number of services today that allow you to create and send digital invitations to birthdays, parties and other events, where the invites themselves are sent out via email, social networks, or even by postal mail if you choose. But a new application called Hobnob, launching now, is designed instead to support invite delivery entirely via SMS and MMS. This means recipients will receive the invites immediately, the company says, and organizers in return will get prompt RSVPs.
A New York-based digital and social media agency has built what it is calling a DVR for Meerkat videos.The agency Glow, which handles social media marketing for several TV networks including HBO and NBC Universal's SyFy, is set to release on Friday two Web destinations designed to organize and catalog streams from Meerkat and Periscope: MeerkatStreams and OnPeriscope. Plus, Glow has developed technology that will allow people to record individual Meerkat videos--or as the agency's new site bills it "your very own live video recorder."
How effective is your B2B content marketing strategy? IDG Sponsored 2015 research by Content Marketing Institute and Marketing Profs on how tech marketers have changed their content marketing practices over the last year. This video focuses more specifically on trends within a paid, owned, earned media strategy.
Some companies ignore strategy as part of their business practice, and prefer to just roll on and respond to opportunities as they occur.
That’s one approach. However, I believe that even if opportunities arise that we didn’t foresee, a strategy will help us decide which of those to pursue and which to leave. You really can’t under estimate the power of a strategic framework to help guide your business, you, and your team.
This applies to companies of all sizes. When your strategy is neglected, there are always clear indicators that it’s time for a strategy makeover for your business:
Live video streaming app Meerkat beat Twitter’s own Periscope to market on iOS, and now it’s available on Android for all, with no Periscope app for Google’s mobile OS to be seen. The Meerkat app for Android carries a “Beta” label, as did a previous version that was locked down only to a select group of invitees, but it doesn’t appear to have that many limitations in terms of device options, and the core feature list is fairly complete relative to the iOS version.
You’re a smart marketer, so you get the importance of social media. You understand that target buyers are tapping into social to determine which solutions and vendors to consider.
You’ve probably set up the obligatory LinkedIn company page, Twitter handle, and Facebook page. Plus, you and the team are tossing out the occasional blog post…all with the goal of becoming part of your prospects’ daily social activity.
So all is good in the land of social media, right?
Email marketing can help any small business save time and reach the right consumers
Do you use email marketing. If not why?