Nowadays, it can be easier to find your loved ones’ holiday wish lists by checking their social media postings rather than coercing them to jot it down on paper.
We thought, why not do just that?
Like last year, we used data analytics to pick through the social chatter, from Twitter to forum posts, to find out what consumers really plan to give and hope to receive this holiday season. Consumers are already sharing their wish lists and shopping plans online – we only listened in.
The answers this social media analysis can deliver are seemingly endless. Were parents combing through online deals on Cyber Monday? Which toys are likely to be the most popular among kids this year? Were young adults happy with Black Friday’s big savings, or were they frustrated with crowded stores?
Advanced analysis of social media traffic can provide insights into these and many other consumer trends because it measures not only how many people are mentioning a given topic but also how they feel about it. We call that consumer sentiment, and it is a powerful tool for understanding the full story.
We are all feeling the festive spirit this time of the year. Christmas trees adorn entryways, stringed lights sparkle in the streets, and kids write wish lists to Santa. Now is the perfect opportunity to enthuse customers with the same holiday cheer using Facebook! Consumers are on Facebook browsing old friends’ Christmas festivities and hunting for the best holiday deals. Your Facebook page will need a makeover for the holidays to transform Facebook visitors into regular customers. Everybody may be on holiday break, but don’t neglect your Facebook. Your next customers are actually surfing Facebook in their free time. Instead allocate extra time and expertise towards Facebook like, bringing in a team of social media professionals.
5 Facebook page tips you’ll want to follow this holiday season:
Well, it’s that time of year. Time to reflect on 2014, and look forward to 2015. And with that, comes the making of resolutions for the new year. Exercise more. Eat less. Spend more time with the family. We all do it.
While we all start off with good intentions, it’s tough to keep these commitments throughout the new year.
Do you do the same for your paid search campaigns? Do you put together a list of things that you strive to do, only to have it lost amid the requests for reports or new campaigns that need to be launched? The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance. So when you get back into the office after the holiday festivities, and have eaten (hopefully) that last delicious sugar cookie, here are five PPC resolutions for you to put in place.
Father Christmas has begun his annual flight from the North Pole to deliver gifts to everyone on the Nice List but which Santa Tracker is best at following him as he makes his epic journey?
We’re monitoring the Google Santa Tracker and NORAD Tracks Santa, which has enlisted the help of Microsoft, to see which best keeps the best eye on Saint Nick on his travels.
Do you want to improve your social media marketing?
Are you curious about what works for large companies?
The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.
In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.
PepsiCo is trying out a fruit-flavored water brand called Drinkfinity developed in Brazil and initially only available in that country. The company refers to the new product as a "personal and portable hydration system," consisting of pods that are inserted into the top of a reusable bottle filled with water and squeezed.
Drinkfinity is available in Brazil from an online store offering a $34 Welcome Kit consisting of the vessel and two 10-packs of pods in a choice of five flavors, including pineapple dragonfruit and apple guarana, as well as pod refills at $5.60 for five pods. The site warns, in Portuguese, "We've just launched and our stock will be limited for a while, so hurry and guarantee your Drinkfinity Welcome Kit." Other flavors include grapefruit yerba mate, pomegranate plum and banana acai.
It's not the retail vertical that you're in that defines social success, it's the dedication and consistency that defines you.
Ever think that some retail verticals have it made in social media, purely due to their content? Well a new study from Engagement Labs shows that it isn’t the vertical, but the dedication that drives them to the top. Using their evalue™ social scoring system, Engagment Labs graded 80 of the top retailers on social engagement, impact and responsiveness.
Marketers just can't help themselves. If there's a TV event, major news story or pop culture phenomenon being discussed on social media, brands want in.
Here Are the Top Brand Tweets of 2014
In 2014 there were the usual tweets we've come to expect during events like the Super Bowl, Oscars and Grammys. Then there were some more unusual conversation starters. The hit podcast "Serial" got its fair share of brand tweets, marketers jumped on Apple's iPhone announcement in the fall and some even toed the line during times of remembrance like Sept. 11 and Martin Luther King Day.
For the most part, these tweets either got lost in the flurry of conversation, bordered on insensitive or missed the mark altogether. But there were some that stood out from the pack and resonated with consumers.
Here's a look at some of the best real-time marketing of the year.
As brands rush to adopt Facebook video, a new service from Virool helps marketers increase video engagement & exposure off of Facebook altogether.
Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content.
Back in 2007, Microsoft invested $240 million in Facebook for a 1.6% stake. It valued Facebook at $15 billion, and everybody laughed.
Now, Facebook is worth over $200 billion, and that little investment turns out to be the best-performing equity investment Steve Ballmer ever made as CEO of Microsoft.
Microsoft sold some of its Facebook stock after the IPO in 2012 but seemingly still holds some — Microsoft's latest annual filing with the SEC, in June 2014, notes only a "partial" sale of its Facebook stake.
Goodbye boring old presentation fonts! Typography is one of the most important components of great PowerPoint design, and in 2015 rich typography will continue to be a dominating design element. Given that high quality fonts are more accessible and more affordable (often times FREE), be prepared to see some new, exciting and interesting trends in fonts within PowerPoint presentations. Interested in knowing more about presentation font trends in the upcoming year? Then, check out this presentation!
Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic.
But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your audience perceives as valuable and how you can create it for your own brand.
Fortunately, there’s a tool for that. If you’re looking for a good way to create high-converting content, you need to seriously consider BuzzSumo.
The Web application claims to let you analyze the best-performing content for any niche. Let’s have a look at how it works and how this can impact your own content strategy.
Snapchat might be all the rage right now, but if we’re being honest, it seems about as likely a candidate for enterprise software adoption as Yo or Twitter. Sure, it’s good for teenyboppers and twenty-somethings, but realistically, how could any software branded as “ephemeral” possibly be reconciled with quality business software?
Before I dive into some answers, let’s step back for a second. Although our preconceived notions about Snapchat and the enterprise are perfectly reasonable, there’s actually much to be learned from the ephemeral software trend it represents. Don’t believe me? Take a look at Facebook. While Mark Zuckerberg’s juggernaut might have come off as juvenile upon release, it proved that these types of consumer-specific platforms can eventually transform into products that can complement the enterprise. Think Chatter, think Yammer.
Have you ever wondered how Google crawls and indexes web pages? If you haven’t, you should. Why? Because it affects how well your site ranks on Google.
In order to help you understand Google and improve your rankings, I’ve created the following infographic. It not only breaks down the way Google indexes your website, but it also covers the 7 most common reasons why your website isn’t ranking well.
2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments. And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns.
So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order):
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. All of these elements work in concert to drive your target audience to your posts.
Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile ad market share globally this year, according to estimates released by eMarketer. Facebook, on the other hand, is projected to see its market share increase by nearly 11 percent. Twitter and Yahoo are also expected to post mobile ad share gains this year. (And, it bears pointing out that both Alibaba and Baidu saws significant surges in mobile ad share this year.)
There is growing concern that Google won’t be able to strike gold with ads on mobile as it did when desktops ruled. Clicks on ads seem to be slowing and the prices of those ads is falling. Analysts argue that Google isn’t holding it’s own in the new app-based mobile world in which in-stream ads on social media apps can be targeted to audiences and delivered throughout users’ infinite-scrolling news feeds.
Looking forward to 2015, columnist Soo Jin Oh notes that as mobile continues to gain popularity among consumers, mobile advertising must play an increasingly large part in brands' marketing strategies.
For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries.
According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s rise in total media ad spending in the U.S. with advertisers spending 83% more on tablets and smartphones than they did in 2013.
As content marketing further solidifies itself as an effective promotional tool, brands across all industries are adopting content marketing strategies to help gain more traffic, more leads and more sales. Unfortunately, many companies understand the importance of publishing content but are still using their blog as an extension of their product pages – just another place to talk about themselves.
Stop Selling and Start Helping
The key to driving content marketing success through blogging is by turning your blog into a learning center instead of using it as a depository for additional information about purchasing your products or services. Much of content marketing is about building trust with your audience and establishing yourself as a leader within the industry. In order to effectively reach your audience and build trust, you must break through the noise and help your audience by publishing high-quality educational and useful content.
Do you need more leads for your business?
Are you looking to better understand your fans?
When you collect data from your fans, you can make your products better and improve customer service.
This article shares three ways to use social media to gather leads and insights from your fans.