Vine’s fast-becoming a place that houses funny and entertaining content from a range of different artists, and now the Twitter-owned company wants to help you keep with your favorites via push notifications.
The six-second video app now lets you get notifications to your phone when an account uploads new content if you click the new star on the right-hand side of their account profile page. In addition to a push notification, the new content will also appear in your activity feed — that’s useful as it lets you look over the recent ‘highlights’ from your favorite accounts in one place.
By the time users get to your error page, you’re already struggling about goodwill.
It doesn’t matter whether visitors get there via some old page they bookmarked, a referral from another site to a page that no longer exists, or some internal issue on your site. What matters is that now, your site’s user is upset. If you think dealing with a neutral visitor with the attention of a lit match is difficult, just imagine how much harder it is to deal with that same user now that he or she’s annoyed.
That’s the bad news.
The good news is that error pages have been around for a while now, and while we’re learning about new techniques to improve them all the time, there are some solid practices that every site should follow.
Know your “recovery” rate
Twitter just announced that it’s testing a new commerce product called Twitter Offers.
This follows the announcement of Twitter’s first commerce product back in September, a “Buy” button allowing users to make purchases directly from tweets.
This announcement’s aimed specifically at businesses advertising on Twitter — through Twitter Offers, those companies will be able to offer cashback rewards in their tweets, and those rewards will tie directly into consumers’ credit and debit cards.
The card-based approach should offer some significant advantages. If you see an offer in your timeline (to use the example in the screenshot above, it might be $2 back on a $5 purchase at a coffee shop), you should be able to add it to your card without leaving Twitter. Then when you go into the store, you don’t need to change your behavior — instead of bringing a coupon, you just pay with that card and the cashback payment should show up on your statement shortly after.
Do you want to ensure you are providing your customers with a consistent, usable experience across all of their devices?
In today’s world, your customers can leverage many different channels to access your website, which is why it’s important to consider cross-channel testing. Not only do you need to think about how your site functions on all of the different desktop browsers out there, but you need to consider the experience on the growing tablet and smartphone channels as well.
Testing the experience across all the channels available to your customers will help you identify where your customers are struggling to interact with your website and what you need to fix.
Why should you test the cross-channel experience?
A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years.
Research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was promoted to attract links and social shares to ensure a presence on crawlable social media platforms.
But then organic traffic began to slow down in growth and eventually decline, despite following SEO best practices capable of the most specific Google scrutiny.
A decision needed to be made: Will more aggressive SEO tactics be used or was it time to shift perspective?
Taking a more customer focused perspective, the marketers involved decided to take a step back from an “all SEO” mindset to consider where buyers were discovering, consuming and acting on information to inform their software purchases. This insight revealed a host of opportunities. Namely, that buyers were relying not only on vendor information found through search, but also the professional recommendations and personal insights from industry experts.
Marketing is an integral part of any business that wants to perform well in this competitive market. So, to take your business to the next level, the first thing you need to do is: plan your marketing strategy. If properly planned, a marketing strategy can turn out to be a game changer for you. And in this digital world, online marketing is essential. These days, a few things are almost integral to the marketing strategies for any business. For example, content.
If you are planning an online marketing for your business, you just can’t leave out content. The overused phrase still holds true: content remains the king of online marketing. So, not including content marketing in your list of plans for 2015 is probably going to be one of the most fatal errors for your business.
Just including content marketing in your plan of actions is not enough. It holds no good if you can’t perform it properly. So, it is necessary to have a proper content marketing strategy. In 2014, only 39% of the B2C marketers in North America have a well-documented strategy for content marketing.
We keep it simple at K.I.S.S, which is why we LOVE apps! From the weird, wonderful and wacky (check out the top 12 weirdest apps here), there’s really an app for everything.
This week we’ve curated our five ‘o the best apps for social media. They’re our favourite apps that all social media managers will love. Some make your content look sharp and engaging while others, make analysis a whole lot simpler. If you haven’t already, download them so you can love them as much as we do.
Today’s increasingly digital landscape requires sales professionals to touch leads from many different angles, nurturing them throughout the entire sales and marketing cycle. With this shift, there is no ignoring social media’s role in how we communicate with current and potential customers.
In fact, a study published by Forbes says that 78.6% of sales people who incorporated social media into their sales strategy out-performed those who weren’t using social media.
While social media cannot replace the work of traditional sales, it can improve the sales process through better targeting and by helping companies better understand their audience. More information about your audience allows for improved inbound marketing, which sparks relationships that can eventually lead to transactions.
Content marketing is the technique of creating and sharing content — blog posts, images, videos — to attract and retain customers. Generating relevant and compelling content can be a challenge, but there are a variety of great online tools to help.
Here is a list of free and premium tools to generate content. There are content discovery tools, curating tools to find and publish topical content, production tools to create and edit content, and tools for acquiring content.
Content Discovery Tools
Twitter wants you to keep your eye on your feed. To keep those eyeballs right where it wants them, beginning today deals from various businesses will start showing up in that feed.
Called Twitter Offers, merchants can now embed offers into Twitter cards and tweet them to their followers. If you see a deal you like, you can add the offer to your credit or debit card and use that card to purchase the item or service. No coupons or need to bring up an app on your smartphone. It’s all tied to your card.
With 64% of marketers spending over 6 hours a week on social media marketing, companies now consider it an essential channel. The amount of time being invested means getting it right is vital. If you’re using a social media agency, the strength of your relationship can determine the results you achieve. Nailing this connection will not only help you generate more leads and customers, but it should also help you achieve a greater ROI. Who doesn’t want that?
We recently had a think about the pros and cons of getting an agency. But that’s just the first step, what do you do once they’re on board? We’ve spoken to several award-winning agencies of different sizes and specialities from all over the world to get their expert opinions on how you can get them doing the best job possible. If you want to make the absolute most of your social media agency, this is the gospel:
The technical and aesthetic components of "good" Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product.
However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals.
From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench.
Are you posting images across social networks?
Do you use them to extend your brand recognition?
The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.
In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.
Still not convinced of the value of social ads?
Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.
SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.
When it comes to social media, you have to focus on the three Es.
Engagement, engagement, engagement.
Sure, a big follower number is nice, but in and of itself it’s worthless unless those same followers are actively reading and engaging with your content.
Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results.
But don’t let that deter you. As we see in the infographic below, content marketing has many benefits aside from lead generation.
A logo if the first time customer see when remember your brand. So the perfect logo design is very important in your business. But how to make the perfect logo? A study of world top brands found that Color and Font is two important aspect to consider when designing your business logo.
Do you use Facebook ads to boost your business?
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you decide to stop and check it out. Once you get out and start walking around, you realize not only does this person have a lot of stuff, their stuff is thrown together all over their yard. Adult clothes are mixed in with baby toys, decorative pictures are laid out around kitchen dishes, etc. It’s a giant mess and extremely difficult to find anything that might interest you.
You leave frustrated and empty-handed. Once you finally make it to your local grocery store, you start walking up and down the aisles and breathe a sigh of relief because this is how shopping should be. Everything is organized and items are grouped categorically, making it easy to find what you need.
When content curation is done right, it’s just like walking through your orderly grocery store aisles.
Content curation is finding and selecting the most relevant and highest quality content that meets the needs of your target audience on a particular subject. The curation process involves gathering and organizing content, providing your unique insight to the content you select and sharing this information with your target audience.
So how does content curation help with your content strategy? And how does your business benefit from it?
Good article but I would a one more http://www.scoop.it to the top of the list.