Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI.
One of the best places to create content to share is your blog. However, it’s not as simple as jotting down a few hundred words, hitting publish and waiting for the traffic and shares to roll in. Not every blog post will resonate on social media. But not to worry.
We’ve spelled out every step for your below. Here’s how to write a blog post your audience can’t resist sharing:
Like it or not, the fact is that we’ve crossed through the mirror into a world where people are paid lots of money to mention a product, wear an article of clothing, or sip some ab-tightening tea… not because they are famous but because they get paid lots of money to mention products they got for free, wear comped clothing, and drink dubious tea — a well-dressed, flat-tummied, ouroboros shown off in impeccably framed and filtered Instagram shots. You might find it repellant, but it’s legal, so long as all of that cash and compensation is adequately disclosed — a message that a number of “influencers” and their handlers have either ignored or not received.
Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise.
Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links to drive organic search performance. This approach rightly focuses on hitting channel KPIs, but it overlooks the wider business performance implications and consumer needs.
Optimal social media marketing strategies are a lot more involved than simply showcasing your brand. Content is key and targeted marketing, when applied to its greatest advantage, will incorporate what we know about the sales cycle to help you achieve maximum results.
Let’s get a few things straight about the print versus digital marketing debate. First, print isn’t dead; if that was true, the debate would have ended when it died. Second, arguing over which method works better is nonsense.
Digital marketing isn’t universally better than print or vice versa, because each method works best for certain types of businesses. But there is one universal truth marketers need to realize: print and digital marketing are not mutually exclusive.
In fact, print marketing is a great way for any business to boost its Web traffic. It helps businesses that focus on digital marketing expand their audience. And if you’re already relying on print, tying it to your Web presence is a great way to step up your digital marketing game.
Here are five ways to boost your Web traffic with print marketing.
Spotify will be launching a bot for Facebook Messenger users that lets friends discover and share music directly in their chats. The bot, which takes advantage of Facebook’s soon-to-launch chat extensions, includes search tools, music recommendations, and sharing functionality for sending 30-second song clips to friends that can either be listened to within Messenger, or launched in Spotify’s app to hear the song in full.
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing?
Wondering if your social media marketing efforts are paying off?
Want to better understand what’s working?
A social media audit will help you analyze the impact of your social media tactics.
In this article, you’ll discover how to perform an audit of your social media channels.
Mark Zuckerberg didn’t shy away from the controversy over the disturbing videos of a fatal shooting posted on Facebook Sunday.
After a lighthearted introduction in which the CEO of Facebook compared its F8 developer conference Tuesday to the latest film in “The Fast and the Furious” franchise (the latest of which is also referred to as “F8”), Zuckerberg turned more serious. He offered his condolences and reiterated the company’s position that it will review its “reporting flows” so that users can flag video and other content that violates its policies.
With its wretched Kendall Jenner ad, Pepsi famously hit a new low among brands paying lip service to social causes. So, where does the brand go from here? At the most basic level, it can stop pretending to make the world a better place—or start genuinely doing so.
Two agency creatives have come up with a plan for the latter course of action—#PepsiCAN, a spec campaign that envisions Pepsi selling cans with redesigned versions of its logo to materially support certain pressing causes.
Do you want more views for your Facebook video campaigns?
Interested in finding out which Facebook video content performs best?
Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience.
In this article, you’ll discover how to split test Facebook video ads.