It's time to stop using "best." The most succinct of email signoffs, it seems harmless enough, appropriate for anyone with whom you might communicate. Best is safe, inoffensive. It's also become completely and unnecessarily ubiquitous.
That development is relatively recent: A University of Pennsylvania study from 2003 found that, out of hundreds of emailers, only 5% opted to close with best. It came in behind "thank you" and "regards." But a quick search through your work account will quickly clear up two things: 1) No one says regards anymore; 2) everyone says best.
Do you wonder how top brands outrun the competition? Content marketing may be the latest “it” tool for brand marketers, but look closer and you’ll find an old standby — the supply chain — being used to separate the best from the rest.
Here’s how one top brand differentiates by combining great content marketing with a superior and sustainable supply chain.
Content marketing is a game with winners and losers, those that win the content game engage more of their audience, attract more customers, retain and upsell to existing customers and ultimately improve their bottom line. I’ve been content marketing for years and the following are a few rules which should help you.
Make Content Available across Devices
It never ceases to amaze me the number of people that obviously spend a great deal of time producing content only to publish it on a mediocre website, which doesn’t work properly on mobile devices. You want the content that you distribute to live on your website, which should be the hub of all things. But, if your website is not responsive (mobile friendly) then over half your potential audience cannot easily consume the content and all you will do is drive over half your audience away.
By making your website responsive, you’ll please all of your audience and you’ll also get an search engine boast as Google now identifies mobile friendly websites within its search results
Instagram's ads aren't just for brand building anymore. They're also for business building.
Instagram is tweaking its ads and the ways advertisers can buy them to make them as suitable for pushing product to likely customers as for promoting a brand to just about anyone.
In short, Instagram's ads and ad-buying process are becoming more on par with those of its parent company Facebook. For example, by the end of this year a retailer would be able to set up an Instagram ad targeted to its existing customers that includes a link to the retailer's e-commerce site and run the ad without calling up an Instagram sales rep -- just like it would for a Facebook ad.
For months, Pinterest has been rumored to be readying a "Buy" button that could provide the blockbuster advertising and e-commerce business the six-year-old online scrapbooking service has long been expected to unveil. Today, a top Pinterest executive revealed more about the possible plans for the first time. Tim Kendall, Pinterest's head [...]
If you’re just getting started with social media marketing it can be quite a daunting process. It’s difficult to know which networks are right for you and what should you should be posting and how you’re going to fit it all in to your busy schedule.
If you’re reading this, you’re probably already sold on the power of content marketing for B2B. However, just because you understand that content marketing is a reliable and affordable path to success, your boss or other decision maker may not be aware of its potential or may be resistant to changing their current course.
B2B organizations tend to be more entrenched and static when it comes to adopting new marketing techniques and this is especially true when these techniques are as radically different from the norm as content marketing.
Although this may be the case, the mounting evidence for content marketing’s effectiveness for B2B is iron-clad. If you don’t convince the higher ups in your organization to buy-in, no worthwhile initiative can get off the ground and you might get left behind as your competitors embrace content.
This article will provide you facts to back up your argument as well as strategies for how to approach the discussion and how to frame your request. After all, even the best B2B content marketing knowledge is worthless if you can’t get your organization to OK your efforts.
take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand.
Regardless of how many scandals they’ve been in, how often they’re ridiculed in the news, or how much criticism follows their every move, they’ve managed to keep fans coming back for more year after year.
So just what is it about those Kardashians that makes them so, uhm, sticky?
Slightly crass references to sex tapes aside, the reality-TV-show-loving family can teach us a thing or two about how to keep our target audiences returning on the regular, since it’s something they do on the daily.
s your brand—personal or professional—on Pinterest?
Seventy million people are, with a large number of those being bloggers, companies, brands, and businesses. The opportunities to expand your reach and meet your audience are many on Pinterest, and they come in many unique ways. Though falling under the umbrella of social media marketing, Pinterest has its own special notes and best practices that help make it an extremely fun, exciting place to test, iterate, and add value to those on the network.
We’re quite new into our Pinterest marketing strategies, and we’re keen to keep improving what we pin and share so that our followers find things as useful and helpful as can be.
We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all.
Here’s what worked for us.
All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business brand, all online users would turn to websites. This explains why businesses, organizations, institutions and even individuals would create their own sites and blogs. Through effective and strategic content marketing, you can achieve your Internet marketing goals. There are various content writing tools that can boost your content marketing.
The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social media reached beyond commercial and business circles.
Hubspot reported that as much as 92% of marketers from surveys performed in 2014 highlighted the importance of social media marketing for their business.
The State of Inbound 2014-2015 Report, also from Hubspot, placed social media as one of the most important lead sources for the more than 3,500 online professionals surveyed in this report. It’s no wonder then why as much as 97% of marketers now participate or at least have a significant presence in social media as confirmed by Social Media Examiner.
The world of content marketing is ever-changing and evolving. In the midst of your busy day-to-day, it’s not always easy to stay on top of the latest industry shifts and trends.
To help you keep up with the latest and greatest in the content marketing industry, we’ve rounded up the top five things you need to know right now based on recent studies, findings and news articles.
About a year ago, most users began to see something new in their Facebook news feed. Sandwiched between birth announcements and attention-seeking status updates were video clips. A lot of video clips, in fact. By September 2014, after the "Ice Bucket Challenge," Facebook was bragging that it served a billon views per day.
There's a reason why Facebook's videos took off: Unlike YouTube links, the vast majority of the videos were autoplay by default, of higher quality, and took up more space on the page. The advertising implications were obvious. Or were they?
Video ads deliver greater awareness and usually command higher CPMs than banners, which explains Facebook's interest in them. For advertisers, though, the case is less compelling. Despite Facebook's massive reach, if you're looking for deeper awareness and engagement, your video ad will probably perform a lot better if presented outside of Facebook -- particularly on contextually relevant sites -- for the following reasons:
The gap between social media and SEO is shrinking. The conventional SEO trends and practices are now almost obsolete. SEO firms don’t get bulk link building assignments any more. Nor can they claim success in ranking a site against a particular keyword. The charm of the industry, by and large, seems to be waning.
But that’s only if you look at it from a narrow perspective. Widen your perspective and you’d realize the industry still has a lot more to offer. SEO has undergone some structural changes over the last couple of years, because of which it’s no longer keyword-centric, and on-page tweaks and off page submissions cannot guarantee better SEO results either. Becoming successful in SEO now has many chances as surviving a game of Russian roulette.
But, even though, uncertain, SEO is not random. In other words, Google’s is not randomizing the process, rather parameterizing it and not letting online marketers get a clue of those parameters.
If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today.
In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas.
And the answer will be both a surprise and a relief.
The secret to creativity is found in the mystery you’re about to read.
Video is a highly effective way to educate and entertain your customers while marketing your products and services. But if executed incorrectly, video can damage your brand just as easily as build it up. That is why, as a tech company, you need to ensure your marketing videos represent your brand or company voice correctly.
But there are many roadblocks that can put the brakes on a great marketing video. Here are few signs you will want to watch out for and a few tips to keep your video project running smoothly.
rand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a prominent role in today’s marketing mix.
Each one of these brands consistently tells their story through their visual imaging and content messaging over several platforms and media. They have all built an awareness and relationship with you of their products and values.
Do you use Pinterest for your social media marketing?
Interested in better ways to connect with your audience?
People use Pinterest differently from other social networks. Instead of conversations or news sharing, people use Pinterest to collect information about their interests.
In this article you’ll discover what the Pinterest community looks for and how to create pins to get their attention.
Trends in content marketing often come and go, especially as rising volumes of competition flood the market with similar types of content and oversaturate their shared readership with variations on the same idea. Sensationalized titles have gone in cycles, with different headline tactics rising and fading in popularity, and different content mediums have similarly risen and faded in popular use.
One common content tactic, the “how-to” article—sometimes in image or video form—has been around for years, and its popularity shows no sign of losing momentum. More content creators are using how-to articles as a foundation for their strategy than ever before, and the market shows no signs of oversaturation. So what makes the “how-to” boom so enduringly popular?
Did you ever feel you are running out of time while you have a lot of ideas to boost your social media marketing?
Today we will talk about how to lessen the process of Facebook marketing in just two minutes. With over 100s of features and new Facebook algorithmic changes it’s hard to create a winning Facebook strategy. For a marketer, the key to get all your work done is to divide them into smaller do-able parts and accomplish them whenever you are free.
James Clear has quite influenced me with his two-minute rule and it has helped me to clear out most of the items in my pending list. Here is how you can accomplish more Facebook marketing with just two minute work schedules.