There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 million people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power. Millennials are a consumer force to be reckoned with.
As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals.
The problem is that many are still mired in the old marketing paradigm. They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media m
How I Used Twitter to Grow a Facebook Group of Over 2,000 People
With 1.35 billion monthly active users on Facebook, businesses are often looking for unique ways to engage with potential and current customers on that platform. Most recognize that Facebook ads are essential to reach their current
Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly.
The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other fees. Roughly 49% of revenue was generated in the US and Canada.
Copyright and more general intellectual property rights are poorly understood concepts on social media. It seems that every year a bogus copyright statement makes the rounds on Facebook, and users frequently give away the rights to their content unknowingly. However, with the backing of the Digital Millennium Copyright Act (DMCA), @runolgarun is striking back against those who copy her tweets without attribution.
Do you want to add Promoted Pins to your marketing mix?
Are you wondering how to budget for a Promoted Pin campaign?
You don’t have to spend a lot of money on Promoted Pins for them to be effective.
Because they have long-term visibility, they’re a sound addition to your Pinterest marketing.
This article shares how to build an effective, affordable promoted-pin campaign on Pinterest.
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.
What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter?
Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
Some have called 2015 the year of video marketing. As experts have predicted, video is assuming a vital role in social, as a seamless part of email blasts, and as the main mode of young apps like Snapchat and Vine as well as livestreaming apps like Periscope. Plus, the big social sites like Twitter and Facebook are making it easier than ever to embed videos.
Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each.
Eighteen brands are offering the buttons, which let consumers place them around the house, press the button and instantly re-order products like toilet paper and coffee. The small, plastic buttons are wired to the Amazon Prime smartphone app, allowing users to control purchasing restrictions, such as quantity, while stocking up on Gatorade, Gerber, Tide, Huggies, Kraft, Glad and other products.
You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images?
Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can’t grow. An infographic from WebpageFX examines the growth of Facebook, Snapchat, Twitter and Instagram.
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor.
How does Flavorize.me work? Talenti created an algorithm that analyzes keywords within a person’s social media profiles. The Flavorizer breaks down these keywords into different tastes (e.g., sweet, spicy, salty) that correspond to ingredients that fit within those tastes (e.g., honey, cayenne pepper, pretzel).
From this analysis and your resulting “flavor profile,” Talenti generates a new flavor of gelato that’s specifically inspired by you.
he game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.
If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.
What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth hacking, A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep up with.
In this raging sea of data overload, somehow we’ve lost sight of what really matters in marketing. We’ve lost of the art of persuasion, of creating amazing experiences, of surprising and delighting.
In short, we’ve lost the ability to build meaningful connections with other humans.
Product Hunt has made a splash as a new place for startups to market new products, and Shopify offers a way for startups to easily start selling their products online, and Shyp takes the pain out of sending things from point A to B. Now it looks like Amazon is preparing to one-up their respective concepts. Today it unveiled Launchpad, a platform for hardware and physical goods startups to “launch, market and distribute” new products on Amazon.
The store so far features more than 200 items, from more recognisable new startups to lesser-known products. They include Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce Saver Sheets, Electric Objects EO1 Digital Art Panel, Soma Sustainable Pitcher & Plant-Based Water Filter, Thync Mood-Changing Wearable System, and the Casper Mattress.
If you want to do social media right, you need to be strategic. Many of us don't start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve.
But what if you were starting from scratch, knowing more about how social media works than when you started? In that case, you'd probably take a different approach. This social media strategy checklist will help even newbies to build a social media presence from the ground up. It will cover everything from deciding which sites are right for you to tracking results.
The frantic pace of our 'always-on', digitally driven marketing world means that slowing down is becoming a business necessity, writes Nicola Kemp.
When former Red Bull marketing director Huib Van Bockel declared that marketing today is "like Tinder", he encapsulated the ethos of fast marketing in the age of micro-content. Indeed, with time being millennial consumers’ most precious commodity, this focus on the ‘Tinderisation’ of marketing shows no sign of abating. This prompts the question as to whether, as an industry, we are at risk of celebrating the fleeting, the new and the ephemeral at the expense of taking the time to invest in long-term and meaningful change.
In Love in the Time of Algorithms, author Dan Slater asks: "What if the prospect of finding an ever-more compatible mate with the click of a mouse means a future of relationship instability, in which we keep chasing the elusive rabbit around the dating track?"
As we all know by now, Facebook is betting big on video, and video advertisers love it. The rate of new video features, both for users and advertisers are at the moment quite staggering. It feels like not a week goes by before another feature is announced. And with new features comes new possibilities for marketers and advertisers. Staying on top of the different tools and options is crucial for the marketer who wants to up their video marketing game. Here are a brief rundown of the latest new Facebook newsfeed updates regarding video features, and what it means for you as a marketer, brand or advertiser.
Read more at http://www.business2community.com/facebook/how-these-5-new-facebook-video-updates-will-affect-your-marketing-01286547#Zp6ibcU7J77WZdhC.99
Twitter today about… well, Twitter.
The company has just started a series of tests that tweak major changes to its design on iOS, including the replacement of the ‘fav’ button with a heart which we saw on Android last month.
It appears that Twitter is performing a series of A/B tests which revolve around the design of the reply, retweet and favorite buttons found directly below tweets in the timeline.
The first test makes the buttons significantly more prominent than their faded counterparts in the current design (pictured lower left), adding a circle to draw attention.
Are you thinking of adding Snapchat to your social media marketing mix?
Interested in ways to use Snapchat to strengthen your brand?
With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns.
In this article you’ll discover five ways to use Snapchat for business.