Online customer service, especially social customer service, is fraught with tension between what customers want and what businesses can deliver. Customers generally see social customer service as one of the slowest ways to resolve issues, yet for some years now consumers still flock to social in search of support. A new infographic from Sprout Social shows us the main problem—businesses still aren’t responding fast enough.
Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance.
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.
That influx of ca
Facebook recently announced it was extending its autoplay video ads to third-party mobile apps that sell ad space through Facebook's mobile ad network Audience Network.
Advertisers aren't able to buy ads specifically to run on the mobile ad network; instead it's like an overflow room, where Facebook takes the ads that run on the social network and syndicates them to others' apps based on the advertiser's defined targeting parameters.
But autoplay video ads aren't the only Facebook ad formats being exported to its mobile ad network. The social network is also extending its slideshow-like carousel ads and full-screen click-to-play video spots to non-Facebook apps, as well as its dynamic product ads that retailers can use to market their wares to people who had previously browsed on their e-commerce sites.
Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.
How can you create content with the most efficiency and ease?
Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?
We’d love to help you get there.
The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.
That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content.
Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels.
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things.
Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts.
Have you tied your social media efforts to a positive ROI?
Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences, losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.
With an increasing number of B2B companies adopting social media marketing, a number of myths about it have spread as well. These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. In this article, I’ll dispel five myths about B2B social media marketing once and for all, and show you why a robust social media strategy is vital to increasing sales, expanding networks, and growing revenue.
Video is only getting bigger in terms of digital marketing, and if you're looking to drive engagement and brand awareness through live-streaming video, then Periscope is the answer.
Because Periscope is still somewhat of a new social media channel, businesses and brands aren't exactly sure how to utilize it to drive new business. Rest assured, there are a ton of ways that Periscope can be used to market your brand, and I've got the tips to get the most out of Periscope for your business.
When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?
While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.
Trouble is, it can be hard to randomly stumble across lots of great examples. So we decided to curate some in this very post to help inspire your next redesign.
Before we dive into the websites themselves, it's important to note that not every design is meant to look like Apple’s website and aesthetic. Of course everyone loves a “beautiful website” and smooth customer experience, but the end goal of any website is great usability -- and that can have multiple definitions depending on your site purpose and target audience.