Ecommerce small businesses are poised to have their best year yet this holiday season. But just how good will it be? Find out here!
To some, the Internet of things is the ultimate expression of how technology can make our lives better. Others view it as just the tip of the robot apocalypse iceberg.
Home automation tech brand WeMo and agency CP+B put a romantic spin on the potential of Internetting your stuff and your life with this new ad. Here we meet Rachel, who comes home to a Rube Goldbergian assembly of web-enabled devices--from the stereo and lights to the crock-pot and TV. It's all an elaborate anniversary gift from her husband Dan who can't be home for the occasion.
For Halloween Google has partnered with Made With Code to create custom monsters. You can follow this link to create your own coded monster!
They call the monster a yeti, and your job is to program him, using code, to do different moves in a set pattern, after you choose his size, skin color, and hair color!
This is a snapshot of what the project would look like after you have completed the initial steps to make your yeti. Don’t worry, the program will walk you through all the steps!
Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more likely to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills!
For some, writing for SEO purposes and writing to attract and keep attracting your audience could appear as two contradictory goals. However, I totally disagree. Indeed, if you not only want a good but also an SEO-friendly blog post, your text should be written in such a way that the words you want to be found for have a very prominent place. And, using your keywords too often severely damages the readability of your text. So, you definitely should not do that!
Professor Photoheim has been murdered at his own annual Halloween Party, and it’s up to you to find out who’s responsible. Are your detective skills sharp enough to solve the crime?
To celebrate All Hallows’ Eve, Adobe is hosting a little murder mystery challenge for Photoshop users on its Photoshop Facebook page, where the investigation is already under way.
You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?
Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”
Let’s lay it out: deleting your Facebook page is foolish.
Content marketing is all the rage, but it has a dark side that businesses must acknowledge.
One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they're successful at measuring the ROI of their content, according to studies that Scripted cites in the following infographic.
Whether you spend Halloween trick or treating or handing out candy, Halloween is still a fun time of year.
This holiday is possibly a relic of a Celtic custom called Samhain, meaning "end of summer," and it's an opportunity for us to relive ancient traditions. With the spooky season upon us, I've been thinking about other relics of the past—ancient sales and marketing tools—and how far we've come.
Think back to the 1980s... Fax machines were the height of advanced office technology. Road warriors did not have cell phones, and they carried all their contacts in their personal Rolodexes. We didn't get on-pre
Today is great timing for a Halloween promotion.
Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video?
Snapping selfies has become a national pastime, with everyone from PaulMcCartney and Warren Buffet to Ellen DeGeneres getting in on the act (sometimes unintentionally). Not everyone is a huge fan of the trend, as many folks don’t truly want to see people they know deliver multiple personalized updates about every little thing they do each day. However, the selfie fulfills a basic need in a lot of people, even if it’s a narcissistic one. Part of the reason for the rise in apps like Instagram, Vine and Snapchat, is the selfie. Even more addicting, those programs have filters that can change a picture’s coloring to match it more to the desires of the people who took it.
There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers. Customer service has always been an important part of developing brand loyalty, in fact it was the center of the business model that allowed companies like Nordstrom’s and Zappos to thrive. And now that the internet and social media give individuals their own platform to publish information about their daily lives, it’s becoming even more critical for companies to provide great customer service.
Many successful businesses are started when the founder encounters a problem, and then embarks on a mission to find a solution. As we continue to increasingly produce, process, and consume information at a faster pace, the need to do it more effectively, efficiently and economically grows. This is a good thing for entrepreneurs, as it presents evolving opportunities to be innovative and find solutions.
The lead generation company ReachLocal recently came out with an infographic titled “How a Lead Becomes a Customer.” If you’ve never put yourself in the shoes of a potential customer to try to visualize and understand their decision-making process, this infographic will be enlightening for you.
Consumer research shows that one-time customers can become loyal brand fans as a result of interacting with a business on social media. As many as four out of five customers are more likely to choose a brand’s service or product after being exposed to them on social media. Unfortunately, as a recent survey showed, 70% of respondents feel that most brands’ presence on social media is based on a self-centered desire to increase profits rather than showing a commitment to their customers.
Are you concerned about your online privacy?
Have you checked the privacy settings for all of your social media platforms?
Personal social media management is now more important than ever. As marketers, we’re usually out there promoting our business, yet we still need to be conscious of our privacy.
In this article you’ll discover how to adjust the privacy settings on your social media sites, so you share only what you want with the people you want.
Long gone are the days when marketing to customers was as simple as suggesting that they buy your product.
Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you have to say. How then are companies expected to build a connection with their would-be consumer base?
Businesses are increasingly relying on content marketing to achieve desired results.
What Is Content Marketing?
Fast food company's #onlyintheapp campaign pushes users to download a new way to order and pay for food from its restaurants.
Martin Beck on October 28, 2014 at 12:04 pm
Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app.
The stunt played out most drastically on Twitter, with Taco Bell’s account — which previously had more than 1.4 million followers — appeared to be brand new this morning. It briefly lost its verified status and at the time we posted this story it had only 1,200 followers and one tweet:
Global social media facts are often so large they are hard to wrap our neurons around. One billion today and 10 billion next year.
Facebook doesn’t disappoint.
It turned in another strong quarter with some surprising statistics, such as a 247% increase in ad prices, hints at Facebook groups spinning out into their own app and no desire to build their own payments platform.
Keep reading for a quick summary of the most important parts of the earnings call including my own analysis and what the future of Facebook marketing looks like for businesses.
Facebook facts and statistics everyone will be talking about
The definition of "real-time marketing" is changing, according to a new eMarketer report. Many now refer to it as "right-time marketing." The difference is subtle, but important: Something delivered at the right time doesn't necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels real time.
Social media is an extremely valuable tool for promoting all your awesome marketing content.
But with so many social networks providing their own individual content sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.
Be confused no more! We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons for the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest), as well as how to implement them on your website, blog, and other content. You'll never have to Google instructions for individual buttons again!
Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week.
So what would you do if you only had 30 minutes to spend on social media?
How would you prioritize your tasks so you make the absolute most of your valuable time?
Don’t you hate it when you get blamed for something someone else did? A recent ruling held parents liable for their child’s harassment of another student, but should mom and dad really be sharing the responsibility for their wild child’s reckless behavior? Speaking as a fellow parent, I think the answer is obvious: Hell, yes!
Parental liability is not only a moral obligation, but a legal one. If your child is abusing others in his or her social media network, this is due as much to poor guardianship as bad manners. But don’t just take my word for it: Listen to the law.
As The Wall Street Journal reports, a precedent was set by a recent Georgia appellate court ruling on exactly that.
In 2011, a young boy created a Facebook page pretending to be a girl in school he was cyber-bullying. He posted profanity and unflattering photos, all in her name, and it humiliated her. When the girl found out who was behind it, she alerted the school principal, who took immediate disciplinary action: two days of in-school suspension. The parents also grounded the boy for 11 days. Good job, mom and dad? Not quite.