If you’ve ever hung out with a few video gurus, you’ve probably encountered the intense arguments over YouTube and Vimeo—which is better? What looks nicer? What option requires the most buffering?
Listening to techy talk like this got me thinking—is there a marketing advantage to using one of the Internet’s two main video hosting options? Loyalists to either will say yes, but let’s evaluate the pros and cons.
From a content marketing standpoint, the variables to consider are pretty simple. More often than not, you want to optimize view count, simplify accessibility, retain strong aesthetics, and utilize a player that can handle videos of multiple types.