You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”
The internet has given marketers many things, one of which is more ways to reach potential customers directly. But with this comes further challenges, most notably, how do you work out whether all that online activity is having any real impact on sales?
Tweeting, posting, uploading videos; that’s the easy part. Working out whether your efforts are having a genuine impact is often the place where lots of marketers and businesses come unstuck.
Why? Because genuinely meaningful measurement can be tricky. It’s easy to measure how many followers you have or how many likes you’ve got on your last Facebook post but that doesn’t really tell you anything.
Facebook's automated 'year in review' slideshows are meant to surface highlights from the year that was, but for some the virtual scrapbook simply brings back bad memories. In the case of web designer Eric Meyer, a photo of his recently deceased daughter appeared, surrounded by confetti, illustrations of party goers dancing and the exclamation "Eric, here's what your year looked like!" In response, Eric wrote a blog post about what he refers to as that app's "Inadvertent Algorithmic Cruelty," and pointing to the shortcomings of modern software design.
Which brands likely received lots of lovely presents from fans and customers this holiday season, and which were thrown a few lumps of dirty coal?
Hootsuite and UberVU tracked mentions of brands in eight industries to find out which companies have the highest and lowest percentages of positive and negative mentions.
Let’s face it: podcasts are back on the rise again.
It’s clearly a renaissance that’s worth paying attention to. Heck, there’s even a podcast about starting a podcasting business.
The average commute time in the U.S. is 25.4 minutes. What if you could get one actionable takeaway from your favorite podcast in that 25 minutes? What would that be worth to you?
Here are 13 fantastic marketing podcasts to get you started on taking your business to the next level:
Social media is here to stay and if you don’t do everything possible (and then some), you will not get noticed by other people online. If you are not noticed, other people will not interact with you and you won’t have the opportunity to interact with them. No interaction equals no eventual selling. It is that simple! If you have effective Facebook Page Cover photos, you can get a great deal of mileage out of it.
The importance of your interactions with your online connections
In this day and age of social media and technology, it is critical that you understand the importance of the relationships that you share with people online. The reality is that when people interact with you, your opinion will be very important to them and their opinions will be very important to you. You will look to each other for recommendations of all kinds. This is all part of building a relationship together. Part of the foundation of your relationships is the presence of our social media profiles, which include your biography and your photo. Because of the fact that many people are visual, your photos will will have a very positive effect on those people if you choose a really appropriate Facebook cover photos. The difficult thing is creating Facebook page cover photos that really entices your online connections. What you are after is getting those people to “Like” your page. That will not happen without some degree of effort on your part. The question is, how do you get other people to “Like” your page?
When I leave my home, I check that I have three things: keys, wallet, phone. How long will it be until the first two are obsolete? My wallet has only three things I actually need: credit cards, cash, ID. Any American with an iPhone 6 has already obsoleted credit cards, courtesy of Apple Pay. Any Kenyan, Senegalese, etc. with a phone has long obsoleted cash, courtesy of M-Pesa, Orange Money, etc.
As for ID, well, if you’re in Iowa, just wait: “Iowans will soon be able to use a mobile app on their smartphones as their official driver’s license … sometime in 2015.” Can the other 49 states be far behind? Well, yes. But will they be? I doubt it. Expect a profusion of government ID apps sometime over the next few years.
In America, cash is still the real sticking point for wallet replacement. Maybe, if we’re lucky, Coinbase, ChangeTip, and other Bitcoin startups will eventually drag America up to near-equivalence with African e-cash. I certainly wouldn’t expecting American banks and carriers to do it.
What about keys? Already set. KwikSet’s Kevo locks (I would link to their site, but there’s an incredibly annoying autoplaying video with audio on their home page, so forget it) let you use Bluetooth LE to open your home. Lockitron (which has a much nicer home page, go click on them instead) does much the same. Both also let you send temporary e-keys to guests, a very cool feature not available for physical locks.
Walmart has teamed up with the gift card exchange website CardCash to launch a new Walmart-branded site where consumers can exchange their unwanted gift cards – many of which were likely received over the holidays – for a Walmart card instead. The site went live on Christmas day and is offering up to 97% of the value of the original gift card from over 200 different retailers. The site in particular seems to target Amazon, as those cards fetch 95% in trade-in value, while others, like Gap for example, are currently seeing just 84% of their original value.
It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.
Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at the major digital marketing trends of 2014 and how you can use them to inform your 2015 marketing strategy:
What Will We Remember 2014 For? The Same Important Things For 2015
Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog.
These various challenges may seem daunting, but they can all be addressed by putting time and energy into creating one simple and uniform document used by the entire team. A robust, well-reasoned and methodically constructed editorial calendar can be the most critical piece of your content strategy.
We know that people decide whether or not to stay on a web page within about three seconds – though the subconscious decision is made in less than one second. So, the crucial thing for any online business is to make sure people stay for longer than three seconds. At least that way you stand a reasonable chance of them engaging with your material.
But how long do you need to keep people on your website if you want them to buy something?
The answer to that is provided in new research which shows that three-quarters of all sales are made within an hour of someone visiting your website.
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The pen is mightier than the sword. (Which is good, because you probably don't want to threaten prospects into buying at sword-point.)
As the primary "weapons" to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce someone to buy immediately. The underlying message is certainly critical, but the words used to deliver it are equally so.
The police of New York have been monitoring social media intensively. An NYPD Facebook threat has Brooklyn resident Jose Maldonado spending the holiday weekend on Rikers Island.
Maldonado is being held for threatening to kill a cop, which is being labeled as a terroristic threat. His bail is set at $25,000, and he apologizes for his social media activity. Maldonado claims that he was drunk at the time.
The secret to how certain products create a ripple in social media while others fail despite working hard is hidden in a proper timing strategy of promotion, says a research.
People in social networks are often influenced by each other's decisions, resulting in a run of behaviours in which their choices become highly correlated, thus causing a cascade of decisions.
"Our work began from the realisation that an organisation trying to guide the success of a cascade sometimes has an interesting source of leverage under its control - the timing by which it introduces the cascade to different parts of the network," said study co-author Jon Kleinberg from Cornell University.
In 2014, staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis. Content marketers are constantly getting better at what they do and audiences are becoming more discerning. The result is a do-or-die marketing landscape where only the most current content marketers (i.e., the ones staying on top of trends) will survive.
With the amount of content being published daily, in 2015 this is going to be more important then ever before.
A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site's total traffic made up nea
Tip #1 - Make sure search boar is visible.
Tip #2 - Use auto-complete, suggestions and create Top 10 Search results content.
Tip #3 - Show most "relevant" results first (see tip #10).
Tip #4 - Deliver results in "local language" i.e. call things the same as your audience.
Tip #5 - Offer multiple ways users can filter results (price, category, best reviewed, most shared).
Tip #6 - Include product reviews, in-stock status and purchasing buttons.
Tip #7: Mine internal search to guide merchandising.
Tip 8: Keep SEO Spiders away from internal search results to avoid duplicate content and no social support problems.
Tip #9: Give customers the ability to save searches to MyProfile.
Tip #10 Use an algorithm to fire search results based on predictive analytics (persona based if possible).
When I was a Director of Ecommerce we used Internal search to help make our aggressive growth goals. I added 7 - 10 because internal search is every ecommerce team's best ally. Internal search is a goldmine of information. Follow these ten tips to mine the gold internal search provides.
As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general rule, don’t convert well.
If successful marketers thought newsletters were just a cheap and easy way to re-engage users, they wouldn’t spend so much time making them great. They know the bias they are overcoming (being perceived as a marketing channel), and they develop an identity partially based on the value they provide in the newsletter, such as Hiten Shah in his SaaS Weekly.
Happiness are very important in life.When you are happy in life than all the things happening in your life will move towards good things but when you are sad in life all the good things may turn into bad things.So try to be happy in life.try to make relations strong and try to be real in all of your relation in life so that you can enjoy all the events of your life not lonely but with the people whom you love and the people who loves you.There are many events of life which are very important for us and that brings lot of happiness for us.It is very important for us how we enjoy them with others.We should invite others for the parties of the events .New Year and Christmas is also one of the famous event of the year that people love to enjoy with their family and friends.