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The Top Questions to Ask Yourself Before Rebranding Your B2B Company

The Top Questions to Ask Yourself Before Rebranding Your B2B Company | MarketingHits | Scoop.it

A B2B rebranding effort shouldn't be taken lightly


SUMMARY: Rebranding is a serious step requiring some soul searching because it goes to core of the company identity, Brianne Dawson writes. Consider the company's unique culture and values, which should translate in the new brand identity. Make sure the company has the time and money to do it right. And survey the field of industry competitors to ensure that the move suits the times, Dawson writes.


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Eden's comment, March 21, 2013 3:45 AM
I can see why rebranding is such a serious and long process. It makes sense that thorough research is required, as there is a possibility that your business could lose out. I never knew the extent rebranding went to, but by understanding a bit about the process now it is definitely worth the wait to be taking the time to research then to be rushing straight into rebranding.
Trang Tran's comment, March 21, 2013 9:41 AM
I agree with Renee and Eden's insights on this article. Having studied a bit about rebranding, it is definitely a process that could not be done overnight. The process of rebranding really does dig deep into the heart of the business and tracks back to the core values of a business. Very important questions that Renee has missed and companies should ask these before thinking of rebranding. The questions are "who are we?" and "what is our purpose?". These questions help to identify the brand and the business.
Renee Spicer's comment, March 21, 2013 4:49 PM
A mission statement Trang? I agree