The rumours have been circulating for a while and today Twitter has finally started to roll out group messaging for direct messages.
Previously direct messaging on Twitter was limited to one-to-one conversations, and both users had to be following each other to be able to exchange replies.
Apple had a pretty good quarter.
And by “pretty good,” I mean it was the biggest quarter in history. And not just for Apple. For any company. Ever.
This page charts the past record holders. Until today, Russia’s Gazprom (the largest natural gas extractor in the world) held the record at $16.2 billion in a quarter.
Apple now holds the record: $18.04 billion in profit, fiscal Q1 of 2015.
We do some tweets in a day, is that enough? We sat down one day and developed a smart “tweet-a-day” strategy, what’s wrong in that? It’s not uncommon to hear such questions from online marketers like you who often tend to generate good ideas but are unable to execute them effectively. You don’t develop some content and then set out to prepare a strategy, they’re often interwoven. Allow me to point towards the one mistake that most Twitter marketers make.
A new year means a new chance to get your digital content house in shape.
It’s important to strike while the iron is hot because, as any marketer can tell you, once January slips into February and Q1 turns to Q2 then the internal drive to create great content starts to fade. Sad, but true and soon enough the marketing team will have lost the ears of other departments. So, it’s important to at least get the ball rolling now and fine tune as you go!
Here are three ways you can kick-start your digital content marketing strategy for 2015:
1. Identify your best performing content from 2014
How much time do you spend each day on social networks?
According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity.
GlobalWebIndex polled 170,000 internet users about their internet habits, and found that average usage times for social media sites rose from 1.66 hours per day in 2013 to 1.72 hours per day last year.
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?
Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Checking out the raw numbers of your social media stats, free of context, makes it quite hard to draw any concrete conclusions.
Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially, algorithms targeted spammy backlinks, keyword stuffing, and domain ownership, but those factors gradually transformed into the Google criteria we know and follow today.
Ever need a simple template to rework your business card idea? Look no further than this set of 10 free business card mockup templates made for digital and print design! The cards are split into separate PSD files which have a front and back design. All of the fonts are open source and free to download with font links included for each card. And they’re super easy to update using any version of Adobe Photoshop.
Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.
Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms
Content promotion is an important part of the content marketing strategy puzzle, yet many new and fledging bloggers or content creators think that once the content is out there, readers will naturally come.
The truth is a little harder than that. Great content creation is nothing without a backend strategy to promote it after it has been published. After all, Van Gogh could have created his masterpieces, but if they were kept hidden in an attic his entire life and beyond, we never would have found out about his great work. Promoting digital content is much the same.
Another year and more questions facing B2B Marketing Leaders. We are faced with a rapidly changing digital economy and evolving buyer behaviors. Challenging the best plans and intentions drawn up for 2015. Each year begets a new set of questions, which confront B2B organizations and B2B Marketing Leaders.
Let us take a look at 7 very pressing questions:
Sheriffs have accused Google’s Waze traffic app of being a stalking app and called for alerts that indicate when police are nearby to be switched off, reports The Guardian.
In 2013, Google acquired Waze, which combines GPS navigation with a social community, for $966 million. It offers free real-time traffic guidance and warnings about issues including congestion, car accidents, speed traps, traffic cameras, construction work, potholes and unsafe weather.
Marketing myths are not necessarily lies. They are simply the beliefs to which we subscribe or buy into.
Our human tendency is to believe what we choose to believe. Faith usually trumps actual or empirical truth.
True or not, real or imagined, what we choose to believe can empower, inspire, or provide hope and security. In this way, myths can become highly valued.