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How Home Depot Became a Pinterest Powerhouse [Case Study]

How Home Depot Became a Pinterest Powerhouse [Case Study] | MarketingHits | Scoop.it
Understanding What Users Want

While DIY home renovators might go to Home Depot for pipes and wood, the company understands that this kind of item isn’t likely to resonate with Pinterest users. Based on their Q2 2012 reports, about 2% of their total sales come from their online channels, which doesn’t sound like much until you remember that total sales for the company were $20.57 billion that quarter. People aren’t likely to buy certain items online because they want to see them in person, but Home Depot sells lots of items that people are willing to purchase sight unseen, and these are the items the company highlights on Pinterest.
Via Kelly Lieberman
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