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In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world.
Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos!
There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.
For those of you new to Instagram or hesitant to start, I’ve outlined answers to 10 of the Instagram questions I’m most often asked from small business owners.
Building a strong relationship takes time.
It’s true in your personal life and it’s certainly true when it comes to your business.
And while you’re likely making new connections for your business every day, it’s not always easy to keep that relationship going beyond the first interaction.
To help you avoid future heartbreak, let’s take a look at a simple plan you can follow to make sure your new customers turn into long-lasting relationships for your business:
|Suggested by Agnipravo Sengupta|
Facebook revealed in its second-quarter earnings today that it has 399 million mobile-only monthly active users (MAUs). That’s about 30 percent of its active user base of 1.3 billion.
More than a billion users sign onto Facebook from a mobile device in a given month, but the number of mobile-only accounts saw a significant jump last quarter. The company picked up 58 million mobile-only users in the second quarter of this year. Considering that Facebook only added 41 million overall users and 62 million mobile users during the period, there’s a clear trend away from Facebook’s desktop services.
What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?
More than you would think. We want to know what will motivate our followers to act -- and psychology can help you find out just that.
Nobody likes to write sales pages. Well, except copywriters, of course! They spend hours and hours writing something that can make or break a product. They are damn good at it, and they charge accordingly.
But you are not a copywriter, because you don’t like writing sales pages. They are no fun for the most part. All the headline madness, the psychological triggers and storylines, who wants to do that?
But sales pages become pretty interesting as soon as they start working. Meaning, you start see cash coming your way, it becomes a whole lot of fun. Now, it’s a different story altogether.
So if you have about to make an offer to your list or if you are launching a product soon, you must realize the importance of a well written, elegantly crafted sales page. If you are just not very good at writing them, and you certainly can’t afford a copywriter at this stage. What a small business owner to do?
Well, you can learn how to spruce up your sales page, get your basics right – that’s what you can do.
Facebook, after a momentary (and expected) dip in Q1 2014, is back to posting record numbers in Q2. The company had its most successful quarter to date, drawing more than $2.9 billion in revenue and growing to more than 1.3 billion users around the world.
We’ve talked about the effect of the World Cup on Facebook advertising, and it shows: revenue grew in every area of the world, with big quarterly gains in Europe and Asia.
Facebook’s userbase continued to grow, as well. Overall, Facebook has more than 1.3 billion monthly active users and 829 million daily active users. On mobile, Facebook continues to trend upward. In Q2, Facebook reported 654 million mobile DAUs and a little more than 1 billion mobile MAUs.
Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.
Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook.
Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop Now or Buy Now, prompting the user to finish a transaction on the external website. Even if someone doesn’t complete the transaction after clicking Buy, advertisers can know that the user is interested in making a purchase of that particular product, and they can target them with ads for that specific item.
Although we all remember the mom-and-pop shops we used before Amazon, retail is becoming an increasingly Web-based industry dominated by a mix of big companies and savvy, online-only startups. But merging old-school brick and mortar with emerging mobile and Web technologies has the potential to take the retail industry to a whole new level.