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Using Content Curation To Find New Customers.
Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.
As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.
Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.
Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.
In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.
*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com ***
The infographic gives an overview of how busy the social media ecosystem has become by picking out some top stats for the 8 main social networks including Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube, Instagram, and Tumblr.
Via Soraia Ferreira, Jeff Domansky
Is there something you've always meant to do, wanted to do, but just ... haven't? Matt Cutts suggests: Try it for 30 days. This short, lighthearted talk offe...
What mind-blowing breakthrough will result from the advent of Google's high-tech specs? Maybe redesigned men's rooms?
As we all know, content is king and it plays an important role in search engine optimization (SEO). Having good content on each of your pages is also will make your website stand out among the others. It is also what searchengines like and always recommend keeping in practice to provide a reliable and valuable source of information to their visitors.
However, a content/king alone may not have a chance to compete against its competitors without the assistance and help of its companion such as title. Title is the key to get the attention of your targeted readers and it plays an important role to help your content becomes king. Right, content does not become a king unless it has been acknowledged by its readers. So title is the opening door for a content to own a castle. But how do you choose the best appropriate title for your content? Here’s how:
Google is facing another competition investigation, according to the Financial Post. The Canadian Competition Bureau has informed Mountain View of its plans to launch a formal investigation of its Canadian operations. It has not yet requested any information or documents from Google but has informed the search giant of its intention to launch a probe.
The Bureau declined to comment on the scope of the investigation, noting that it is obliged by law to conduct investigations confidentially. Asked for comment on the probe, Leslie Church, Google Canada’s head of communications and public affairs, told the Post: “We will work co-operatively with the Competition Bureau to answer any questions they may have.”
The Canadian Competition Bureau administers and enforces Canada’s Competition Act, among other laws. Among the types of behaviour it investigates are abuse of a dominant position involving anti-competitive practices that “substantially lessen competition in the market, or are likely to do so”.
Google’s search engine is by far and away the dominant player in Canada. According to StatCounter data for April 2012 to 2013 Google’s share has declined over the past year but only very marginally, from more than 90% last year to just under 90% in April this year. The second largest search engine, Microsoft’s Bing, took less than 7% of the market in April 2013.
In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 sure-fire ways to turn them into great CTAs. These will make it fast and easy for you to create your own and start converting visitors.
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An outdoor poster campaign for a children's charity is unlikely subject matter for a YouTube hit. What is the magic behind its success?
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?
Social media’s earliest medium — email — may still be an effective marketing tool for businesses. This infographic shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in a better light. Advertising has a reputation for deception.
The tech world is mystified and frightened by teens. At the same time, tech companies are desperately catering to them, knowing that teens will shape the industry's future.
In a recent report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.
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In the "Google Facebook" Google+ vs Facebook stakes, Google+ is less popular, but that could change as Google puts more resources on the social site.
Via massimo facchinetti
Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up. So one viable alternative is to borrow somebody else’s pipeline. Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers. Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way.... Will it be celebrity, advocates or influencers?
Via Jeff Domansky
Getty Images touches people in a new campaign created by AlmapBBDO. It gives continuity to the awarded campaign "From Love to Bingo" to divulge the videos from the image bank that is the world leader in the creation and distribution of visual content.
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog . Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal.
Here are thirty-three tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
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If you're managing a personal profile and a Google+ business page, it can be a real pain to post to each of them frequently. You can put your business page on autopilot by using the free service Hootsuite to post your RSS feed to your Google+ business page. This will free up your time to share and maintain your personal profile.
Neilsen just released some data from February 2013 showing that Google Plus time-on-site was up year-over-year 112% and Facebook's was down 5.2%
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This deck sets out We Are Social's provocations for the future - the things that we believe will drive and shape our social and digital future over the months t
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Are you looking for a hash tag suggestion tool? Check out Tag Optimizer. In this article the video shows three ways to get suggested hashtags
Worldwide sales details of Tablets and Computer. Reasons for the tablet uptake. Top Tablet and PC Brands. Top activities for PC and tablet users.
Aral Balkan on why experience design is crucially important and why it is everyone's responsibility. Yes, even yours.
Our latest infographic on Mobile Friendly Emails will walk you through the importance of adapting responsive mobile email techniques in 2013
Suffering from underperforming marketing KPIs? Read this post and learn how to fix those guys!
Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly.
Months are no longer tracked and measured on the 31st. Instead, each day stands alone as a projection of your business goals, acting as a small part of a bigger picture that we can now analyze, pixel by pixel.
This is great when things are going well and goals are being hit, but when they’re not, you’ll often find yourself on the wrong side of a tongue lashing. The bottom line is as marketing directors and managers, we’re all responsible for fueling the machine that makes everything else possible. So what happens when our KPIs are underperforming?
Well … start by controlling your breathing with the nearest brown paper bag. After that, you’ve got to grab your marketing by the bootstraps and make the necessary adjustments in order to provide your CEO with the ROI they’re looking for. Below I’ve detailed six metrics highlighted by CMO Mike Volpe on this very blog, how to identify when they’re underperforming, and how to make the necessary adjustments to save your bacon. Here’s how.
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Well worth the read no matter your experience level. Get a head start or a new perspective, just read and put into action.
Nice topic, I thought it is very useful.