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Rescooped by Brian Yanish - MarketingHits.com from Curation & The Future of Publishing
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Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | MarketingHits | Scoop.it

"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog. 


Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.


How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue  to justify it. Like some bloggers do. 


As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:

- Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic;

- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.


But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell. 


Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?


Via Deanna Dahlsad, Guillaume Decugis
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Brian Yanish - MarketingHits.com's comment, October 3, 2012 5:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 6:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment, October 4, 2012 10:16 PM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
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Scooped by Brian Yanish - MarketingHits.com
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What Made WhatsApp Worth $19 Billion?

When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.

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Social Risk: Why Word of Mouth Doesn’t Work in Social Media

Social Risk: Why Word of Mouth Doesn’t Work in Social Media | MarketingHits | Scoop.it

An interesting study, “Why recommend a brand face-to-face but not on Facebook?” has just been published in the Journal of Consumer Psychology, looking at differences between word of mouth recommendations in social media and in person.


Bottom line, people are far less likely to recommend brands to each other in social media because of the perceived ‘social risk’ social media recommendations entail (‘social risk’ = risk to your public image and reputation if your recommendation sucks).  People don’t recommend (often) on Facebook because Facebook recommendations are public, written and broadcast (in contrast to the private, oral, and personalised one-to-one recommendations of traditional word of mouth).

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5 Sources of Online Traffic You’re Probably Ignoring

5 Sources of Online Traffic You’re Probably Ignoring | MarketingHits | Scoop.it

Keeping an eye fixed on your company’s most predominant sources of web traffic -- such as search engines and social media -- is a great place to start when it comes to optimizing a content strategy and building audiences. But there are quite a few other traffic sources that deserve your attention, too.


Whether you’re burned out on the same old Google numbers or are actively looking to expand a more creative outlook, here are five traffic sources that many webmasters may have never heard of but which can yield enormous payoffs.


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Mobile Madness: Small Business Mobile Adoption on the Rise #infographic

Mobile Madness: Small Business Mobile Adoption on the Rise #infographic | MarketingHits | Scoop.it
Recently, we set out to learn more about how small businesses are using mobile technology to help run, market, and grow their business.
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You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon?

You Can Now Embed Tweets Within Tweets – is Twitter’s ‘Retweet With Comment’ Coming Soon? | MarketingHits | Scoop.it
Huge update from Twitter today that, while appearing fairly simple on first look, could be an early indication of some big changes on the platform: you can now embed tweets within tweets.
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How Are Search Marketers Using Twitter in 2014?

How Are Search Marketers Using Twitter in 2014? | MarketingHits | Scoop.it

For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about. The report includes data about:


  • Popular hashtags used by SEMs
  • Which apps and platforms drive Twitter sharing among SEMs
  • Popular sources of shared content
  • Most retweeted and mentioned publishers and individuals


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malek's curator insight, July 31, 8:48 AM

insight into the daily conversations of search engine marketers.

No Boxes's curator insight, Today, 11:11 AM

What top SEM's are tweeting about and how. #socialmedia

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How to sculpt tweets for maximum engagement (Infographic)

How to sculpt tweets for maximum engagement (Infographic) | MarketingHits | Scoop.it
Take a look at this great infographic from The Media Octopus to find out how to carve the most engaging tweet out of 140 characters.
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the360man's curator insight, July 31, 8:58 AM

8 types of tweets that will help you generate more engagement on twitter.

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Twitter Picked Up 16M Active Users In Q2

Twitter Picked Up 16M Active Users In Q2 | MarketingHits | Scoop.it

In its most recent quarter, Twitter didn’t just report stronger-than-expected financials. It also showed continued user growth, which has been an ongoing concern for the company.


Twitter says there were an average of 271 million monthly active users, compared to 255 million in the first quarter of this year. (Of that total, 211 million active users were mobile, representing 78 percent of all active users.)


That’s an increase of 16 million users, or about 6.3 percent quarter-over-quarter, and an increase of 24 percent year-over-year.


Concerns over user growth were reportedly a big cause of Twitter’s executive shakeup last month. The company’s active user base has never actually declined on a quarterly basis, but its growth appeared to be slowing, reaching a low of 3.9 percent at the end of last year.

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Make the Most of Customer Journey Mapping

Make the Most of Customer Journey Mapping | MarketingHits | Scoop.it

With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.

Brian Yanish - MarketingHits.com's insight:

Knowing your customers needs and pain points can be used to strengthen your product or service offering.

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LinkedIn revamps its user profiles to help you increase your business contacts

LinkedIn revamps its user profiles to help you increase your business contacts | MarketingHits | Scoop.it

LinkedIn is revamping user profiles on its mobile app, making a big design change as it seeks to help its members, their interests and other details stand out.


“Your LinkedIn Profile is your professional identity of record. It’s also the heart of LinkedIn. Your new profile helps you tell your story to other professionals when they’re looking for you on the go,” the company said in a blog post.


The new profile is certainly more visual. It lists out mutual connections, in addition to basic details like name, employer, job title, etc. LinkedIn explains that the idea is to enable you to get a quick feel for shared interests and connections with a person before you meet them, or indeed connect with them on the service.


Here’s how it looks when you view your own profile, profiles of people you already connected with, and those of people who are outside of your network. (Oops, I just sent Ben an invite… I’m not a heavy LinkedIn user.)

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donhornsby's curator insight, July 29, 5:42 AM

(From the article) : The new profiles are launching on mobile first because the company says that the platform “forces us to innovate and radically rethink, focus and simplify what’s most important” – while mobile also accounts for 43 percent of visits from its users too, LinkedIn said.

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Business Basics | Overcoming Sales and Marketing Objections

Business Basics | Overcoming Sales and Marketing Objections | MarketingHits | Scoop.it
If you build it, they will come. Nice movie line, horrible business advice. OMD looks into overcoming sales and marketing objections, before they are raised.
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How to Market Your Business on Facebook Successfully

How to Market Your Business on Facebook Successfully | MarketingHits | Scoop.it

If your business uses a Facebook Page for promotion, there’s a lot more to maintaining your presence on the site than just posting updates.


Maintaining a good Facebook Page includes engaging with the public, responding to comments from your followers, and keeping the site updated with current information. There are caveats to these rules, too, of course.


How can you maximize Facebook for your business? Here are some articles that Small Business Trends has created on the topic. Hopefully, these will be resources for your small business while maximizing Facebook as a marketing and communications tool.


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Rescooped by Brian Yanish - MarketingHits.com from Social Media Strategy
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How to Run Successful Campaigns on Google+ | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Run Successful Campaigns on Google+ | Convince and Convert: Social Media Strategy and Content Marketing Strategy | MarketingHits | Scoop.it
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C's of developing a Google+ campaign that engages your audience and drives awareness for your brand.

Via Rebekah Radice
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Twitter Transparency Report: 2,058 Account Information Requests, up 46% [REPORT]

Twitter Transparency Report: 2,058 Account Information Requests, up 46% [REPORT] | MarketingHits | Scoop.it

Twitter has released its fifth Transparency Report, a bi-annual update that aims to “provide more meaningful and constructive insight into the global government and copyright requests we receive, and their respective impact, with the goal of making this report more compelling and informative for you”.


Through January 1 to June 30 of this year, information requests from governments are up an eye-opening 46 percent, totalling 2,058 requests, compared to 1,410 in the last six months of 2013.


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Most Companies Don't Get How Customer Service on Social Media Works

Most Companies Don't Get How Customer Service on Social Media Works | MarketingHits | Scoop.it

About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.


However, some companies are genuinely shirking their duties on social media. The survey shows that 20 percent are not responding at all to customer complaints on social media. Perhaps they don’t have bandwidth to handle the comments, or they don’t realize their lack of investment in social media can do serious damage to their reputation and bottom line. (We’re not sure how they couldn’t know, but hey, not everyone’s caught up to 2007 yet.) 


Social media has blown the traditional customer service protocol wide open. Though companies may still push people to customer service hotlines or emails, there’s now Twitter, Facebook, Tumblr, and countless other outlets for customers to share their voices. 


So why is responding to customer complaints on social so critical? 

Brian Yanish - MarketingHits.com's insight:

Have you had a bad customer service experience on social media, I know I have?

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Twitter’s future could depend on pushing video tweets to other sites

Twitter’s future could depend on pushing video tweets to other sites | MarketingHits | Scoop.it

The old metric that tracks the growth of Twitter’s logged-in user base might not be relevant for much longer. “Viewing audience” might become an important thing to watch in Twitter’s performance numbers.


That’s because Twitter is getting much better at, and much more focused on, extending sponsored content out to other websites, where people who don’t even have a Twitter account might see it.

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More #INFOGRAPHIC

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More #INFOGRAPHIC | MarketingHits | Scoop.it
Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]
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No Boxes's curator insight, Today, 11:13 AM

#Social media cheat sheet re image sizes for ads.  Great tool!

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How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic] | MarketingHits | Scoop.it
Did you ever stop to think about how much of your personal information is out there on the web?
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Turn Marketing Messaging & Sales Content into Sales Conversations

Turn Marketing Messaging & Sales Content into Sales Conversations | MarketingHits | Scoop.it

Ask any marketer or sales enablement professional how many marketing/sales messaging projects they have completed or participated in the past 10 years and you will hear anywhere from none to over a dozen.


Ask those same professionals, how many of those projects actually paid a dividend on the investment and effort to create them and you will get a lot of head shaking.

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Sometimes you just want to say thank you #TDThanksYou

TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. 
A thank you can change someone's day. #TDThanksYou

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Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform | MarketingHits | Scoop.it
 Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTunes.
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Top 17 Best Facebook Marketing Survival Tips Online #Infographics

Top 17 Best Facebook Marketing Survival Tips Online #Infographics | MarketingHits | Scoop.it
Infographic on Facebook viral Marketing strategies and guide with best Facebook marketing tips along with using Google+ Plus, LinkedIn Social networks
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Annemarie Nier's curator insight, July 30, 1:21 AM

Facebook Marketing isn't dead. Maybe your just doing it wrong?

Robert Stevens's curator insight, July 30, 9:47 AM

Infographics and Marketing, the ultimate combo.

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3 Tools to Create a Social Media Hub

3 Tools to Create a Social Media Hub | MarketingHits | Scoop.it

Are you using user-generated content in real-time?


Do you want to display all of your social media updates in one place?


Streaming social updates to a social hub encourages your audience to share more, in real-time.


In this article you’ll discover three tools that pull your social conversations to a single hub.


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Rescooped by Brian Yanish - MarketingHits.com from Everything Marketing You Can Think Of
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Want blog posts shared on social? Design for mobile users

Want blog posts shared on social? Design for mobile users | MarketingHits | Scoop.it
If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading

Via Jeffrey Lapin
Brian Yanish - MarketingHits.com's insight:

I would totally agree, make the whole site mobile friendy.

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Jeffrey Lapin's curator insight, July 28, 1:39 PM

Corporate and branded content gets shared more on mobile than desktops.

 

From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:

 

"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.

 

In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."

 

My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.

BCP Design's curator insight, July 28, 10:56 PM

web design

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How Social Media Impacts Customer Service by @2TALLINmania

How Social Media Impacts Customer Service by @2TALLINmania | MarketingHits | Scoop.it
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number.
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