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Using Content Curation To Find New Customers.
Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.
As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation. No it will not completely eliminate business owners creating content for their website but adds a whole new area of content development for a website.
Over the past two years I’ve tested different content curation sites and tools and have found Scoop.it to be the leader in both innovation and traffic building potential.
Below are examples on how Scoop.it can drive traffic and help to show the world, yes the world that your business knows your market.
In this article are 3 areas that when done correctly can drive new traffic to your business or brand?.
*** If you would like help setting up a Scoop.it traffic generator for your company. Contact Brian at 1-888-535-9139 or Email Me ideas@marketinghits.com ***
Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on Facebook.
Optimal says it looked at the data from 4,330 brands, representing a total of 3.49 billion Facebook Likes and 595 million Twitter followers. Last week, those brands added 18.5 million new Likes and 4.5 million new followers — so on a percentage basis, their following grew 55 percent more quickly on Twitter than it did on Facebook.
Now, you might quibble about whether pitting Facebook Likes against Twitter followers is a bit of an apples-and-oranges comparison, but those are, ultimately, the main ways that businesses can count their following on each service. You could also point out the Twitter audience is still smaller than it is on Facebook — so even though Optimal said Twitter grew more quickly, the brands in question actually got more Facebook Likes than new Twitter followers.
Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average?
Honoré de Balzac is said to have consumed the equivalent of fifty cups of coffee a day at his peak. He did not drink coffee, though—he pulverized coffee beans into a fine dust and ingested the dry powder on an empty stomach. He described the approach as “horrible, rather brutal,” to be tried only by men of “excessive vigor.” He documented the effects of the process in his 1839 essay “Traité des Excitants Modernes” (“Treatise on Modern Stimulants”): “Sparks shoot all the way up to the brain” while “ideas quick-march into motion like battalions of a grand army to its legendary fighting ground, and the battle rages.”
Balzac’s novels and plays endure, but modern science is challenging his view of caffeine causing ideas to “quick-march into motion.” While caffeine has numerous benefits, it appears that the drug may undermine creativity more than it stimulates it.
Some brokerage firms are using touchscreen technology in their storefronts to allow passersby on the street to easily flip through listings. NY1's Real Estate reporter Jill Urban filed the following report.
New technology has made it easier than ever to shop for real estate. Thanks to websites and apps, the tools to look for a home are right at one's fingertips.
Now, some brokerage firms have found a new window of opportunity to help draw clients in — the touchscreen.
"In a world of instant gratification, we now have the opportunity of having our client just touch our storefronts and interact with us instantaneously," says Matthew Leone, the director of Web marketing for Halstead Property.
The long-term impact of spending one’s life in the real world while constantly connected to the virtual one is not yet fully understood.
Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li * Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools. The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
Via Martin (Marty) Smith
When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to aForrester study commissioned by Elastic Path.
The 3 key challenges in delivering successful digital projects survey respondents were identified as:
1. Not enough designers and developers. New and innovative projects that require skilled resources, and capacity to get the job done, and responsibility often falls on the shoulders of an already stretched IT team. 2. An inability to respond fast enough. As with many IT projects, time to market for new digital experiences is hindered by resource and technology constraints. 3. Unsuitable technology. Existing enterprise applications are often not equipped to handle multiple devices, clients and create a consistent customer experience across channels and touchpoints.
Only 25% of IT professionals report they have enough designers and developers, while 16% believe they respond to changes and new devices fast enough, and 25% believe their existing services and systems cannot support mobile demand for scale or performance.
With the rise of mobile comes the increased need for mobile apps and with the rise of mobile apps comes the debate on how to build them. Right now the battle is between HTML5 and Native apps. There are many benefits and downfalls to both, but it looks like it will depend on timing.
Many different people have weighed in on this conversation trying to steer people one way or the other, but I feel that one will simply replace the other. As of right now building Native apps is the only way to go based on just a few main points – User experience / Monetization / Accessibility.
A revisualization of five key slides from the influential 2013 Internet Trends report from Mary Meeker.
5 Social Media Contests That Ended Horribly Wrong Business Insider This week, EE faced a social media backlash after an error in competition guidelines meant that people received TicketMaster vouchers instead of weekend passed to Glastonbury.
Via Danielle Uskovic
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable.
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One of the biggest challenges facing marketers is achieving engagement with email marketing. Obtaining someone’s email address is an awesome privilege, but getting that person to open an email can be an impossible task.
In this post, we’ll be discussing three steps for achieving more engagement through email, from start to finish. Each step will need to be completed successfully in order to get engagement. For example, if you have a bad subject line, people won’t open the email, and then you’ll have zero engagement. So I’ll provide examples of good subject lines and messages and hope you will be inspired by them. Let’s begin.
Sure there is. While the content that you post on Twitter will vary depending on your business, paying close attention to how you tweet can dramatically improve your engagement rates. Having a clear call to action, being mindful to use proper punctuation and shortening URLs (with Bitly) are simple steps everyone can take to optimise the quality of their Twitter output, maximising reader interest and significantly improving ROI.
Vine has seen impressive growth since its January launch. The app was released for Android users earlier this month, and has since surpassed Instagram in both downloads and social shares. With more than 13 million users, and counting, it’s now fair to say that Vine is here to stay.
It is also clear that Vine means business. We saw brands jump on the Vine-wagon fast and fearless. However, a few early adopters have since become social dropouts.
"Sure, you get 70 percent of your clicks in the first two days," Pinquora CEO Shara Verma told me last week. "But there's a huge long tail. Clicks kept coming all the way for 30 days, and even beyo...
Via Kelly Lieberman
With speculation that Facebook might be launching an RSS reader at its press event next week, it’s important to think about why users loved the Google Reader experience. Hint: it wasn’t because Google Reader was social.
Via gdecugis
Are you satisfied with the way your Pinterest brand page looks? Would you like it to be perfect? A complete and flawless Pinterest brand page is the requisite..
Via Bonnie Manis
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.
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Recently at the Worldwide Developers Conference, Apple introduced the latest version of its mobile operating system – iOS 7. Consumers and developers had been eagerly waiting for this release and some of the renowned tech experts predicted that iOS 7 will bring changes in both appearance and functions. However, when it was finally revealed, the audience was surprised to see the plethora of changes and upgrades in this cutting-edge operating system. Here I will highlight some 14 exclusive iOS 7 features. If you are an iPhone or iPad fanatic, fasten your seat-belts as we start our journey inside the wonderful and vibrating world of iOS 7.
Man of Steel, the new Superman movie from director Zack Snyder, soared into theaters this weekend. It makes us wonder — in the digital age, how has Clark Kent still been able to conceal his true identity?
Seven Colossal FacebookStrategies for Nonprofit SuccessA webinar by John Haydon
You’ve crafted your Pulitzer-worthy email, it’s mobile-friendly, and ready to inspire action. Your work is done, right? Not just yet.
Before you click “send,” make sure your subject line is up to snuff because as good as your email is, it may never get opened without a great subject line. Successful subject lines can significantly increase your open rate. When it comes to writing subject lines, many of us don’t know where to start or what works best. And then you add in the term “mobile-friendly” and forget it. By that point it’s easier to just string together random words, send, and hope someone opens your email.
But let’s back track for a second. What exactly is a subject line? The subject line is that short little sentence, right beneath the sender’s name, that you see when you receive an email.
If you have an active social media presence, whether it’s through writing on a personal or corporate blog, tweeting your life away, pinstagraming it or facebooking it, there eventually comes a time when you may stop and wonder: how can I monetize this presence, in particular if you have grown a vribrant community of fans, readers and followers? This question is even more acute for travel bloggers, seeking to make a living out of their writing, not just by getting free travel & expenses, but by actually gaining a revenue stream. One potential avenue is through SMS – no, not a short message service on your mobile, but rather: social media sponsorship.
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