It’s no surprise that content tops the list. But what was most revealing in this year’s study was how much content is being absorbed, the channels through which the content is being consumed, and the consumption behaviors of the different generations of consumers.
While the assumption may be that social media is climbing to the top of preferred content consumption channels, think again. What we’ll uncover in this research is how social media usage has actually dipped this year, but why we don’t think it will be for long.
Buyers are seeking out content more and more regularly. You spend a lot of time every week creating content, so this should bring you some comfort: According to this year’s research, the “sheer amount of content sought by buyers” has increased significantly.