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Have you seen the new

Have you seen the new | MarketingHits |

Klout launched a preview of their new site refresh today to a few select users. One of the big changes is that the new Klout pulls in even more data to create it’s influence scores.

Previously Klout pulled in less than 100 metrics to create their scores. It now utilizes over 400+ data sources. That is over 4 times as much data. I can’t say how much better the scoring algorithms are, but we will be looking into this for a more informed response. But this much more data is an impressive add on to the service.

From the Founder

We got a quick look at the site refresh from Joe Fernandez, Klout CEO, who shared these thoughts.

“Besides an updated scoring algorithm that increases the number of data sources to over 400 and includes real-world influence from Wikipedia, the big change is the introduction of Klout “moments”. Moments is the story of your influence – it puts more emphasis on showcasing your best content and less emphasis on your raw Score. You will also find a new dashboard that adds a huge layer of transparency by displaying the impact of every interaction on your Score.

We are really proud of this release and hope you like it. There is still a ton of work to do but we feel like this is a huge step towards our mission of helping every person understand and be recognized for their influence.”

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