You've seen us on Scoop.it and around the social web now, let us help you and your business connect with your customers.
MarketingHits knows the power of content curation together with the proper branding and mobile friendly website design.
Nobody "Likes" a boring website, let us help you!
Contact Brian at MarketingHits.com Click Here
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
The report was based on an analysis using Convertro's multi-touch attribution technology of 500 million clicks, 15 million conversions, and three billion impressions that occurred in 1Q14.
In aggregate, social media ranked slightly ahead of display ads in driving conversions, but behind both affiliate marketing and email, the analysis found.
Social media marketing is no longer an option for today’s small business owner.
With as many as 90% of small businesses using social media, the question isn’t when, but how you will use it to expand and grow your reach.
But too often, business owners feel stumped by social media, allowing it to take a back seat instead of harnessing its power.
Maybe it’s a fear of the unknown or the overwhelm that comes with learning something new. Whatever the case, the effective use of social media can confuse even the most seasoned business marketer.
But the good news is this.
No matter what stage you’re in, you can reinvent your online presence.
Make a few tweaks to shift your use of social media and immediately improve your results.
You may already know that Twitter is one of my favorite platform for generating high-quality, targeted leads for my business. But I always caution business owners that in order to generate leads, you have to go in with a plan. If you don’t, you are likely to spend tons of time on Twitter and have little to show for it.Following are 9 simple strategies you can use to generate leads on Twitter.
These will help to ensure your connections are targeted, and will give you the best chance of moving your followers into your marketing funnel.
Do you find yourself using social media apps such as Twitter, Facebook, Instagram and Snapchat more today than you were a year ago?
You’re not alone. New data from Localytics reveals that time spend in social networking apps has risen by 49 percent year-on-year, largely due to very strong “snacking” like behaviour.
Overall, people are spending about 21 percent more time in apps this year than in 2013, with music apps seeing the biggest increase – up 79 percent. Health and fitness apps were up 51 percent, with social media apps third.
Why you should seriously bulk up your number of connections on Linkedin.
At a glance, LinkedIn and Twitter are about as different as two social networks can be. Twitter is microblogging, LinkedIn has serious publishing power for longer form content. Twitter can be laid back and more conversational, whereas LinkedIn is typically more professional and even formal.
An infographic from Zerofox.com takes a similar walk down memory lane, reminding us that before social networks, we had things like Post-it notes, Polaroid cameras, bulletin boards and rolodexes.
Here are a few examples of how technology has evolved to replace the desktop items of yesteryear:
Twitter = Post-it notes: When Art Fry, the inventor of Post-it notes, first developed the product, he said, "What we have here isn't just a bookmark. It's a whole new way to communicate." Little did he know his shorthand communication tool would be replaced by 140-character tweets.
Instagram = Polaroid cameras: When Polaroid cameras debuted in 1948, it was the first time people could see photos minutes after they were shot. The pictures also had room for handwritten captions. Instagram, however, is the new way to shoot, document and share photos quickly.
Bulletin boards = Pinterest: Remember when you pinned lists, notes and photos to the bulletin board above your desk? Now you can pin those items on Pinterest.
Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
At our startup Curagami (http://www.curagami.com) we had an epiphany. Most valuable content is THEIRS not YOURS. Testimonials rock. We knew that :). M
Going into its 45th season, Sesame Street gives us a glimpse of its future. Plus, clips from our favorite historic episodes.
You may remember sitting in rapt attention, wondering if anybody would believe that Mr. Snuffleupagus was real, or giggling hysterically about Oscar the Grouch’s musical ode to trash. For generations of viewers, Sesame Street is a portal to a simpler, more innocent time in their lives. This creates something of a quandary for the show’s producers: how do you keep evolving a show so it doesn’t get stale without offending its devoted fans?
How often do you just want to collapse at the end of the day; falling into the couch like you’ve become an integral part of the fibers? Letting it absorb all the day’s hectic work, demands, challenges and headaches? It’s like a warm embrace from a heating pad.
I know you’re wiped out…
Learn to delegate and grow your business!
Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.
Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.
Social media analytics company Shareablee ranked National Geographic as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. Today, National Geographic has an audience that’s 40 million-strong between Twitter, Facebook, and Instagram. The Washington, D.C.-based nonprofit owes its social success to a cohesive cross-network strategy designed to…
Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives.
Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space?
When it comes to effective B2B social storytelling, it’s not about shrinking the story to fit within character limits. Rather, it’s about using social tools to make the story bigger. Here’s how you can make your story bigger on social networks:
Hang on to your socks. If you care about ecommerce, you’re about to get a rude statistical awakening.
Mobile shopping is huge. And if you’re not doing something about it right now, you’re going to miss the bus. Today, the name of the game is mobile. Not just mobile optimization or mobile search, but the entire mobile experience — from search to conversions.
Get a hold of these statistics, and you’ll never view mobile ecommerce in the same way.
78% of mobile searches for local business information result in a purchase.