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Supercharge Your Brand With An Emotional Selling Point Story

Supercharge Your Brand With An Emotional Selling Point Story | MarketingHits | Scoop.it

In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners might perceive branding as a good-to-have or only for companies that are cash rich.


Here's what I love about this article -- the author's advice that these days, a business does not need a Unique Selling Point (USP) but an Emotional Selling Point (ESP) for branding and marketing instead.


What a good point! I also like his sage advice to craft an attitude and a belief. 


Read the article for more insights on how to incorporate his ideas into your business. It's a short read, but worth it!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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