With Twitter’s much more polished live-streaming app Periscope now on the market, Meerkat needs to strengthen its own social graph to keep users from straying to its new competitor. So today Meerkat for iOS was updated with recommendations of people to follow, a way to follow people from inside streams, and ways to discover streams your friends like. It’s also trying to neutralize some Periscope talking points like Meerkat being too publicly chatty by letting users opt out of syndicating their comments to Twitter.
Facebook co-founder Mark Zuckerberg on Thursday proclaimed the successful test of a wide-winged, solar-powered drone built to deliver wireless internet service to remote spots. "Aircraft like these will help connect the whole world because they can affordably serve the 10 percent of the world's population that live in remote communities without existing Internet infrastructure," Zuckerberg said in a post on his Facebook timeline. The unpiloted aerial vehicle, or drone, has a wingspan greater tha
You might think that getting global traffic or building a global audience requires big marketing budgets for translations, localizations, ccTLDs, ads, and other multiple items that involve a middle man (who will want to charge you fees). You can do better than that.
The Web is a global sales platform, and the products and services that you are selling have the potential to be very popular in areas outside the U.S. That is if your product is (as it should be): 1) digital, 2) scalable, and 3) distributed globally.
Apple's first smart wearable will be arriving on consumers' wrists in about a month, but the first Apple Watch-ready apps have already started arriving in Apple's App Store.
Among other apps, Twitter, Evernote, Expedia, the New York Times and Target have been updated with support for the upcoming wearable, 9to5Mac noted.
Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers.
Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate with their partners by driving traffic to their online properties. This action increases sales and ROI.
Here is a 3-step online strategy to reach your consumers and encourage them to shop
Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case.
The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.
A new report from Econsultancy and Oracle Marketing Cloud investigates marketers' ability to measure ROI from a range of digital channels.
Your marketing department wears many hats. Among them there’s the PPC hat, there’s the content hat (which is fit for a king), and there’s the demand generation hat – just to name a few. The demand generation hat is worn by anyone who is creating any sort of demand for your product or service.
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.
Today, I saw the future and it is Periscope. The app, which only launched earlier today, had its first moment in the spotlight as an explosion rocked New York City.
Within seconds, feeds started popping up on Periscope with first-person views of the scene. I watched it unfold from afar. Then I jumped into another stream, which was a block away. Then, another stream from right in front of the explosion.
Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen.
Why does this happen?
The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It looks good but it doesn’t work.
People think that design is just about how it looks, but as stated by Steve (that Apple guy). “Design is not just about how it looks. It goes much deeper than that. It’s how it works“.
If your site visitors love the content and want to share it then don’t make it hard for them.
Last year, Amazon gave a boost to its Prime members when it launched a free, unlimited photo storage for them on Cloud Drive. Today, the company is expanding that service as a paid offering to cover other kinds of content, and to users outside of its loyalty program. Unlimited Cloud Storage will let users get either unlimited photo storage or “unlimited everything” — covering all kinds of media from videos and music through to PDF documents — respectively for $11.99 or $59.99 per year.
And those who want to test drive it can do so for free for three months.
The move is a clear attempt by Amazon to compete against the likes of Dropbox, Google, Microsoft and the many more in the crowded market for cloud-based storage services. It’s not the first to offer “unlimited” storage, but it looks like it’s the first to market this as a service to anyone who wants it. Dropbox, for example, offers unlimited storage as part of Dropbox for Business, Google also aims unlimited options currently at specific verticals, with its enterprise version, Drive for Work, its closest competitor; Microsoft also offers a business user-focused service for those who subscribe to Office 365.
As the second day of its F8 conference began here at Fort Mason in San Francisco, Facebook announced the first hardware it plans to use to beam the Internet down to billions of people around the world.
Codenamed Aquila, the drone has a wingspan comparable to a Boeing 767 yet uses lightweight materials that allow it to weigh less than a car.
If you look at Uber’s financials, you might not realize that 2014 was a rough year for the company’s image. Despite being less than six years old, Uber is projected to earn $10 billion in gross revenue this year, and the company was recently valued at $40 billion.
This success certainly doesn’t reflect the company’s ability to foster love from drivers and local governments. It reinforces the fact that, despite Uber’s PR nightmares, the company’s business model is incredibly solid. The ride-sharing marketplace has not only managed to turn the transportation industry on its head, but it’s also become a shining example of the sharing economy.
Facebook’s F8 conference today, it unveiled a number of big new changes to its service that transforms Messenger into a platform, expands Facebook Video even further and offers deeper integrations than ever for developers.
The changes are actually really cool and great news for developers — Facebook is finally turning Messenger into the hub for everything, like LINE and WeChat already did in Asia — but they also signal something much larger.
member all those attempts Facebook made at taking over your phone? There was the HTC First, Facebook Home and even Messenger Chat Heads.
The company has always wanted to own a good chunk of your phone, but today, it’s finally making a play to take over phones by going after the one already in your pocket. This time, it might just work.
There’s one important thing we have to get out of the way:
Growth has nothing to do with tactics; it has everything to do with process.
The Four Reasons to Focus on Process Before Tactics
Balfour is asked all the time what tactics or hacks work best. This is the wrong question to focus on. Why?