Looking for new ways to connect with your customers?
Have you considered live video via Periscope?
Broadcasting live on Periscope lets you build meaningful relationships with your customers and prospects.
In this article, you’ll discover five ways to use Periscope to improve customer engagement.
Do you use Facebook ads to promote your physical store or event?
Want to know if your ads are driving foot traffic?
Facebook now lets you track in-store or live event visits that occur after people see or engage with your Facebook ads.
In this article, you’ll discover how to track conversions on Facebook ads for offline events.
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017.
According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
So, how can subscription box services improve retention in the long-term?
Here are five ways, as well as a few examples of the techniques in practice.
If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”
Learn an 8-step process for building a personal brand on Twitter, inspired by an impressive lineup of well-known experts.
Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?
We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
Pinterest is popular in Canada! In fact:
- In 2015, the number of Pinners in Canada increased by 50% YoY
- More than 4.4 billion ideas have been saved by Canadian Pinners
- Every day, Pinners in Canada save 3.9 million Pins
- The most popular categories include: food & drink, DIY & crafts, women's fashion, home decor and hair & beauty
Facebook appears to be testing a new feature that lets you find nearby wireless hotspots. Not long ago, Facebook started asking Pages to list Wi-Fi locations at their physical addresses. It seems this is the backbone that the information is built on, but it might also lend itself to some inaccurate results. Europe, are you ready? …
Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.
The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States.
Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.
According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.
The survey population consists of a mix US businesses, a subset of which qualify as small businesses. However, some of the respondents have significant annual media and marketing budgets of more than $100,000 and represent larger-spending advertisers.
Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications.
For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October.
It’s been said that there are no stupid questions. But are there stupid question headlines?
People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics.
These types of pages also tend to rank well, get shared, and attract links. For example:
- Google kills Right Hand Side Ads: what does this mean for marketers and users? Search Engine Watch (3K shares, 226 links)
- Microsoft Wants Autistic Coders. Can It Find Them And Keep Them? – Fast Company (47K shares, 93 links)
- Trump’s history of corruption is mind-boggling. So why is Clinton supposedly the corrupt one? – Washington Post (867K shares, 144 links)
But could question headlines actually hurt how your content performs in the long-term, especially in organic search?
Yes. Yes they could.
Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010.
Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something.
As marketers, measuring mobile moments that matter — by understanding and optimizing mobile traffic, mobile engagement, mobile conversion and mobile revenue — is critical to developing a successful mobile-first strategy that improves performance.