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MailChimp Snap campaigns start with a photo. Grab one from your camera roll or your Instagram account, or take a new one with the app. Then write a short description of the product and provide a title for the campaign. You can add a URL from your online store to make the photo clickable, too. All 3 templates are mobile-focused and designed to showcase the product photo you’ve taken.
Once your campaign is ready, select a list and filter it by subscribers, or send to a segment you’ve already created. From there, it’s just like any other campaign.
Managing your social media presence can be a full-time job—and an expensive undertaking. A host of products is available to help, but not every tool is right for everyone. Read on to learn about three apps that can help you post your content across various social networks, and, in some cases, a bit more.
Social media can impact how and where we spend our money. More than three-quarters of US consumers, for instance, report that their friends’ social messages directly influence their buying decisions.
But the challenge here for businesses is that you can’t influence a social media audience you don’t have. Companies can post on Twitter, Facebook and other networks all day long, but that effort amounts to little without significant social followings on the receiving end.
Many businesses in this position, however, may be overlooking a crucial resource that’s already on their payroll: their own employees.
A company’s own employees represent an untapped, internal social marketing army. A little math reveals the potential. Let’s suppose a mid-sized company new to social media is able to gain an audience of 1,000 Twitter followers on its corporate account: significant but perhaps not the critical mass needed to drive sales. Now let’s suppose that that same company has 100 employees, each of whom has an average audience of 100 Twitter followers. If all of those employees share the company’s updates, the potential reach is now 10,000 Twitter users—a ten-fold increase.
Call it the “LinkedIn Effect.” Social networks like LinkedIn and Facebook have changed the nature of human interaction forever.
Certainly, social media is now pervasive among young and old alike for social purposes; it is fun, sometimes voyeuristic, and often unexpectedly entertaining. Yet for professionals seeking to achieve the highest levels of position and impact, it is no longer an optional activity. Long-term career success is now dependent upon it.
Why? The reason is folded into our brains, which have evolved greatly over time in order to manage our personal networks. Within each of our networks, different people play different roles. Sociologists label those in our inner circle — family, best friends from high school or college, longtime co-workers and perhaps a handful of others — as “strong ties.” These are people we stay in close touch with and have frequent interaction. We share a common experience.
Do you use Facebook to promote your business?
Are you struggling to find ways to get noticed on the platform?
With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.
Here are four marketing tactics you can use to get more out of your Facebook advertising.
A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts.
But for this to be effective, both consumers and marketers have to change previous behaviors.
Consumers have to recognize that to receive more relevant and personalized communications, offers, and experiences, they need to provide deeper personal or business information.
Marketers have to recognize that to competitively differentiate, they have to provide significantly more personalized communications, offers, and experiences. However, true personalization is based on much more than traditional transactional data. Marketers must earn the right to collect increasingly deeper levels of preference-based data.
Facebook has added more context to its hover cards. Now, when you mouse over a friend’s name in chat or on News Feed or timeline, you can see more detailed information.
The format for hover cards for pages does not appear to have changed.
With this new hover card format, you can see information such as mutual friends, recent check-ins and event RSVPs. If you hover over the name of someone who is not a friend, you can see mutual friends, as well as whatever information that user has made public, such as job, birthdate or hometown.
Here’s what the hover card used to look like:
If you’ve read any lists on Twitter tips, whether for beginners or for experts, you’ve likely come across the common advice to use Twitter lists.
Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience.
There’s also a number of unique ways to go about them.
With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social channel.
To learn more, we asked 10 founders from the Young Entrepreneur Council (YEC) why they weren’t yet ready to leave Facebook for business behind. Here's what they told us.
Facebook’s launch of Pages back in 2007 was (arguably) the beginning of social media advertising. For the first time, brands could establish a strong presence on Facebook and build a large audience of potential customers, giving birth to the term “cost per fan”.
Monica Lewinsky is, of course, the former White House intern whose “inappropriate relationship” with U.S. President Bill Clinton in the 1990s led to Clinton’s impeachment. The affair was global news and Lewinsky gained worldwide celebrity status.
Fast-forward to 2014, and she’s finally joined Twitter.
As the palette of messaging apps continues to crowd up, its important for companies to convince users to stick with their own particular service. In that line of thought, Facebook just released its first video ad for Messenger.
It’s a bit saccharine and doesn’t show too much of what differentiates Messenger from other apps, but the company might just be trying to win back some fans after the backlash it received for forcing people to download a second, separate messaging app on mobile. There are a whole lot of stickers, though.
Do you want to create posts that people can’t but share?
Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day?
Creating shareable content boils down to understanding the mind of your audience. You can then understand exactly what makes them tick…or not.
What elements cause them to share?
The better understanding you have of the mind of your audience, the more effectively you’ll be able to create shareable content.
It’s important to remember that there is still a person behind that computer. Understand how they think, and you can fine-tune your content so that it gets shared more frequently.
In this article, you’ll learn the science behind what makes people share. You’ll discover 10 ways to create content that your fans can’t wait to discuss and share.
A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events.
Consumer engagement (particularly from the highly coveted Millennial demographic) on social platforms like Facebook, Twitter, and Reddit reaches its peak within 24 hours of major events, according to ShareThis, so marketers need to be prepared to act fast to capitalize on the opportunity.
In its Q3 2014 Consumer Sharing Trends Report, ShareThis analyzed the sharing behavior of more than 450 million unique users across 2.5 million sites and apps. It found that within 24 hours of major news or media events, shares surrounding these events drew 186 clickbacks, five times more than the average of 83 clickbacks.
From the report, it's easy to see that Facebook, Twitter, and Reddit have become the primary social platforms for discussion about major events, with each seeing engagement about different topics. For example, entertainment events are shared about more often on Facebook, while sporting events like the NFL kickoff are most shared on Twitter. The news and politics category, in contrast, sees 2.6 times more sharing activity on Reddit.
Fast-growing Instagram has exploded to over 200 million monthly active users in just three years. And although millions of businesses have joined Instagram, few have successfully figured out how to harness the popularity of the image-based social platform.
With not many advertising options available for marketers who'd like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.
Influencer marketing is not a new concept. You've probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram, though? It puts all the others to shame!
Instagram influencer campaigns can yield tremendous results because of the amount of engagement each post generates. Studies have found that Instagram engagement rates are up to 58 times higher than that of Facebook and 120 times higher than Twitter's.
With so many users interacting with content, marketers can do a lot more—with a lot less.
In May, Facebook rolled out an update on releasing video metrics, wherein users will get information on total video views, unique video views, the average duration of the video view and audience retention. This indeed was a great update for marketers! Some brands still love listening to the term GRPs and it seems like Facebook is bridging the gap between TV and online video by introducing this measuring unit. But that’s not it.
In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose a pin, set up targeting and pay only when people click through to their website.
The company has been testing out promoted pins for some time now, however only with a select group of big brands. The feature is now open to the general public (at least in the US), however you still have to apply and be accepted in order to access it.
A team of researchers who used Twitter to study the breakups of hundreds of couples found that their tweeting behaviour changed significantly before and after the split.
The survey was conducted by researchers from Finland, Qatar, and Michigan, who looked at the tweets of 661 couples who they identified to be in a romantic relationship based on their social media activity.
The study documented three key psychological processes that take place during a breakup, all observed on Twitter:
Are your competitors getting massive reach and engagement on Facebook?
Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
This article willl show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Creating content for web users is always a challenge, but making them engaged with it is even more challenging. People create websites to share information, so your major goal is to make the process of finding the necessary data as easy as it’s possible.
Ensuring your visitors are happy with site design is just the first step. Competitive world dictates its own rules, so you need to find some ways to make visitors engaged with your content, stay longer and keep coming back. In this article I’m going to share with you five simple tips on how to increase engagement on your site.
Google has a manual for their team of quality raters. The job of these raters is to analyze websites to determine their quality and then advise Google’s algorithm engineers on best practices for revising the algorithm.
Every now and then, copies of these guidelines gets leaked. It’s not likely that Google is surreptitiously masterminding these “leaks,” even though that’s possible. It’s more likely that the community of overeager SEOs and marketers are somehow getting a hold of it, and letting it slip to a wider audience.
Recently, it was leaked again, and it brings up a great point to talk about these guidelines, and what it means for content marketing and SEO.
Are you using Google+?
Have you optimized your profile and page so your message reaches the most people?
It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.
In this article I’ll share three tips for optimizing your Google+ profile and business page to make your business more visible.
There is a lot of hate on the internet. Most of the time, it is only because people find it easier to vent their real-life frustration online. But sometimes it is the websites you visit that drive you mad. Here are 10 usability failures that are guaranteed to piss your users off. If you are a web developer/designer, read the how to fix tips to make sure you are not part of the problem!
It seems like every few months there’s another Facebook killer that comes into play. Early in 2014, Facebook was done, abandoned by teens, a blow that would equate to a slow death by a thousand non-clicks as the effects of losing that young audience rippled through, demographic by demographic. Based on various studies since, the youth migration seems to have some base – teens sick of having their parents, (or worse: grandparents), commenting on their status updates and life choices were migrating to cooler pastures, places where the adults hadn’t yet taken up residence. That, and the rapid growth of Snapchat, was enough to have commentators rattling off obituaries for the world’s largest social network – which continues to grow every day. Ello is the latest name on everyone’s cursor tips, the latest answer to the question of ‘what’s the future of social media?’ But is Ello the Facebook killer, as alleged, or is it another case of mistaken identity?