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Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing.
Some think Twitter is for the birds.
No doubt, it is not always easy to find value in the monotony of tweeting and retweeting.
Engagement is difficult.
Conversations are short.
Connections are fleeting.
So, why bother?
Search engines will drive more traffic than social and email if you get it right.
When you start your blog or website that will not be the case. You will need to earn that authority from Google, Bing and the other search engines over time.
It takes persistence and patience.
To provide some perspective on how important that is, this blog now receives over 50% of it’s traffic from organic search. That is free traffic! That is why SEO or “search engine optimization” is so vital.
As with any strategy – business, marketing, SEO or otherwise, sometimes, a refresher is in order. This is to evaluate what works and should be kept, and what doesn’t and should be removed from that strategy.
There’s no set-in-stone timeframe in which you should go about evaluating your SEO tactics. Though as a general rule, the more frequently they are evaluated the better. Additionally, there usually comes a time in every business manager or owner’s life at work when they realise that changes are in order. And that the sooner they go about making them, the better.
Why refresh your SEO strategy
Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or a very deliberate warning to would-be customers: “Do you have ice? No. Why? Because that’s the way, uh huh uh huh, we like it.”
It’s this level of anti-service that defines Botto, which could potentially become a thorn in the side of Yelp.
Marketing be a vast and complicated endeavor with lots of options, tricks and strategies to choose from. But there's one thing that's not up for debate, consumers are taking control over what they consume and when they consume it. From TIVO to Netflix, Spotify to Snapchat, today's consumers have the tools and desire to shut out the traditional marketing "noise". Making traditional marketing less and less effective by the minute.
That's where customer focused content marketing comes in. We were fortunate enough to catch up with Marcus Sheridan a while ago and get his take on creating content that answers customer questions. It's amazing what happens when you give consumers the answers they're looking for. They like you and if you provide enough value, they begin to trust you.
We hope you find value in this infographic. Please share and 'Pay it Forward" if you do.
This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember. Dive in, and enjoy!
Google+ has given page owners with content that is inappropriate for young people or illegal in certain countries a way to restrict their audience.
The new restrictive targeting feature offers the ability to prevent viewing of all posts from a page or profile by people under 18 or 21. The settings can also be customized and there’s an Alcohol setting with suggested presets to block viewing access to countries where alcoholic beverages are prohibited.
The secret to content marketing success: document a strategy and adhere to it.
Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs and the Content Marketing Institute.
You see, the thing about the internet is that it’s forever.
When something is published online, it’s there for keeps. Everybody can look at it. Everybody can comment on it. And everybody can share it. And social media has made this worse.
That photo of you stumbling out of a nightclub that your friends though would be just hilarious to post on Facebook? It can ruin your life – or at least feel like it. In a recent study, 29 percent of Facebook users reported losing face from embarrassing content posted by friends, and it can even impact your job prospects.
Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them.
You can do this with information provided by consumers over mobile. Most of us check our phones over a hundred times a day, and the data generated from these interactions is a treasure trove of information about who we are, what we do, and what we like.
It’s time to harness the power of this data and become the brand your users want to hear from. Read on for three easy ways to personalize all your mobile marketing efforts.
Google alerts are a brands best friend for monitoring topics relating to your business, tracking what your competitors are doing and a front end source of curated news.Think of this services as much more than a Swiss Army Knife for monitoring news. You can use it to front end load an Editorial Calender, generate ideas for your blog, news source for sharing content via Twitter and Facebook.
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms.
Today, Google started rolling out estimated cross-device conversions for display ads across the Google Display Network. This is an extension of estimated cross-device conversions for search ads, which Google introduced a year ago as a piece of Estimated Total Conversions Estimated Total Conversions also includes call conversions and the promise off in-store conversions.
Google’s gives this example of how this works:
. . . say someone’s browsing bicycle reviews on her phone, and clicks on a Display Network ad that takes her to a bike shop’s website. Later, when she gets home, she pulls up the shop’s site on her computer to buy the red cruiser she’s been eyeing. This is an example of a cross-device conversion from a display ad that advertisers can now measure.
We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
Sharing up to date content online is one of the best ways to drive traffic to your website or blog however, if you are not continuously distributing content via other sources, you may be losing out on a lot of traffic. Here are 5 of my favourite tools that will help you distribute your content online.
Whether you use your personal brand to find jobs, promote your freelance business, or build your professional network, it’s important to create a brand that illustrates your professional experience and personality. Your personal brand can also help you stand out from professionals in your industry and make a name for yourself as an expert.
While you might understand the basics of personal branding, such as building a blog or connecting with people on LinkedIn, there are a few things you’re forgetting to include. Here are six things people forget about when building a personal brand:
According to HubSpot’s inbound methodology, the best way to turn strangers into customers and customers into promoters of your business is by creating quality content. When considering your content marketing strategy, nothing is more important than delivering the right content to your target audience at the right time. A good starting point is to identify the different stages of your customer’s buying process – whether it is long or short – and then use their process to directly influence yours, and how you communicate with prospects and leads.
What is the customer buying process?
In simplest terms, the customer buying process describes the process your customer goes through before they buy your product. Inbound marketing plays a major role in attracting your target customers and then moving them along in the decision-making process. As marketers, it is our goal to simplify and streamline the decision making process as much as possible.
The buying process consists of four marketing actions: attract, convert, close, and delight. To accomplish each action, there are many content marketing tools you can use to simplify your customer’s buying process:
WeChat, the free messaging and calling app from Tencent, includes all kinds of animated, flashy, multimedia thingies to accompany your basic message.
Today, the company delivered its version 6 upgrade for iOS, introducing a new video component called Sight to the service. Sight lets you record six-second looping videos for sharing in personal chat or via Moments, which can be shared on Facebook and Twitter. Just slide down the chat screen to reveal the recording interface, press the button, and go.
Are you using Google Hangouts on Air?
Do you want your Twitter and Facebook followers to join in?
By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.
In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.