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Apple tries to acquire iPad3 domain

Apple tries to acquire iPad3 domain | MarketingHits |

Though Apple opted to simply call the latest iPad “the new iPad,” that hasn’t stopped most people from dubbing it the iPad 3. While Apple will never call it the iPad 3, the company recognizes that many people out there use the name and has moved to seize the domain from a company named Global Access in Isle of Man, who has owned the domain since January 2010.

Global Access is a company that squats on domain names and attempts to sell them to make money. Last week, Apple filed a case with the World Intellectual Property Organization under the uniform domain name dispute resolution policy in an attempt to have the WIPO transfer the domain to Apple, who own the trademark to the iPad name. Global Access has been around the block with domain name fights, having lost similar claims to Allstate, AOL, and MasterCard, among others. We expect the Apple dispute to resolve in a similar fashion, as the company clearly owns the rights to the iPad name.

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