StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.
This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.
By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do?
Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.
Because remember -- people don't buy the 'what', they buy the WHY.
Enjoy this video and if you haven't already, start figuring out your WHY!
Via Karen Dietz