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Adults in the U.S. will spend an average of 21 minutes per day on Facebook in 2014, or 6 percent of their digital time, but 10 percent of U.S. digital ad spending goes to the social network, whereas in other digital media categories, U.S. adults’ digital time usage percentages are higher than digital ad-spending percentages, according to new data from market researcher eMarketer.
How do you measure social media return on investment (ROI)?
It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculatingexactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
Our world is full of people with different perspectives, likes, dislikes and more. But some of those differences can be narrowed down to either-ors, such as a preference for either Coca-Cola or Pepsi.
Seizing on this basic truth, the website and app Zomato has created an advertising campaign involving a series of infographics that illustrate some of our favorite binary choices.
Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.
Some very helpful tips in this articles.
“Ugh, Mom! You are SO uncool.” For parents of a tween or teen, these words may seem as common as “Whatever” and “When will dinner be read?” But substitute “Mom” for a brand’s name… well now you are in BIG trouble. How can brands hope to stay ‘cool’ in the eyes of the world’s most misunderstood creatures: tweens and teenagers?
As if trying to reach youths wasn’t hard enough, brands are now faced with a new breed, a “me” generation born and raised in the digital age. Generation Z’s are true digital natives, growing up with the world at the tip of their fingers -- or on their laptops and smart phones. Social media and the internet are one in the same, and being connected is a right, not a privilege.
The desire for privacy and the active measures users take to maintain their privacy are often at odds. Cybersecurity software company Trend Micro commissioned a survey of 2,029 users that demonstrates just how different users desires can be from their actions.
“A simple step to protecting our digital lives begins with being mindful of the hazards to privacy and personal data the Internet presents,” Akihiko Omikawa, general manager of global consumer business at Trend Micro, said in a press release.
Users frequently ignore the most basic security steps. For example, 40 percent of users surveyed admitted that they didn’t set passwords on their devices. Even when users choose to set passwords, the passwords they choose are often downright useless.
Additionally, 28 percent of survey respondents allowed mobile apps to access their social media profiles. We’ve learned time and time again that social apps are nowhere near as secure as they should be.
Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns.
“The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences,” Twitter product manager Kelton Lynn wrote in a blog post.
New also is the ability to create targeted lists based on mobile phone numbers of customers and iOS and Android mobile advertising IDs, “so you can create audiences of users with your apps installed or who express specific intent in your apps.”
Facebook silently pulled a controversial feature, which allowed users to pay to get their posts more visibility in the news feed. When Facebook first announced the feature back in October 2012, the social media community was abuzz. Some went so far as to call Facebook “rigged,” and took the position that Facebook paid personal posts were bad for users.
The paid personal post tactic was useful to anyone who is personally sociable in Facebook with his or her business connections. It was also fantastic for family news, like new baby pictures and graduation party invitations. After all, both business and life are all about personal relationships, right? We all knew that free personal reach was in decline, right?
Are you planning a social media campaign?
Do you wonder why some marketing campaigns are more successful than others?
The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.
This article shares the concepts ALS used to achieve overwhelming success and how you can use them.
You are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called "Facebook Locations" and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.
How do you grow traffic to your website?
One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience.
A second key is then using a social media strategy to help increase the visibility of your post. This article will look at the ways to use social media for this purpose.
These days, social media interactions leave little room to imagination. All attempts to communicate begin with a fervent desire to introduce, promote or sell a certain product in a more or less predictable manner. While the targeted audience may change, the mechanism of social interactions remains pretty much the same: companies start rambling about the uniqueness of their products and services, instead of focusing on the real needs and demands of their potential buyers.
Perhaps this is why their act is not rewarded with a big round of applause. Savvy readers are bored of sales pitches. They want exciting, fresh, original, newsworthy facts delivered in a unique manner. Some of them are nostalgic and still think that social media should involve more than a semi-polite exchange of information. Whatever happened to those great chats that we used to have, which went beyond someone’s selfish, mercantile goals?
Should You Settle for Feedback, When All You Need Is a Good Old-Fashioned Conversation?