Some people use way too many hashtags in their social media posts. Some brands use none at all. Many businesses are not sure how hashtags can help. Can hashtags help at all?
For this study we wanted to look at how many brands use hashtags in their posts, how many hashtags they use per post and what the engagement rate is depending on number of hashtags used.
All this in order to help you figure out what the best way to go is for your own brand.
Every day, you deal with website traffic from multiple sources. We can determine different characteristics of visitors based on traffic source. For example, traffic from Facebook ads will primarily be first time visitors who are likely to be window shopping.
The problem with many websites is that they are marketing to all traffic sources in the same manner. This results in inconsistent messaging, missed website conversion opportunities, and a generic website experience.
By using tracking URL’s, you can easily segment based on traffic source allowing you to present relevant and personalized content. This means better onsite conversion rates and increased ROI from PPC and email marketing campaigns.
Content marketing can accomplish different things for different businesses. Some businesses use it as a way to increase brand awareness. But many use content marketing as a way to generate sales or sales leads.
If your business falls into the last category, you need to make sure that your content is optimized for sales conversion. Here are some steps toward content marketing that generates sales.
The core of Facebook’s effectiveness is its advertising platform. It's a very crowded advertising marketplace. Facebook boasts more than 2 million active advertisers (meaning they've used the platform in the past 28 days). This is where direct response marketing can provide a strong competitive advantage. Most marketers, including those on Facebook, haven’t the faintest clue how to write a direct response marketing ad.
Simply put, you need to make the message about them, not you. Tell them why they should care and why they should respond right now.
Here’s how to take effective direct response strategies to the Facebook platform:
Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.
According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing, marketers see a $6.50 return.
As an Official Instagram Partner for Community Management, we thought we’d share our biggest learnings about building a strong and supportive Instagram community.
Instagram is a community built on the power of visual storytelling. Both the community and visual aspect runs deep through all of our Instagram efforts.
The web is dark and full of terrors, chief amongst them, the social media troll. Unlike the trolls of fairy tales, trolls on social media lurk not in caves or under bridges, but out in the open where they have the best chance of attracting an audience.
These are the web’s darkest denizens and they thrive on negative attention. They strive to incite hatred and provoke anger with each and every keystroke. But who are they and what should you do if you or your brand encounters one?
Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature.
Available to all users at the end of last month, Twitter polls are a straightforward way to gauge public opinion. You pose a question and provide two options for answers. The poll then stays open for 24 hours, after which voting ends and the results are displayed.
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance. And, increasingly, customers want information in the visual ways that entertain them, such as videos and infographics.
Each year, the folks at CMI do a great job at documenting some of the biggest trends in B2B content marketing, and their latest report – B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – is no exception. Thirty-two pages of data, visualizations, and insights that can help savvy B2B marketers plan effectively for 2016.
Let’s unpack a few of these benchmarks and trends that are truly mission-critical for marketers during their planning efforts for next year:
Facebook recently announced financial results that blew expectations out of the water, and its stock shot up on the news.
But if you’ll dip into your medium-term memory for a moment, you’ll recall that a few years ago Facebook stock was hitting new lows not long after its IPO.
This turnaround is, of course, based on exploding ad revenue and tied up with that fact is good news and (maybe) bad news for small business owners along with some very important lessons. Let’s start with the lessons that Facebook’s success is teaching us, especially in light of the question of whether or not to advertise on Facebook.
Facebook ad revenue is up 45 percent over last year and – Get ready for it! – 78 percent of that growth comes from mobile ads. I don’t think there’s any other single statistic I’ve seen recently that does a better job underscoring the importance of mobile marketing in your small business.
High-quality, professional images can add a whole new dimension to your website and marketing materials. But a lot goes into creating images that will really enhance your business efforts.
To learn more about creating images that will boost your website and marketing materials, take a look at the list of tips below.
President Obama recently launched his own personal Facebook page. Welcome to Facebook, Obama!
Here at Locowise we do a monthly study of the state of organic growth and engagement of Facebook pages. We analyse the performance of 5,000 different pages and present the results. This way all the page owners can get to know the bigger trends and have a better idea of how well their own page compares to the rest.
Let’s take a look at our study for October 2015 and see how much organic reach and engagement Obama and other page owners can expect.
You’ve been working hard to produce great content for your audience….
You’re getting your name out there on social media and traffic to your website is growing steadily.
But no one is buying your stuff.
Content is pointless if you’re not converting leads and sales. If you can’t do this, all the traffic in the world won’t help you.
If you want to create content that converts like crazy, you need to use a little marketing psychology.
Know the mind of your audience, truly engage them with your content, and they’ll be eager to click that button.
Remember all of the wisecracks about executives and their BlackBerry addictions? Back then, constant contact was limited to the few and the mighty — relatively speaking, of course. But now, the last laugh might be on us. In record time, our smartphones have become indispensable, and as mobile technology has become integrated into nearly every aspect of our lives, our smartphones are shifting from device to dependency.
But while it’s now clear that we are locked in an intense relationship with our smartphones, one has to wonder why this courtship hasn’t turned into a love triangle with tablets. After all, no matter how sleek our iPhone 6 is, our iPad or Android tablet is equally smooth and packed with life-organizing apps.
So, what is it about our smartphones that makes them so attractive? And why is the addiction we feel toward them so much stronger than to our tablets?
In theory, more followers means more eyes on your content…
But savvy marketers know that doesn’t always work out. To be effective, you need engaged followers, people who are so interested in your content they will read it, comment, and share with their audience.
In other words:
It’s not the size of the boat, it’s the motion of the ocean.
To get your boat a’rockin, you need to build an engaged audience. Fortunately, people on social media self-identify, and you can harness that.