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Online Video Ad Effectiveness Rivals TV's, Budgets Shifting

Online Video Ad Effectiveness Rivals TV's, Budgets Shifting | MarketingHits | Scoop.it
Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are more effective than (30%) or as effective as (31%) ads delivered via television, according to a survey from BrightRoll.
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