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Mobile Coupon Clipping – A New Location-Based Money Maker

Mobile Coupon Clipping – A New Location-Based Money Maker | MarketingHits | Scoop.it
The trend towards location based marketing is growing and getting some well-deserved attention with the recent developments and statistics provided in regards to consumer use of mobile coupons.
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Scooped by Brian Yanish - MarketingHits.com
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Twitter Picked Up 16M Active Users In Q2

Twitter Picked Up 16M Active Users In Q2 | MarketingHits | Scoop.it

In its most recent quarter, Twitter didn’t just report stronger-than-expected financials. It also showed continued user growth, which has been an ongoing concern for the company.


Twitter says there were an average of 271 million monthly active users, compared to 255 million in the first quarter of this year. (Of that total, 211 million active users were mobile, representing 78 percent of all active users.)


That’s an increase of 16 million users, or about 6.3 percent quarter-over-quarter, and an increase of 24 percent year-over-year.


Concerns over user growth were reportedly a big cause of Twitter’s executive shakeup last month. The company’s active user base has never actually declined on a quarterly basis, but its growth appeared to be slowing, reaching a low of 3.9 percent at the end of last year.

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Make the Most of Customer Journey Mapping

Make the Most of Customer Journey Mapping | MarketingHits | Scoop.it

With the rise of customer experience as a corporate function, customer journey mapping is taking its place as a vital component of any program or process focused on enhancing customer centricity. Here are a few insights on how to get the most value out of your customer journey mapping efforts.

Brian Yanish - MarketingHits.com's insight:

Knowing your customers needs and pain points can be used to strengthen your product or service offering.

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LinkedIn revamps its user profiles to help you increase your business contacts

LinkedIn revamps its user profiles to help you increase your business contacts | MarketingHits | Scoop.it

LinkedIn is revamping user profiles on its mobile app, making a big design change as it seeks to help its members, their interests and other details stand out.


“Your LinkedIn Profile is your professional identity of record. It’s also the heart of LinkedIn. Your new profile helps you tell your story to other professionals when they’re looking for you on the go,” the company said in a blog post.


The new profile is certainly more visual. It lists out mutual connections, in addition to basic details like name, employer, job title, etc. LinkedIn explains that the idea is to enable you to get a quick feel for shared interests and connections with a person before you meet them, or indeed connect with them on the service.


Here’s how it looks when you view your own profile, profiles of people you already connected with, and those of people who are outside of your network. (Oops, I just sent Ben an invite… I’m not a heavy LinkedIn user.)

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donhornsby's curator insight, July 29, 5:42 AM

(From the article) : The new profiles are launching on mobile first because the company says that the platform “forces us to innovate and radically rethink, focus and simplify what’s most important” – while mobile also accounts for 43 percent of visits from its users too, LinkedIn said.

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Business Basics | Overcoming Sales and Marketing Objections

Business Basics | Overcoming Sales and Marketing Objections | MarketingHits | Scoop.it
If you build it, they will come. Nice movie line, horrible business advice. OMD looks into overcoming sales and marketing objections, before they are raised.
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How to Market Your Business on Facebook Successfully

How to Market Your Business on Facebook Successfully | MarketingHits | Scoop.it

If your business uses a Facebook Page for promotion, there’s a lot more to maintaining your presence on the site than just posting updates.


Maintaining a good Facebook Page includes engaging with the public, responding to comments from your followers, and keeping the site updated with current information. There are caveats to these rules, too, of course.


How can you maximize Facebook for your business? Here are some articles that Small Business Trends has created on the topic. Hopefully, these will be resources for your small business while maximizing Facebook as a marketing and communications tool.


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Rescooped by Brian Yanish - MarketingHits.com from Social Media Strategy
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How to Run Successful Campaigns on Google+ | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Run Successful Campaigns on Google+ | Convince and Convert: Social Media Strategy and Content Marketing Strategy | MarketingHits | Scoop.it
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C's of developing a Google+ campaign that engages your audience and drives awareness for your brand.

Via Rebekah Radice
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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness #INFOGRAPHIC

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness #INFOGRAPHIC | MarketingHits | Scoop.it
Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?
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New Career Opportunities Daily: The best jobs in media.
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You Should Create Better Content, Not More by @HeatherSTL

You Should Create Better Content, Not More by @HeatherSTL | MarketingHits | Scoop.it
Any marketer will tell you they are stretched, that they don’t have time to waste and want actionable answers.
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Could a Robot Write Great Headlines?

Could a Robot Write Great Headlines? | MarketingHits | Scoop.it

Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your way to your next appointment and it keeps us entertained with YouTube videos while waiting for friends. They are great time savers and enhance who we are as humans.


It’s a Swiss army knife for an information age.


Tools have moved on from just saving time and money, they are also doing some of our thinking for us. Having trouble remembering a fact or some information?….then Lord Google is sitting in your pocket or purse disguised as an internet connected smartphone.


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Twitter Lists Shorten the Sales Cycle by @bryankramer

Twitter Lists Shorten the Sales Cycle by @bryankramer | MarketingHits | Scoop.it
Much like offline conversations, Twitter is at it’s best when it’s not a one-way communication channel. Especially for any size business to be able to use lists and track or engage their prospects, it can be one of the most powerful tools you use.
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Enjoying a Moment: Then Vs. Now [COMIC]

Enjoying a Moment: Then Vs. Now [COMIC] | MarketingHits | Scoop.it
When was the last time you enjoyed seeing the beauty of a fiery sunset reflected in the open water? That is, when was the last time you felt in awe of nature and didn’t also feel the need to post a photo of the scene on Instagram and/or Facebook?
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Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | MarketingHits | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.

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Infographic: Inside a large-scale Facebook advertising campaign

Infographic: Inside a large-scale Facebook advertising campaign | MarketingHits | Scoop.it

You’ve seen major advertising campaigns from big brands land in your News Feed.


But how did they come to fruition?

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Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform

Facebook Is Shutting Down Gifts To Focus On Its Buy Button And Commerce Platform | MarketingHits | Scoop.it
 Facebook wants to help other businesses sell things, so it’s done selling its own. Facebook Gifts will shut down on August 12th and stop selling gift cards for businesses like Starbucks and iTunes.
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Top 17 Best Facebook Marketing Survival Tips Online #Infographics

Top 17 Best Facebook Marketing Survival Tips Online #Infographics | MarketingHits | Scoop.it
Infographic on Facebook viral Marketing strategies and guide with best Facebook marketing tips along with using Google+ Plus, LinkedIn Social networks
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Annemarie Nier's curator insight, Today, 1:21 AM

Facebook Marketing isn't dead. Maybe your just doing it wrong?

Robert Stevens's curator insight, Today, 9:47 AM

Infographics and Marketing, the ultimate combo.

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3 Tools to Create a Social Media Hub

3 Tools to Create a Social Media Hub | MarketingHits | Scoop.it

Are you using user-generated content in real-time?


Do you want to display all of your social media updates in one place?


Streaming social updates to a social hub encourages your audience to share more, in real-time.


In this article you’ll discover three tools that pull your social conversations to a single hub.


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Rescooped by Brian Yanish - MarketingHits.com from Everything Marketing You Can Think Of
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Want blog posts shared on social? Design for mobile users

Want blog posts shared on social? Design for mobile users | MarketingHits | Scoop.it
If you are looking to have your blog posts shared on social media, you best provide mobile viewers an exceptional user experience. A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to... Continue Reading

Via Jeffrey Lapin
Brian Yanish - MarketingHits.com's insight:

I would totally agree, make the whole site mobile friendy.

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Jeffrey Lapin's curator insight, July 28, 1:39 PM

Corporate and branded content gets shared more on mobile than desktops.

 

From Kevin O'Keefe (via Real Lawyers Have Blogs) "Want blog posts shared on social? Design for mobile users" post:

 

"A new Forrester survey of 37,000 consumers found that mobile users are more likely to share a branded post than desktop users. While 28% of desktop users share branded posts that rises to 40% of tablet users and 36% of smartphone users.

 

In addition, almost half (49%) of tablet and 46% of smartphone users engage with corporate content via likes, shares or comments, compared with just 37% of desktop social users."

 

My Takeaway: You need to use responsive design for their blog posts and ensure that it looks good and is eye-catching on mobile devices to maximize that it gets read, liked and shared.

BCP Design's curator insight, July 28, 10:56 PM

web design

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How Social Media Impacts Customer Service by @2TALLINmania

How Social Media Impacts Customer Service by @2TALLINmania | MarketingHits | Scoop.it
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number.
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Daily Dose of Distinction: The Word That Can Make YOU Distinctive by @scottmckain

It's what Amazon should have said about their new smartphone. It's what Steve Jobs was famous for saying repeatedly. It's the SINGLE WORD that can help make you more distinctive.

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How to Increase Your Pinterest Visibility

How to Increase Your Pinterest Visibility | MarketingHits | Scoop.it

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform.(Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest.


The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right content to flourish and gain visibility.


Follow the 10 tips in this article for increasing your brand’s Pinterest visibility and watch as the repins start pinning on!

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Become a Pinterest Warrior: Social Media Marketing on Pinterest #INFOGRAPHIC

Become a Pinterest Warrior: Social Media Marketing on Pinterest #INFOGRAPHIC | MarketingHits | Scoop.it
Is Pinterest part of your social media marketing strategy?
 
Pinterest has 70 million active users worldwide.
 
The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.
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The Highest Converting Images to Use on Social Media Networks

The Highest Converting Images to Use on Social Media Networks | MarketingHits | Scoop.it

You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?

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Rescooped by Brian Yanish - MarketingHits.com from SEO and Social Media Marketing
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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | MarketingHits | Scoop.it

Rand Fishkin is going to talk about running some SEO tests.

 

So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.

 

But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

 

Read More: http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday

 


Via Antonino Militello
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Alfonso Gomez's curator insight, July 29, 1:30 PM

Genial, so I can keep the real interest the es of a succesful person

Rescooped by Brian Yanish - MarketingHits.com from All About LinkedIn
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Social Selling: Recipes for Great Updates

Social Selling: Recipes for Great Updates | MarketingHits | Scoop.it
Baking a good social selling strategy requires careful attention to detail -- and good taste. We've prepared this social selling recipe to help you make delectable social morsels with ingredients provided by LinkedIn.

Social Selling Sweets
From the digital kitchen of LinkedIn

Via Anita Windisman
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The Social Media Room's curator insight, July 27, 4:42 PM

A good recipe for success! 

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3 Things You Probably Forgot in Your Mobile Strategy

3 Things You Probably Forgot in Your Mobile Strategy | MarketingHits | Scoop.it
Mobile has moved beyond a “channel” and become a behavior. A verb. A necessity. It’s safe to say that if you haven’t moved to mobile in some form — advertising, app, responsive name, you name it — you’ve fallen way behind.
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