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Rescooped by Brian Yanish - MarketingHits.com from Branding
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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | MarketingHits | Scoop.it

ptimising your pages Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.


Via Lauren Moss, Lee Werrell
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Mr Tozzo's curator insight, March 4, 5:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 3:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by Brian Yanish - MarketingHits.com from Design Revolution
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Why Is Holiday Ecommerce Website Design So BAD?

Why Is Holiday Ecommerce Website Design So BAD? | MarketingHits | Scoop.it

I'm not sure what to blame such a poor showing on basic holiday ecommerce design on, but this year's November crop is flat, uninspiring and junky.

L. L. Bean usually sets the holiday standard. This year their November offering is marred by an obnoxious animated image that includes their great Free Shipping Offer. I HATE putting such a great free shipping offer on a roll because it is easy to miss in the 5 to 9 seconds most visitors give a webpage before moving on (granted this is BEAN so maybe 15 seconds). 

Bean has the tough job of competing with themselves and, in past holiday selling seasons, they define how to create great holiday look and feel. Holiday look and feel can be tough. I like Patagonia's approach - put up snow scenes AND a surfer on a massive wave (hey its Christmas in Hawaii too). 

The other faux pas that is unforgivable after all these years is Free Shipping obfuscation. Many leading retailers are going free shipping all orders and some are going the Zappos route and offering free returns too. Of the 37 websites reviewed only 6 earned A ratings on three criteria:

* Free Shipping.
* Holiday Look and Feel. 
* Holiday merchandising via categories such as For Him, Her, Kids. 

The other big miss is websites who think they are too cool for the holidays (AE.com, Restoration Hardware). Black on black at the holidays is expensively too cool and self absorbed. 

If you know smaller websites who know how to do the holidays right please share in comments or email Martin.Smith(at)Atlanticbt.com. 


 


Via Martin (Marty) Smith
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Randy Ksar's curator insight, November 13, 2013 4:40 PM

interesting topic on #ecommerce UX design. any other websites that you know are doing innovative desktop or mobile ecommerce design work?

Rescooped by Brian Yanish - MarketingHits.com from Design Revolution
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EYES and How They MOVE Around A Website [infographic]

EYES and How They MOVE Around A Website [infographic] | MarketingHits | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D., massimo facchinetti, Mike Power, Martin (Marty) Smith
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Steve Baker's curator insight, February 19, 4:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 7:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 3:55 AM

One of my students' favorite topics... XD