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Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.
While you may have learned the symbol for pound as a child, that sign (#) today is called a hashtag. And in the world of Social Media, it turns any word or phrase into a searchable link. It is used so that users on Twitter, Facebook, Instagram and Google Plus can track and join discussions on topics based on hashtagged key words or phrases.
As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might.
A fascinating study about Twitter and Google!
|Scooped by Brian Yanish - MarketingHits.com from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)|
Twitter’s memory is about to get a lot better.
The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts.
Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. The real-time search engine, an inverted index of about a week’s worth of tweets, has been supplemented since 2012 with about 2 billion “top tweets” and in 2013 that link was made more robust.
PEOPLE who frequent social media sites like Facebook and Twitter have come to rely on the news feed as a crucial filter that sifts through news, personal stories, trends and facts on their behalf.
So it is no wonder that many people have strong opinions about how those companies handle their feeds.
Those opinions have become more vocal recently, as the companies have adjusted the feeds. The point of the changes, the companies say, is to make the feeds more interesting, engaging or profitable.
Rather than delete or abandon an old Twitter account you no longer need, rebrand or repurpose that account for another project. Starting with an already established Twitter account with content and followers can grow much faster than starting one out from scratch. Details and step-by-step directions can be found at http://hotblogtips.com/rebrandingtwitter ;
Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.
Love being able to compare key metrics across social nets.Wish they had stayed with the SAME metric for time on site throughout however. They switch from days to months and that makes Instragam appear as if it has more time on site than Facebook (it doesn't).
205inShareHow many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received underneath every post. Twitter's advertising products have long informed clients how many impressions their campaigns are receiving, but this test marks the first time that those statistics are available to everyday users....
I love this infographic created by VerticalResponse for two reasons. First, it shows you exactly what you need to do to create a winning Twitter profile. And second, despite its wordiness, it is v...
|Scooped by Brian Yanish - MarketingHits.com|
Twitter is a social media and micro-blogging site where you send out short 'tweets' to all of your followers. With over 65 million tweets going out every day among its 160+ million users, your business needs to be there. Here are 10 ways to use Twitter to brand your business.
1. Follow the Experts
Find experts in your field and follow their tweets. This shows your followers that you know what's going on in your industry and you can also learn how to market yourself on Twitter by watching what they do.
2. Be a Subscriber
Don't just subscribe to the experts, but also to anyone that's active in your industry. Twitter is the only social media site where users often follow more than they're followed. Follow lots of people and comment on their tweets.
3. Mark Favorites
When you find a tweet that you'd like to save for later, you can mark it as one of your favorites by clicking on the little star. Your followers can see your favorites listed on your profile. Your favorites list shows everyone a bit about who you are.
4. Ask Questions
Get discussions going on Twitter by asking questions. They don't have to be anything earth-shattering but can be about anything. Just throw them out there and let your followers respond. You not only get some activity going, but also learn valuable information about how your target market thinks.
5. Comment on Links
When you like something you see online, you can tweet it. It gives you the option to comment on your links and you should always do this. Just sharing without saying anything about it doesn't do anything for your branding; it only directs people to the link.
6. Make it Personal
People want to know about your brand but also they like to learn about you. Sometimes, it's good to tweet something purely personal as long as you don't do this too often. Twitter users love these tweets and they'll show the human side of your brand.
7. Post Pictures
You can post pictures on Twitter and you should be doing this often. Choose pictures that are related to your brand and take your own photos showcasing your goods, your employees or the way your business works.
8. Value and Relevance
Whenever you get ready to post something, ask yourself these two questions: Is it relevant to my brand? Does it provide value to my followers? There are lots of tweets that don't deliver either relevance or value, so make sure yours do.
9. Don't Self-Promote (Too Much)
Once in a while, it's alright to show off your products and services, but don't be the type of user who shares it every time something good is said about your brand anywhere online. Focus on benefitting your users and not yourself.
10. Make the Most of Your Characters
Since Twitter only allows you 140 characters on less in your tweet, you need to learn the art of concise writing. Check out magazine and newspaper headlines to see just how much you can pack into one short sentence. And make sure you use a url shortener so that you donít waste precious characters.
The most important thing to remember is that Twitter is supposed to be enjoyable. While you should be professional and realize that everything you do reflects on your brand, whenever possible offer something that's just plain fun. Show your sense of humor and be personable. Twitter is all about human interaction and that's what Twitter users want to see.
I would like to add:
Build your tweeted content using tools like Scoop.it and curating Other Peoples Content (OPC)
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.
More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.
Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.
Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...
See more social media statistics and figures at the infographic.
Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.
While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.
Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).
|Scooped by Brian Yanish - MarketingHits.com|
In today’s world social media sites have become a crucial part of our life. One way or the other these sites are affecting our daily routine, our way of thinking and much more. This includes some good and some bas result.
The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.
Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
Read more, a MUST:
What if I said that almost a quarter (23 percent) of Facebook users check their account five or more times each day, Twitter users are 33 percent more likely to be Democrats or – sorry Foursquare – that 74 percent of Americans are unfamiliar with the concept of ‘checking in’.
These, and several other amazing social media statistics, can be found in the infographic on social media statistics...
Twitter was never designed to be a social network but it has become one.
In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.
When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.
It has overcome this challenge and four years later it has built an impressive resume.
In the nearly six years since its founding over 600 million users have registered Twitter accounts.
Read more: http://bit.ly/LmNT9N