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Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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Using storytelling to make sense of corporations in transition | SmartPlanet

Using storytelling to make sense of corporations in transition | SmartPlanet | MarketingHits | Scoop.it
BARCELONA — Spanish start-up Quimica Visual guides companies in times of transition — mergers, takeovers, bankruptcy, rapid growth —

Via Hans Heesterbeek, Karen Dietz
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Karen Dietz's curator insight, April 16, 2013 9:18 AM

Here is a wonderful article about how consulting firm Quimica Visual works with corporations with storytelling to help them change their cultures.


Quimica Visual's co-founders are Eva Snijders and Montecarlo. I've come to know and respect Eva quite a bit through my curation process. 


What I like about this post is the model they share, along with their experiences of working with storytelling and other art forms in their work with clients. Anytime we can have windows into other people's work, we benefit. So many thanks for sharing!


Enjoy this quick piece, and get a taste of what colleagues/story professionals are doing in Europe.


And many thanks to fellow curator Hans Heesterbeck for finding and sharing this piece.

Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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7 Ways to Develop Employees into Digital Storytellers to Boost Their Skills AND Your Company’s Resources

7 Ways to Develop Employees into Digital Storytellers to Boost Their Skills AND Your Company’s Resources | MarketingHits | Scoop.it
One creative and immediately available way to develop your staff outside the training classroom and “outside the box” is to turn them into what I call...


What a great article that's also a quick read. Here the author gives 6 creative ideas for how employees can capture stories within your organization to keep a constant stream of stories coming in.


This is what I call 'sustainable storytelling.' A ton of focus these days is on crafting and sharing your biz stories for marketing, branding, sales, etc.  Read some articles, take some workshops, and you are all set.


But what is mostly ignored is how to imbed storytelling as a core competence within your business. For storytelling and story sharing to be a core competence, there must be processes and structures in place to bring you a constant stream of stories to listen to, craft, and share.


This article has some great ideas -- and they sound like fun, too. I hope this gets you thinking about different ways to continue to capture stories for your organization!


Via Karen Dietz
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Karen Dietz's comment, May 20, 2012 1:55 PM
Thanks for re-scooping this article Brian! Have a great day :)