Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.
Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
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Via Lauren Moss, Ricard Lloria